P-Pop Group SB19 Justin and Josh with their favorite Kropek ni Mang Juan

From late night grinds, early calls, side gigs, and everything in between, most Pinoys are always on the move. But in a world where the hustle never stops, sometimes a quick pause coupled with a flavorful, huwow-worthy snack can help keep one going.

With a lineup that includes favorites like Chicken Skin ni Mang Juan and Chicharron ni Mang Juan in classic Filipino flavors, Mang Juan is a truly Pinoy snack that can help fuel one’s grind.

Aside from the classic flavors that Pinoys, including P-pop Kings SB19, enjoy, Mang Juan introduces another reason to keep snacking: the light and crispy seafood flavors of Kropek ni Mang Juan.

Enjoy the seafood flavors of Kropek ni Mang Juan – Spicy Fried Pusit and the newest release, Sweet Chili Hipon.

Packed with “Huwow sa Pinoy Sarap” goodness, every crunchy bite of Kropek ni Mang Juan brings a new twist on the usual seafood flavors, while still staying true to what makes Mang Juan a Filipino favorite.

Whether you're into sweet-salty snacks or chips with a hint of spice, your cravings are covered with Kropek ni Mang Juan’s Sweet Chili Hipon and Spicy Fried Pusit flavors. These seafood-flavored snacks are light, flavorful, and proudly Pinoy, made to match your drive and fire. The Sweet Chili Hipon delivers that tamis-alat kick that hits just right, while Spicy Fried Pusit brings a saktong anghang, asim at alat that wakes up your senses.

And when it comes to hustling, who better to relate to than SB19? The P-pop kings know the grind all too well—with rehearsals, tours, and shoots that usually require peak energy and passion. “Nakakapagod ang training at rehearsals namin, pero worth it para sa mga A’TIN,” shares Stell. “That’s why it’s nice to have a snack like Mang Juan na talagang nakakagana sa sarap.”

So whether you're in study mode or gearing up for another long day, fuel your grind and grab a bite of Mang Juan for that “Huwow!” snacking experience.

If you haven’t tried SB19’s go-to snack, Mang Juan, this is your sign to try it for yourself. Just like them, fuel your grind with the nakaka-Huwow sa Pinoy Sarap goodness of Kropek ni Mang Juan. From the classic Chicharron and Chicken Skin to the newest addition, Kropek ni Mang Juan, the total Mang Juan snack lineup just keeps getting better.

Visit and grab a pack of Mang Juan at your nearest supermarkets, groceries, and convenience stores nationwide.

To learn more about URC, visit its website (www.urc.com.ph), Facebook page (@URCPhilippines) and TikTok account (@URCPhilippines).

To stay up-to-date, follow me on my social media accounts.

• Friday, November 28, 2025

Fuel your grind with the “Huwow sa Pinoy Sarap” goodness of SB19’s go-to snack

P-Pop Group SB19 Justin and Josh with their favorite Kropek ni Mang Juan

From late night grinds, early calls, side gigs, and everything in between, most Pinoys are always on the move. But in a world where the hustle never stops, sometimes a quick pause coupled with a flavorful, huwow-worthy snack can help keep one going.

With a lineup that includes favorites like Chicken Skin ni Mang Juan and Chicharron ni Mang Juan in classic Filipino flavors, Mang Juan is a truly Pinoy snack that can help fuel one’s grind.

Aside from the classic flavors that Pinoys, including P-pop Kings SB19, enjoy, Mang Juan introduces another reason to keep snacking: the light and crispy seafood flavors of Kropek ni Mang Juan.

Enjoy the seafood flavors of Kropek ni Mang Juan – Spicy Fried Pusit and the newest release, Sweet Chili Hipon.

Packed with “Huwow sa Pinoy Sarap” goodness, every crunchy bite of Kropek ni Mang Juan brings a new twist on the usual seafood flavors, while still staying true to what makes Mang Juan a Filipino favorite.

Whether you're into sweet-salty snacks or chips with a hint of spice, your cravings are covered with Kropek ni Mang Juan’s Sweet Chili Hipon and Spicy Fried Pusit flavors. These seafood-flavored snacks are light, flavorful, and proudly Pinoy, made to match your drive and fire. The Sweet Chili Hipon delivers that tamis-alat kick that hits just right, while Spicy Fried Pusit brings a saktong anghang, asim at alat that wakes up your senses.

And when it comes to hustling, who better to relate to than SB19? The P-pop kings know the grind all too well—with rehearsals, tours, and shoots that usually require peak energy and passion. “Nakakapagod ang training at rehearsals namin, pero worth it para sa mga A’TIN,” shares Stell. “That’s why it’s nice to have a snack like Mang Juan na talagang nakakagana sa sarap.”

So whether you're in study mode or gearing up for another long day, fuel your grind and grab a bite of Mang Juan for that “Huwow!” snacking experience.

If you haven’t tried SB19’s go-to snack, Mang Juan, this is your sign to try it for yourself. Just like them, fuel your grind with the nakaka-Huwow sa Pinoy Sarap goodness of Kropek ni Mang Juan. From the classic Chicharron and Chicken Skin to the newest addition, Kropek ni Mang Juan, the total Mang Juan snack lineup just keeps getting better.

Visit and grab a pack of Mang Juan at your nearest supermarkets, groceries, and convenience stores nationwide.

To learn more about URC, visit its website (www.urc.com.ph), Facebook page (@URCPhilippines) and TikTok account (@URCPhilippines).

To stay up-to-date, follow me on my social media accounts.

Read more »

Finding Balance in Every Meal This Holiday Season

LAC Philippines promotes guilt-free, feel-good celebrations through mindful eating and targeted wellness.

The Philippines is known for having the longest Christmas season in the world. As early as the ber months, lights and decorations are set up, and holiday promos fill stores and screens, signaling the start of months-long celebrations centered around family, friends, and, more often, food. From lechon and bibingka to festive drinks, the season is filled with indulgence and togetherness. While these moments bring warmth and joy, the National Nutrition Council (NNC) continues to remind the public that excessive eating and drinking can take a toll on one’s health.

According to the NNC, mindful eating, moderation, and balanced meals guided by the Pinggang Pinoy model are essential for maintaining good nutrition during the holidays. Overindulgence, particularly in alcohol and rich food, can strain the liver, disrupt digestion, and contribute to unwanted weight gain or other health concerns.

Mindful Indulgence During the Holidays

The holidays are meant to be enjoyed, and that includes sharing good food with loved ones. Practicing mindful indulgence helps savor meals, while staying comfortable throughout the season without feeling guilt or discomfort. Simple habits like watching portions, drinking enough water, and keeping the body moving support digestion and steady energy.

To further support Filipinos in enjoying the festivities without compromising their health, LAC Philippines promotes balanced wellness through targeted nutrition. LAC offers scientifically-based supplements that strengthen the body’s natural defenses, promote balance, and support inner wellness during the most indulgent time of the year.

One of these essential supplements is LAC Activated® Liver Protector, which helps defend against fatty liver and supports healthy liver function: a vital need during the holidays when rich dishes and alcohol are common. Formulated with a synergistic blend of Traditional Chinese Medicine (TCM) herbs such as Sanchi, Red Peony Root, Hawthorn Fruit, Lotus Leaf, and Turmeric (Rhizoma Curcumae Longae), it helps prevent and relieve fatty liver and lower bad blood lipids. It also supports the body’s natural detoxification process and promotes efficient fat and toxin metabolism. For optimal results, take one to two vegicaps twice daily with warm water after meals to keep the liver healthy and efficient in processing fats and toxins throughout the festive period.

For those who experience post-celebration bloating and want to feel lighter after hearty meals, LAC LeanCut® Belli Lean™ offers a delicious and convenient way to support fat metabolism and reduce belly fat. It contains Medium Chain Triglycerides (MCTs) that are easily converted into energy to support an active lifestyle. Its proprietary blend of Corn Silk, Lemon Balm, Red Vine Leaf, Lotus Leaf, and Eucommia Leaf Extracts helps reduce visceral fat, enhance fat metabolism, relieve water retention, and promote a leaner, lighter midsection. This makes it suitable for individuals with high-fat or high-carb diets, sedentary lifestyles, or those simply aiming to maintain a balanced figure throughout the holidays. Simply take one to three sticks daily on its own or mix with water.

Wellness That Lasts Beyond the Holidays

Celebrating mindfully is not about restriction but about balance. It allows people to enjoy traditions while supporting the body’s overall wellness from within. With the right habits and support from LAC’s wellness essentials, Filipinos can enter the new year feeling lighter, stronger, and more energized.

Because the best celebrations are those that nurture both body and spirit, leaving you ready to welcome the year ahead in your best form.

Its other brands include Xndo Food For Health. LAC Global is dedicated to ensuring consumers stay well, and live life to the fullest. 

Website: LAC.com.ph

Instagram: @LACworldwidePH

Facebook: @LACworldwidePH

TikTok: @LACworldwidePH

To get the latest update, follow me on my social media accounts.

• Tuesday, November 25, 2025
• LAC

Finding Balance in Every Meal This Holiday Season

Finding Balance in Every Meal This Holiday Season

LAC Philippines promotes guilt-free, feel-good celebrations through mindful eating and targeted wellness.

The Philippines is known for having the longest Christmas season in the world. As early as the ber months, lights and decorations are set up, and holiday promos fill stores and screens, signaling the start of months-long celebrations centered around family, friends, and, more often, food. From lechon and bibingka to festive drinks, the season is filled with indulgence and togetherness. While these moments bring warmth and joy, the National Nutrition Council (NNC) continues to remind the public that excessive eating and drinking can take a toll on one’s health.

According to the NNC, mindful eating, moderation, and balanced meals guided by the Pinggang Pinoy model are essential for maintaining good nutrition during the holidays. Overindulgence, particularly in alcohol and rich food, can strain the liver, disrupt digestion, and contribute to unwanted weight gain or other health concerns.

Mindful Indulgence During the Holidays

The holidays are meant to be enjoyed, and that includes sharing good food with loved ones. Practicing mindful indulgence helps savor meals, while staying comfortable throughout the season without feeling guilt or discomfort. Simple habits like watching portions, drinking enough water, and keeping the body moving support digestion and steady energy.

To further support Filipinos in enjoying the festivities without compromising their health, LAC Philippines promotes balanced wellness through targeted nutrition. LAC offers scientifically-based supplements that strengthen the body’s natural defenses, promote balance, and support inner wellness during the most indulgent time of the year.

One of these essential supplements is LAC Activated® Liver Protector, which helps defend against fatty liver and supports healthy liver function: a vital need during the holidays when rich dishes and alcohol are common. Formulated with a synergistic blend of Traditional Chinese Medicine (TCM) herbs such as Sanchi, Red Peony Root, Hawthorn Fruit, Lotus Leaf, and Turmeric (Rhizoma Curcumae Longae), it helps prevent and relieve fatty liver and lower bad blood lipids. It also supports the body’s natural detoxification process and promotes efficient fat and toxin metabolism. For optimal results, take one to two vegicaps twice daily with warm water after meals to keep the liver healthy and efficient in processing fats and toxins throughout the festive period.

For those who experience post-celebration bloating and want to feel lighter after hearty meals, LAC LeanCut® Belli Lean™ offers a delicious and convenient way to support fat metabolism and reduce belly fat. It contains Medium Chain Triglycerides (MCTs) that are easily converted into energy to support an active lifestyle. Its proprietary blend of Corn Silk, Lemon Balm, Red Vine Leaf, Lotus Leaf, and Eucommia Leaf Extracts helps reduce visceral fat, enhance fat metabolism, relieve water retention, and promote a leaner, lighter midsection. This makes it suitable for individuals with high-fat or high-carb diets, sedentary lifestyles, or those simply aiming to maintain a balanced figure throughout the holidays. Simply take one to three sticks daily on its own or mix with water.

Wellness That Lasts Beyond the Holidays

Celebrating mindfully is not about restriction but about balance. It allows people to enjoy traditions while supporting the body’s overall wellness from within. With the right habits and support from LAC’s wellness essentials, Filipinos can enter the new year feeling lighter, stronger, and more energized.

Because the best celebrations are those that nurture both body and spirit, leaving you ready to welcome the year ahead in your best form.

Its other brands include Xndo Food For Health. LAC Global is dedicated to ensuring consumers stay well, and live life to the fullest. 

Website: LAC.com.ph

Instagram: @LACworldwidePH

Facebook: @LACworldwidePH

TikTok: @LACworldwidePH

To get the latest update, follow me on my social media accounts.

Read more »

Holiday Feast

Make your holidays more stylish with Robinsons Department Store’s Christmas Shop Collection

From classic reds to fun pastels, find the perfect vibe for your home at the best price

It’s the most wonderful time of the year to transform your home into a festive masterpiece that your whole family will love. Whether you’re into traditional Christmas colors or love experimenting with unique hues, you can find the perfect decorations you’ll need at the Robinsons Department Store Christmas Shop.

With Robinsons Department Store’s diverse collection, there’s no shortage of Christmas trees, baubles, figurines, throw pillow covers, and many other items to bring in the holiday magic to your space. The best part is you can purchase them with exciting promos happening at Robinsons Department Store branches nationwide.

If you don’t know what theme to go for yet, here are some design inspirations you can pull from:

Holiday Feast

If you love hosting holiday get-togethers, you can impress your guests with your cooking and your table-setting skills. Robinsons Department Store’s Serveware Platter (P369) and Kaela Wooden Platter (P349) are perfect for pastries and finger foods. Curated Home’s holiday-themed coasters (P250 for a set of 4) can give your spread that festive feel. You can also support local artisans with Abaca Christmas Placemats (P99 each), which comes in circle and rectangle shapes.

Classic Christmas

Classic Christmas

Nothing beats the traditional Christmas look – trees adorn with red, green, and white decor, and Santa Claus greeting everyone with his welcoming smile. Robinsons Department Store’s collection of Christmas Balls (price starts at P249), Fillers (price starts at P99), and Ornaments (price starts at P249) can add personality to your tree. Make any room feel warmer with a Santa Hanging Decor (P599) on your front door or by mixing and matching festive Throw Pillowcases (price starts at P129) on your sofa.

Natural Elegance

Natural Elegance

With “Golden” from K-Pop Demon Hunters becoming a hit everywhere, here’s your chance to add the shimmery hue to your Christmas decorations. Natural Elegance pertains to a dainty and sparkly aesthetic with shades of gold, white, and soft shades that bring a timeless sophistication to any home. The mini Christmas tree tabletop decor (P499 each) adds a shiny touch to your dinner spread, while the elegant Christmas wreath (P2,999) can brighten up a room. Let your Christmas tree bloom with unique baubles, such as one with a seashell-like design (P469) and one with mini pearls (P349). The Fillers (price starts at P49) and Ornaments (P99) can help make your tree stand out even more.

Pretty Pastels

Pretty Pastels

Soft pastels are in this holiday season. Inspired by desserts and childlike wonder, Pretty Pastels can bring out your whimsical side with Robinsons Department Store’s colorful pieces. Decorate your tree with cookie-inspired Hanging Decor (P499 each), a cupcake-shaped Ornament (P199 for a set of 3), and a candy cane Filler (P199) for a sweet touch that you won’t see in others. Pink Nutcracker figurines (price starts at P16,999) and intricate Gingerbread House Tabletop Decor (price starts at P349) add more fun to every corner of your home.

Bejeweled Christmas

Bejeweled Christmas

Jewel tones have an opulent vibe with its vibrant shades and glittery designs. Robinsons Department Store’s Bejeweled Christmas collection contains striking blues, purples, teals, and more that will remind you of gemstones shimmering under the light. The colorful Christmas Balls (price starts at P99) and Ornaments (price starts at P249) can help make your tree look elegant without scrimping on color. Feel like royalty with a giant Nutcracker figurine (price starts at P16,999) by the door or small ones (P699 for a set of 4) watching over your noche buena.

Very Berry

Very Berry

The Very Berry theme is a treat for plant lovers thanks to its fruit and floral-inspired decor. Give your home a fresh look with a berry-filled Christmas Wreath (P2,499), Potted Tree with Berries (P399), and Pinecones Tabletop Decor (P179). Robinsons Department Store also has Throw Pillowcases (price starts at P129) with poinsettia flowers and red berries printed on them.

Let the holiday magic come alive in your home with the Robinsons Department Store Christmas Shop, now available at all branches nationwide and online marketplaces like LazMall, Shopee Mall, and TikTok Shop. Start planning your decorations and shop the Christmas Shop collection now. Check out the e-catalog to see all the beautiful pieces.

To stay up-to-date, follow me on my social media accounts.

• Sunday, November 23, 2025

Make your holidays more stylish with Robinsons Department Store’s Christmas Shop Collection

Holiday Feast

Make your holidays more stylish with Robinsons Department Store’s Christmas Shop Collection

From classic reds to fun pastels, find the perfect vibe for your home at the best price

It’s the most wonderful time of the year to transform your home into a festive masterpiece that your whole family will love. Whether you’re into traditional Christmas colors or love experimenting with unique hues, you can find the perfect decorations you’ll need at the Robinsons Department Store Christmas Shop.

With Robinsons Department Store’s diverse collection, there’s no shortage of Christmas trees, baubles, figurines, throw pillow covers, and many other items to bring in the holiday magic to your space. The best part is you can purchase them with exciting promos happening at Robinsons Department Store branches nationwide.

If you don’t know what theme to go for yet, here are some design inspirations you can pull from:

Holiday Feast

If you love hosting holiday get-togethers, you can impress your guests with your cooking and your table-setting skills. Robinsons Department Store’s Serveware Platter (P369) and Kaela Wooden Platter (P349) are perfect for pastries and finger foods. Curated Home’s holiday-themed coasters (P250 for a set of 4) can give your spread that festive feel. You can also support local artisans with Abaca Christmas Placemats (P99 each), which comes in circle and rectangle shapes.

Classic Christmas

Classic Christmas

Nothing beats the traditional Christmas look – trees adorn with red, green, and white decor, and Santa Claus greeting everyone with his welcoming smile. Robinsons Department Store’s collection of Christmas Balls (price starts at P249), Fillers (price starts at P99), and Ornaments (price starts at P249) can add personality to your tree. Make any room feel warmer with a Santa Hanging Decor (P599) on your front door or by mixing and matching festive Throw Pillowcases (price starts at P129) on your sofa.

Natural Elegance

Natural Elegance

With “Golden” from K-Pop Demon Hunters becoming a hit everywhere, here’s your chance to add the shimmery hue to your Christmas decorations. Natural Elegance pertains to a dainty and sparkly aesthetic with shades of gold, white, and soft shades that bring a timeless sophistication to any home. The mini Christmas tree tabletop decor (P499 each) adds a shiny touch to your dinner spread, while the elegant Christmas wreath (P2,999) can brighten up a room. Let your Christmas tree bloom with unique baubles, such as one with a seashell-like design (P469) and one with mini pearls (P349). The Fillers (price starts at P49) and Ornaments (P99) can help make your tree stand out even more.

Pretty Pastels

Pretty Pastels

Soft pastels are in this holiday season. Inspired by desserts and childlike wonder, Pretty Pastels can bring out your whimsical side with Robinsons Department Store’s colorful pieces. Decorate your tree with cookie-inspired Hanging Decor (P499 each), a cupcake-shaped Ornament (P199 for a set of 3), and a candy cane Filler (P199) for a sweet touch that you won’t see in others. Pink Nutcracker figurines (price starts at P16,999) and intricate Gingerbread House Tabletop Decor (price starts at P349) add more fun to every corner of your home.

Bejeweled Christmas

Bejeweled Christmas

Jewel tones have an opulent vibe with its vibrant shades and glittery designs. Robinsons Department Store’s Bejeweled Christmas collection contains striking blues, purples, teals, and more that will remind you of gemstones shimmering under the light. The colorful Christmas Balls (price starts at P99) and Ornaments (price starts at P249) can help make your tree look elegant without scrimping on color. Feel like royalty with a giant Nutcracker figurine (price starts at P16,999) by the door or small ones (P699 for a set of 4) watching over your noche buena.

Very Berry

Very Berry

The Very Berry theme is a treat for plant lovers thanks to its fruit and floral-inspired decor. Give your home a fresh look with a berry-filled Christmas Wreath (P2,499), Potted Tree with Berries (P399), and Pinecones Tabletop Decor (P179). Robinsons Department Store also has Throw Pillowcases (price starts at P129) with poinsettia flowers and red berries printed on them.

Let the holiday magic come alive in your home with the Robinsons Department Store Christmas Shop, now available at all branches nationwide and online marketplaces like LazMall, Shopee Mall, and TikTok Shop. Start planning your decorations and shop the Christmas Shop collection now. Check out the e-catalog to see all the beautiful pieces.

To stay up-to-date, follow me on my social media accounts.

Read more »

LAC Philippines Brings Mindful Living to Life at Its Thanksgiving Gathering

LAC Philippines Champions Mindful Living at Its “Where Wellness Meets Art” Thanksgiving Gathering

 

LAC Philippines gathered media partners, friends, and wellness advocates at Rockwell Makati for “Where Wellness Meets Art,” a Thanksgiving celebration filled with gratitude, creativity, and holistic self-care.

The intimate event doubled as a year-end appreciation and a gentle reminder to slow down and nurture personal well-being. Guests joined mindful activities, such as flower arranging and pot painting—simple, grounding rituals that reflect LAC’s belief that wellness begins from within.

“After a fast-paced year, we wanted to offer our partners a space to unwind and reflect,” shared Evelyn Teo, Chief Marketing Officer of LAC Global. “Wellness isn’t just about physical health. It’s also about being grounded and grateful. This event was our way of saying thank you for helping us inspire more Filipinos to care for themselves from the inside out,” she added.

Guests also explored LAC’s scientifically based supplements designed to support holistic health, from gut balance and bone strength to beauty and vitality. Featured products included LAC MASQUELIER’s® French Pine Bark Extract, a powerful antioxidant that helps protect the body from free radicals, support circulation, boost immunity, and strengthen collagen for healthier skin. Completing the lineup were LAC Probiotic Complex for digestive and immune support, LAC FullCal® for bone health and optimal calcium absorption, and LAC Taut® Rejuvenate+ Premium Collagen for radiant, youthful skin.

Adding a creative twist, attendees joined the Best Pot of Flowers Contest by sharing their floral creations online using #LACThanksgiving2025 and #LACNutritionForLife. The activity highlighted how LAC’s community continues to bloom through shared creativity, connection, and advocacy for wellness.

The afternoon concluded on a reflective note, with Teo reaffirming the brand’s commitment to holistic well-being. “This year has been a journey of balance and growth, not just for LAC, but for everyone who shares in our mission. With the support of our media and influencer partners, we’re able to bring the message of holistic wellness to more Filipinos, one meaningful story at a time,” she shared. Guests capped the event with group photos and special LAC wellness gift bags, thoughtful reminders to carry the spirit of balance, strength, and gratitude into the new year.

Through initiatives like “Where Wellness Meets Art,” LAC Philippines continues to advocate for a more mindful and health-conscious community: one that values self-care as a way of life. By combining the science of nutrition with moments of creativity and reflection, LAC aims to inspire more Filipinos to take proactive steps toward lasting wellness, cultivating stronger bodies, balanced minds, and grateful hearts from within.

Website: LAC.com.ph

Instagram: @LACworldwidePH

Facebook: @LACworldwidePH

TikTok: @LACworldwidePH

To get the latest update, follow me on my social media accounts.

• Thursday, November 13, 2025

LAC Philippines Brings Mindful Living to Life at Its Thanksgiving Gathering

LAC Philippines Brings Mindful Living to Life at Its Thanksgiving Gathering

LAC Philippines Champions Mindful Living at Its “Where Wellness Meets Art” Thanksgiving Gathering

 

LAC Philippines gathered media partners, friends, and wellness advocates at Rockwell Makati for “Where Wellness Meets Art,” a Thanksgiving celebration filled with gratitude, creativity, and holistic self-care.

The intimate event doubled as a year-end appreciation and a gentle reminder to slow down and nurture personal well-being. Guests joined mindful activities, such as flower arranging and pot painting—simple, grounding rituals that reflect LAC’s belief that wellness begins from within.

“After a fast-paced year, we wanted to offer our partners a space to unwind and reflect,” shared Evelyn Teo, Chief Marketing Officer of LAC Global. “Wellness isn’t just about physical health. It’s also about being grounded and grateful. This event was our way of saying thank you for helping us inspire more Filipinos to care for themselves from the inside out,” she added.

Guests also explored LAC’s scientifically based supplements designed to support holistic health, from gut balance and bone strength to beauty and vitality. Featured products included LAC MASQUELIER’s® French Pine Bark Extract, a powerful antioxidant that helps protect the body from free radicals, support circulation, boost immunity, and strengthen collagen for healthier skin. Completing the lineup were LAC Probiotic Complex for digestive and immune support, LAC FullCal® for bone health and optimal calcium absorption, and LAC Taut® Rejuvenate+ Premium Collagen for radiant, youthful skin.

Adding a creative twist, attendees joined the Best Pot of Flowers Contest by sharing their floral creations online using #LACThanksgiving2025 and #LACNutritionForLife. The activity highlighted how LAC’s community continues to bloom through shared creativity, connection, and advocacy for wellness.

The afternoon concluded on a reflective note, with Teo reaffirming the brand’s commitment to holistic well-being. “This year has been a journey of balance and growth, not just for LAC, but for everyone who shares in our mission. With the support of our media and influencer partners, we’re able to bring the message of holistic wellness to more Filipinos, one meaningful story at a time,” she shared. Guests capped the event with group photos and special LAC wellness gift bags, thoughtful reminders to carry the spirit of balance, strength, and gratitude into the new year.

Through initiatives like “Where Wellness Meets Art,” LAC Philippines continues to advocate for a more mindful and health-conscious community: one that values self-care as a way of life. By combining the science of nutrition with moments of creativity and reflection, LAC aims to inspire more Filipinos to take proactive steps toward lasting wellness, cultivating stronger bodies, balanced minds, and grateful hearts from within.

Website: LAC.com.ph

Instagram: @LACworldwidePH

Facebook: @LACworldwidePH

TikTok: @LACworldwidePH

To get the latest update, follow me on my social media accounts.

Read more »

Public health experts Dr. John Q. Wong (EpiMetrics) and Dr. Anthony Calibo (Jhpiego HAPPI Project) share evidence and strategies on positioning HPV vaccination as a cornerstone of cervical cancer prevention and Universal Health Care during the Philippine Society of Public Health Physicians 7th Annual National Convention (PHCON 2025) with the theme “Hibla at Habi: Weaving a Responsive Health System.”

Public Health Physicians call for Strengthening HPV Vaccination for Cervical Cancer Prevention

Public health physicians continue to champion the cause of human papillomavirus (HPV) vaccination as a critical step in preventing cervical cancer and realizing the goals of Universal Health Care (UHC) in the Philippines.

At the recent Philippine Society of Public Health Physicians 7^th Annual National Convention (PHCON 2025) with the theme “Hibla at Habi: Weaving a Responsive Health System,” experts underscored that cervical cancer, a preventable cancer, remains one of the country’s most urgent health challenges, claiming about 12 Filipinas’ lives each day.

They stressed that HPV vaccination, combined with screening and awareness programs, offers a proven and cost-effective way to curb this toll and move closer to eliminating cervical cancer as a public health burden.

HPV Vaccination as a Strategic Investment

Dr. John Q. Wong, renowned epidemiologist, and co-founder and president of EpiMetrics, highlighted the economic and equity benefits of making HPV vaccination a national priority. He said that “for every dollar [peso] you invest in the vaccination program, you get back up to 4x in benefits. Meanwhile, the cost of treatment, depending on the stage, can range between Php 200,000 to Php 1 million.”

Dr. Wong added that prevention saves families from catastrophic health expenses and strengthens the broader health system. “It’s more expensive to buy an iPhone than to invest in protecting our girls through HPV vaccination,” Dr. Wong noted, underscoring that the government will just have to spend less than Php 2,000 per person to provide decades of protection against cervical cancer through the national HPV vaccination program.

He clarified that this figure refers to the program cost shouldered by the government, not the out-of-pocket price of the vaccine. “If we consider the long-term protection against cancer, the HPV vaccine is not a costly investment but rather one of the most cost-effective public health measures available,” he emphasized.

The Role of Physicians and Communities

Drawing from the findings of the HAPPI Project, Dr. Anthony Calibo, Technical Advisor of Jhpiego’s HPV Vaccination Learning Project (HPV Vaccination Acceleration Program Partners Initiative), noted that HPV vaccine coverage rates (VCR) remain low across many areas, largely because the current Department of Health (DOH) allocation of vaccines is insufficient to meet the demand. “This is why physicians must step up and help bridge the gap,” he stressed. “Doctors should influence mayors, governors, and councilors to prioritize HPV vaccination.”

He also pointed to best practices from HAPPI, which showed that integrating HPV vaccination into school-based immunization drives and adolescent health check-ups boosts uptake. “Teachers play a critical role. When consent forms are sent home, parents often go back to teachers with questions. Equipping them to communicate the benefits of the vaccine is essential to building trust.”

Adding to Dr. Calibo’s sharing, Dr. Wong urged reframing the message: “It’s better to present HPV immunization as a cancer prevention vaccine. Who doesn’t want to prevent cancer? This is one of only two vaccines in the world that can actually do that.”

Local Leadership: Banna, Ilocos Norte Sets the Standard

The municipality of Banna, Ilocos Norte, led by mayor-physician Hon. Dr. Chrislyn Abadilla, has become a model for local government action. The current Department of Health (DOH) HPV Vaccination Program using the quadrivalent HPV Vaccine caters only to a small percentage of Grade 4 female students. But by early 2024, the town achieved 90% HPV vaccination coverage among girls aged 9-14, making it the first in the country to meet the World Health Organization’s elimination target.

In August 2025, Banna’s program expanded to include young women up to age 26 and female healthcare workers, all funded by the local government. This is to ensure that females who missed or were not covered by the DOH HPV vaccination program in previous years would have a chance to get the HPV Vaccination for free from their LGU. The quadrivalent HPV vaccine also protects against genital warts, making it a valuable part of adolescent sexual and reproductive health programs.

“What was once thought impossible for a small municipality is now being celebrated as a model of courage, compassion, and commitment to public health,” Dr. Abadilla shared in a video message.

Toward Universal Health Care

Dr. Wong and Dr. Calibo agreed that scaling up HPV vaccination requires both political will and community partnership. They urged national and local governments to secure budgets, integrate vaccination into existing programs, and train educators and health workers to dispel myths.

“With the right investment and physician leadership, HPV vaccination can protect our daughters, empower our communities, and bring us closer to eliminating cervical cancer.”

To get the latest update, follow me on my social media accounts.

• Tuesday, October 28, 2025

Public Health Physicians call for Strengthening HPV Vaccination for Cervical Cancer Prevention

Public health experts Dr. John Q. Wong (EpiMetrics) and Dr. Anthony Calibo (Jhpiego HAPPI Project) share evidence and strategies on positioning HPV vaccination as a cornerstone of cervical cancer prevention and Universal Health Care during the Philippine Society of Public Health Physicians 7th Annual National Convention (PHCON 2025) with the theme “Hibla at Habi: Weaving a Responsive Health System.”

Public Health Physicians call for Strengthening HPV Vaccination for Cervical Cancer Prevention

Public health physicians continue to champion the cause of human papillomavirus (HPV) vaccination as a critical step in preventing cervical cancer and realizing the goals of Universal Health Care (UHC) in the Philippines.

At the recent Philippine Society of Public Health Physicians 7^th Annual National Convention (PHCON 2025) with the theme “Hibla at Habi: Weaving a Responsive Health System,” experts underscored that cervical cancer, a preventable cancer, remains one of the country’s most urgent health challenges, claiming about 12 Filipinas’ lives each day.

They stressed that HPV vaccination, combined with screening and awareness programs, offers a proven and cost-effective way to curb this toll and move closer to eliminating cervical cancer as a public health burden.

HPV Vaccination as a Strategic Investment

Dr. John Q. Wong, renowned epidemiologist, and co-founder and president of EpiMetrics, highlighted the economic and equity benefits of making HPV vaccination a national priority. He said that “for every dollar [peso] you invest in the vaccination program, you get back up to 4x in benefits. Meanwhile, the cost of treatment, depending on the stage, can range between Php 200,000 to Php 1 million.”

Dr. Wong added that prevention saves families from catastrophic health expenses and strengthens the broader health system. “It’s more expensive to buy an iPhone than to invest in protecting our girls through HPV vaccination,” Dr. Wong noted, underscoring that the government will just have to spend less than Php 2,000 per person to provide decades of protection against cervical cancer through the national HPV vaccination program.

He clarified that this figure refers to the program cost shouldered by the government, not the out-of-pocket price of the vaccine. “If we consider the long-term protection against cancer, the HPV vaccine is not a costly investment but rather one of the most cost-effective public health measures available,” he emphasized.

The Role of Physicians and Communities

Drawing from the findings of the HAPPI Project, Dr. Anthony Calibo, Technical Advisor of Jhpiego’s HPV Vaccination Learning Project (HPV Vaccination Acceleration Program Partners Initiative), noted that HPV vaccine coverage rates (VCR) remain low across many areas, largely because the current Department of Health (DOH) allocation of vaccines is insufficient to meet the demand. “This is why physicians must step up and help bridge the gap,” he stressed. “Doctors should influence mayors, governors, and councilors to prioritize HPV vaccination.”

He also pointed to best practices from HAPPI, which showed that integrating HPV vaccination into school-based immunization drives and adolescent health check-ups boosts uptake. “Teachers play a critical role. When consent forms are sent home, parents often go back to teachers with questions. Equipping them to communicate the benefits of the vaccine is essential to building trust.”

Adding to Dr. Calibo’s sharing, Dr. Wong urged reframing the message: “It’s better to present HPV immunization as a cancer prevention vaccine. Who doesn’t want to prevent cancer? This is one of only two vaccines in the world that can actually do that.”

Local Leadership: Banna, Ilocos Norte Sets the Standard

The municipality of Banna, Ilocos Norte, led by mayor-physician Hon. Dr. Chrislyn Abadilla, has become a model for local government action. The current Department of Health (DOH) HPV Vaccination Program using the quadrivalent HPV Vaccine caters only to a small percentage of Grade 4 female students. But by early 2024, the town achieved 90% HPV vaccination coverage among girls aged 9-14, making it the first in the country to meet the World Health Organization’s elimination target.

In August 2025, Banna’s program expanded to include young women up to age 26 and female healthcare workers, all funded by the local government. This is to ensure that females who missed or were not covered by the DOH HPV vaccination program in previous years would have a chance to get the HPV Vaccination for free from their LGU. The quadrivalent HPV vaccine also protects against genital warts, making it a valuable part of adolescent sexual and reproductive health programs.

“What was once thought impossible for a small municipality is now being celebrated as a model of courage, compassion, and commitment to public health,” Dr. Abadilla shared in a video message.

Toward Universal Health Care

Dr. Wong and Dr. Calibo agreed that scaling up HPV vaccination requires both political will and community partnership. They urged national and local governments to secure budgets, integrate vaccination into existing programs, and train educators and health workers to dispel myths.

“With the right investment and physician leadership, HPV vaccination can protect our daughters, empower our communities, and bring us closer to eliminating cervical cancer.”

To get the latest update, follow me on my social media accounts.

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The 2025 National Arts and Crafts Fair runs from October 23 to 29, 2025, at the Megatrade Halls 1–3, SM Megamall, Mandaluyong City.

A Living Tapestry: Inside the 2025 National Arts and Crafts Fair

The air inside the Megatrade Halls of SM Megamall hums with the sound of weaving looms, soft laughter, and lively conversation. The scent of freshly polished wood mingles with the faint aroma of local coffee from one of the nearby booths. In every direction, color and texture fill the space — from hand-dyed fabrics and finely carved wooden furniture to delicate beadwork and handwoven baskets that carry the mark of both tradition and modern design.

This is the 2025 National Arts and Crafts Fair (NACF), a celebration of Filipino creativity that brings together more than 300 exhibitors from across the country. Organized by the Department of Trade and Industry (DTI) through its Bureau of Market Development, Promotions, and OTOP (BMDPO) in partnership with the Office of Senator Loren Legarda, the NACF has once again transformed the Megatrade Halls into a living museum of Philippine artistry.

The Country’s Creative Heartbeat

From opening day, visitors—families, students, collectors, and buyers—have come to experience how Filipino artisans are redefining tradition. In one corner, weavers from Kalinga demonstrate backstrap weaving as vivid geometric patterns come to life on the loom. Nearby, the T’boli of South Cotabato display their distinctive t’nalak cloth dyed with natural pigments. The Maranaw artisans present their brassware and torogan-inspired designs, while exhibitors from Antique proudly showcase patadyong weaves that carry the legacy of their province’s women’s cooperatives.

Every booth tells a story. Each artisan represents a community, a heritage, and a continuing dialogue between the past and the future.

 

Honoring the Masters

At the heart of the fair are the Gawad sa Manlilikha ng Bayan (GAMABA) awardees — the National Living Treasures whose mastery preserves the Philippines’ intangible cultural heritage. Their presence lends the event both prestige and purpose. Visitors gravitate towards them, amazed at the generational knowledge being preserved and passed down for future generations.

During the daily program, Schools of Living Traditions (SLTs) offer demonstrations of traditional crafts passed down through generations. Young apprentices share how their elders are teaching them to weave, carve, or mold clay by hand.

These cultural bearers remind everyone that heritage is not frozen in the past but continues to grow, adapt, and thrive.

 

Tradition Meets Modern Design

This year’s fair also shines a spotlight on innovation. Curated by the Design Center of the Philippines (DCP), several exhibits explore how traditional materials can take on new life through design collaboration. Modern furniture made from rattan, bamboo, and wood stand beside minimalist lighting fixtures crafted by artisans from Pampanga. Jewelry and fashion accessories reinvent indigenous motifs for the contemporary market.

Visitors can see how form and function coexist in the works on display. Even familiar crafts are reimagined through the creative use of color, pattern, and material.

 

Workshops and Live Demonstrations

Beyond the exhibits, the NACF’s daily schedule includes workshops, live performances, and business talks. Resource persons from partner agencies share insights on branding, product innovation, and intellectual property. Potters, weavers, and woodcarvers hold live demonstrations that captivate visitors and inspire future artisans.

For participants, the NACF is both an opportunity to connect with buyers and a venue for learning new ideas that can sustain their craft.

 

Partnerships that Empower Communities

The success of the NACF lies in the strong collaboration between government agencies and creative communities. The DTI-BMDPO continues to play a key role in helping artisans reach new markets through trade promotion and product development support. The National Commission for Culture and the Arts (NCCA) ensures that traditional knowledge is preserved, while the Design Center of the Philippines (DCP) bridges heritage and innovation through design thinking.

The Office of Senator Loren Legarda remains a steadfast partner in this endeavor. Since its inception, Legarda has envisioned the NACF as both a cultural and economic platform — one that recognizes the artistry of Filipino communities while providing them with opportunities for growth.

Senator Legarda has long supported the empowerment of local artisans, particularly women’s cooperatives and weaving centers that sustain families through traditional crafts. Many of these groups are once again part of this year’s fair, sharing not only their products but also their stories of resilience and creativity.

“Every artisan who joins the fair brings with them the story of a community. Through their hands, we see how creativity can transform lives and how culture remains our strongest foundation for progress,” Legarda said.

 

A Celebration for All Filipinos

As the 7-day fair continues, the energy inside the Megatrade Halls buzz with energy and enthusiasm. Every day brings new faces, conversations, and discoveries. Students observe weaving techniques. Entrepreneurs explore partnerships. Tourists bring home handmade pieces that carry the spirit of the islands.

The NACF has grown beyond being a marketplace. It has become a meeting place for ideas, cultures, and generations. It invites visitors to see the beauty of Filipino craftsmanship not just as art to be admired, but as a living tradition to be supported and shared.

 

Visit the 2025 National Arts and Crafts Fair

The 2025 National Arts and Crafts Fair runs from October 23 to 29, 2025, at the Megatrade Halls 1–3, SM Megamall, Mandaluyong City. Admission is free.

Experience the artistry of Filipino weavers, carvers, potters, and designers from all over the country. Discover handcrafted products that carry the stories of our communities and celebrate the creativity that continues to shape the nation’s identity.

For updates, follow DTI.BMDPO on Facebook and Instagram or email bmdpo@dti.gov.ph.

The NACF stands as a living testament to what happens when tradition, innovation, and community come together — a true tapestry of Filipino pride and craftsmanship.

 

• Thursday, October 23, 2025

A Living Tapestry: Inside the 2025 National Arts and Crafts Fair

The 2025 National Arts and Crafts Fair runs from October 23 to 29, 2025, at the Megatrade Halls 1–3, SM Megamall, Mandaluyong City.

A Living Tapestry: Inside the 2025 National Arts and Crafts Fair

The air inside the Megatrade Halls of SM Megamall hums with the sound of weaving looms, soft laughter, and lively conversation. The scent of freshly polished wood mingles with the faint aroma of local coffee from one of the nearby booths. In every direction, color and texture fill the space — from hand-dyed fabrics and finely carved wooden furniture to delicate beadwork and handwoven baskets that carry the mark of both tradition and modern design.

This is the 2025 National Arts and Crafts Fair (NACF), a celebration of Filipino creativity that brings together more than 300 exhibitors from across the country. Organized by the Department of Trade and Industry (DTI) through its Bureau of Market Development, Promotions, and OTOP (BMDPO) in partnership with the Office of Senator Loren Legarda, the NACF has once again transformed the Megatrade Halls into a living museum of Philippine artistry.

The Country’s Creative Heartbeat

From opening day, visitors—families, students, collectors, and buyers—have come to experience how Filipino artisans are redefining tradition. In one corner, weavers from Kalinga demonstrate backstrap weaving as vivid geometric patterns come to life on the loom. Nearby, the T’boli of South Cotabato display their distinctive t’nalak cloth dyed with natural pigments. The Maranaw artisans present their brassware and torogan-inspired designs, while exhibitors from Antique proudly showcase patadyong weaves that carry the legacy of their province’s women’s cooperatives.

Every booth tells a story. Each artisan represents a community, a heritage, and a continuing dialogue between the past and the future.

 

Honoring the Masters

At the heart of the fair are the Gawad sa Manlilikha ng Bayan (GAMABA) awardees — the National Living Treasures whose mastery preserves the Philippines’ intangible cultural heritage. Their presence lends the event both prestige and purpose. Visitors gravitate towards them, amazed at the generational knowledge being preserved and passed down for future generations.

During the daily program, Schools of Living Traditions (SLTs) offer demonstrations of traditional crafts passed down through generations. Young apprentices share how their elders are teaching them to weave, carve, or mold clay by hand.

These cultural bearers remind everyone that heritage is not frozen in the past but continues to grow, adapt, and thrive.

 

Tradition Meets Modern Design

This year’s fair also shines a spotlight on innovation. Curated by the Design Center of the Philippines (DCP), several exhibits explore how traditional materials can take on new life through design collaboration. Modern furniture made from rattan, bamboo, and wood stand beside minimalist lighting fixtures crafted by artisans from Pampanga. Jewelry and fashion accessories reinvent indigenous motifs for the contemporary market.

Visitors can see how form and function coexist in the works on display. Even familiar crafts are reimagined through the creative use of color, pattern, and material.

 

Workshops and Live Demonstrations

Beyond the exhibits, the NACF’s daily schedule includes workshops, live performances, and business talks. Resource persons from partner agencies share insights on branding, product innovation, and intellectual property. Potters, weavers, and woodcarvers hold live demonstrations that captivate visitors and inspire future artisans.

For participants, the NACF is both an opportunity to connect with buyers and a venue for learning new ideas that can sustain their craft.

 

Partnerships that Empower Communities

The success of the NACF lies in the strong collaboration between government agencies and creative communities. The DTI-BMDPO continues to play a key role in helping artisans reach new markets through trade promotion and product development support. The National Commission for Culture and the Arts (NCCA) ensures that traditional knowledge is preserved, while the Design Center of the Philippines (DCP) bridges heritage and innovation through design thinking.

The Office of Senator Loren Legarda remains a steadfast partner in this endeavor. Since its inception, Legarda has envisioned the NACF as both a cultural and economic platform — one that recognizes the artistry of Filipino communities while providing them with opportunities for growth.

Senator Legarda has long supported the empowerment of local artisans, particularly women’s cooperatives and weaving centers that sustain families through traditional crafts. Many of these groups are once again part of this year’s fair, sharing not only their products but also their stories of resilience and creativity.

“Every artisan who joins the fair brings with them the story of a community. Through their hands, we see how creativity can transform lives and how culture remains our strongest foundation for progress,” Legarda said.

 

A Celebration for All Filipinos

As the 7-day fair continues, the energy inside the Megatrade Halls buzz with energy and enthusiasm. Every day brings new faces, conversations, and discoveries. Students observe weaving techniques. Entrepreneurs explore partnerships. Tourists bring home handmade pieces that carry the spirit of the islands.

The NACF has grown beyond being a marketplace. It has become a meeting place for ideas, cultures, and generations. It invites visitors to see the beauty of Filipino craftsmanship not just as art to be admired, but as a living tradition to be supported and shared.

 

Visit the 2025 National Arts and Crafts Fair

The 2025 National Arts and Crafts Fair runs from October 23 to 29, 2025, at the Megatrade Halls 1–3, SM Megamall, Mandaluyong City. Admission is free.

Experience the artistry of Filipino weavers, carvers, potters, and designers from all over the country. Discover handcrafted products that carry the stories of our communities and celebrate the creativity that continues to shape the nation’s identity.

For updates, follow DTI.BMDPO on Facebook and Instagram or email bmdpo@dti.gov.ph.

The NACF stands as a living testament to what happens when tradition, innovation, and community come together — a true tapestry of Filipino pride and craftsmanship.

 

Read more »

Dark Social Monitoring is the Marketing Superpower You’re Missing

Facebook insights, Instagram engagements, and website clicks are standard analytics tools for business owners. While they’re useful in determining your progress, they do not reveal the behind-the-scenes conversations about your brand.

To access this backstage, you have to delve into the “dark social”, where all the conversations about your business happen in private, such as sharing links on Messenger and brand discussions in email threads. Since these channels don’t show up in your analytics, you might be underestimating how much buzz your brand is really getting.

Discover how you can utilize its marketing superpower below!

Why Dark Social Matters for New Businesses

There are three simple reasons why you should consider dark social in your PR plan:

 

1. It’s where trust is built: People trust recommendations from friends and family more than ads. Your product link shared in a group chat could convert more people than an ad on people’s news feeds.
2. It shows true engagement: A lot of people don’t comment or share publicly, but they’ll quietly send your post to someone who needs it. That’s better engagement even if it’s not visible publicly.
3. It can explain sudden sales spikes: When orders suddenly come in without any ad push, your brand might be trending in the dark social space.

How to Spot Dark Social Activity

You can’t track every private share, but there are clear signs that dark social may be at play. Unexplained traffic spikes labeled as “direct” without a clear source, sudden rise in inquiries, and word-of-mouth testaments may suggest your content is being passed around in unseen but powerful ways.

Be watchful of these patterns and take advantage of them by encouraging more people to share your products or services to others.

Simple Ways to Tap Into Dark Social

Small businesses, in particular, can benefit a lot from dark social. Here are 4 ways you can leverage it to your advantage:

Make Sharing Easy

Adding a simple “Share on Messenger” button on your website and blog posts encourages your audience to share your content and product. It just removes the small hassle of copying and pasting links from one app to another, but it sure helps in making sharing seamless.

Use Trackable Links

Free tools like Bit.ly let you create short, unique links to track how often they’re being clicked. They also allow you to customize your link appearance, thus avoiding long, scam-looking links that may turn people off.

Ask Customers About Their Discovery

A quick survey or casual question during checkout can give you insight into whether dark social played a role. Plus, it lets you know of new and ideal avenues to promote your content.

Create Interesting Content

When customers find your content and product helpful and useful to them, they’re more likely to share it with others. Make sure to include FAQs, tips, customer success stories, and even special promos on your website to give your audience shareable and valuable content.

Why PR Agencies Value Dark Social

Professional marketers and PR agencies understand the hidden power of dark social and how it can elevate a brand’s reputation. Beyond setting up systems to track mentions and engagements across channels, they know how to spark organic sharing through compelling storytelling. They can also uncover where your “hidden buzz” is coming from and strategically amplify it with the right marketing push.

This work can be overwhelming for businesses, especially ones that are still on the rise. With the help of a dedicated PR agency in the Philippines, this seemingly big task can turn into a staple PR move that turns quiet engagements into lasting impact.

Some of the most powerful PR happens in the dark.

Powerful PR Can Happen in the Dark

Dark social seems sinister because of the name, but it’s actually a huge PR opportunity that you wouldn’t want to miss out on. More than public engagements, trending in dark social is proof that people are talking about your brand in their most trusted spaces.

By recognizing it, encouraging sharing, and working with the right PR partners, you can make sure that these “hidden” conversations translate into visible growth for your business.

Do not fear the dark — instead, explore it and leverage it for your success!

• Wednesday, October 22, 2025

Dark Social Monitoring is the Marketing Superpower You’re Missing

Dark Social Monitoring is the Marketing Superpower You’re Missing

Facebook insights, Instagram engagements, and website clicks are standard analytics tools for business owners. While they’re useful in determining your progress, they do not reveal the behind-the-scenes conversations about your brand.

To access this backstage, you have to delve into the “dark social”, where all the conversations about your business happen in private, such as sharing links on Messenger and brand discussions in email threads. Since these channels don’t show up in your analytics, you might be underestimating how much buzz your brand is really getting.

Discover how you can utilize its marketing superpower below!

Why Dark Social Matters for New Businesses

There are three simple reasons why you should consider dark social in your PR plan:

 

1. It’s where trust is built: People trust recommendations from friends and family more than ads. Your product link shared in a group chat could convert more people than an ad on people’s news feeds.
2. It shows true engagement: A lot of people don’t comment or share publicly, but they’ll quietly send your post to someone who needs it. That’s better engagement even if it’s not visible publicly.
3. It can explain sudden sales spikes: When orders suddenly come in without any ad push, your brand might be trending in the dark social space.

How to Spot Dark Social Activity

You can’t track every private share, but there are clear signs that dark social may be at play. Unexplained traffic spikes labeled as “direct” without a clear source, sudden rise in inquiries, and word-of-mouth testaments may suggest your content is being passed around in unseen but powerful ways.

Be watchful of these patterns and take advantage of them by encouraging more people to share your products or services to others.

Simple Ways to Tap Into Dark Social

Small businesses, in particular, can benefit a lot from dark social. Here are 4 ways you can leverage it to your advantage:

Make Sharing Easy

Adding a simple “Share on Messenger” button on your website and blog posts encourages your audience to share your content and product. It just removes the small hassle of copying and pasting links from one app to another, but it sure helps in making sharing seamless.

Use Trackable Links

Free tools like Bit.ly let you create short, unique links to track how often they’re being clicked. They also allow you to customize your link appearance, thus avoiding long, scam-looking links that may turn people off.

Ask Customers About Their Discovery

A quick survey or casual question during checkout can give you insight into whether dark social played a role. Plus, it lets you know of new and ideal avenues to promote your content.

Create Interesting Content

When customers find your content and product helpful and useful to them, they’re more likely to share it with others. Make sure to include FAQs, tips, customer success stories, and even special promos on your website to give your audience shareable and valuable content.

Why PR Agencies Value Dark Social

Professional marketers and PR agencies understand the hidden power of dark social and how it can elevate a brand’s reputation. Beyond setting up systems to track mentions and engagements across channels, they know how to spark organic sharing through compelling storytelling. They can also uncover where your “hidden buzz” is coming from and strategically amplify it with the right marketing push.

This work can be overwhelming for businesses, especially ones that are still on the rise. With the help of a dedicated PR agency in the Philippines, this seemingly big task can turn into a staple PR move that turns quiet engagements into lasting impact.

Some of the most powerful PR happens in the dark.

Powerful PR Can Happen in the Dark

Dark social seems sinister because of the name, but it’s actually a huge PR opportunity that you wouldn’t want to miss out on. More than public engagements, trending in dark social is proof that people are talking about your brand in their most trusted spaces.

By recognizing it, encouraging sharing, and working with the right PR partners, you can make sure that these “hidden” conversations translate into visible growth for your business.

Do not fear the dark — instead, explore it and leverage it for your success!

Read more »

The Hidden Risks to Heart Health Go Beyond Diet and Lifestyle

The Hidden Risks to Heart Health Go Beyond Diet and Lifestyle

LAC Philippines Promotes Everyday Cardiovascular Protection for Filipinos

 

Caring for the heart goes beyond an annual reminder. While Filipinos recently marked World Heart Day, keeping it healthy is a daily priority. After all, related diseases to it continue to be among the country’s top health concerns and consistent leading cause of death in the Philippines.

Beyond well-known factors like diet, exercise, and smoking, new research points to less visible risks. A study by NYU Langone Health this year linked chemicals commonly found in plastics, called phthalates, to more than 350,000 cardiovascular-related deaths globally. With the Philippines being one of the world’s biggest consumers of single-use plastics, using millions each day, this adds another layer of urgency to protecting cardiovascular wellness.

Everyday Steps to Lower Heart Risks

Maintaining healthy habits is still the most effective way to reduce risk. The World Health Organization (WHO) recommends at least 150 minutes of weekly physical activity, avoiding tobacco, and maintaining healthy levels of blood pressure, cholesterol, and blood sugar. Routine screenings also play a critical role in catching conditions such as hypertension, diabetes, or high cholesterol before they progress.

Furthermore, stress management through quality sleep, meditation, and mindfulness, along with a balanced diet rich in fruits, vegetables, whole grains, lean protein, and healthy fats, form the foundation for overall wellness. Omega-3 fatty acids in particular help reduce inflammation, lower triglycerides, and support circulation, while antioxidants protect against oxidative stress.

For added protection, Filipinos can combine these healthy habits with targeted nutrition like LAC TRIMAX™ Omega Fish Oil + CoQ-10, a premium 2-in-1 supplement designed to help promote heart health and overall vitality.

Each softgel delivers 1355mg of purified fish oil concentrate, providing 949mg of omega-3 fatty acids (Eicosapentaenoic Acid & Docosahexaenoic Acid) that help maintain healthy cholesterol, blood pressure, and circulation, ensuring nutrients and oxygen are efficiently delivered throughout the body. It also contains 100mg of Coenzyme Q-10, a vital nutrient for heart muscle strength and energy production. Since natural CoQ-10 levels decline with age, supplementation helps restore vitality, reduce breathlessness, and keep the heart performing at its peak.

Additionally, LAC TRIMAX™ Omega Fish Oil + CoQ-10 aids brain function, joint flexibility, skin comfort, and mood balance which helps Filipinos stay energized, resilient, and full of vitality at every stage of life. Purified to remove contaminants and enteric-coated to minimize fishy aftertaste, it is also safe for long-term use with just one softgel daily.

Awareness of both lifestyle and environmental risks, combined with proactive daily habits, is still a key to protecting overall well-being as cardiovascular disease continues to be a major health concern in the country.

Its other brands include Xndo Food For Health. LAC Global is dedicated to ensuring consumers stay well, and live life to the fullest. 

Website: LAC.com.ph

Instagram: @LACworldwidePH

Facebook: @LACworldwidePH

TikTok: @LACworldwidePH

• Wednesday, October 22, 2025
• Health and Wellness

The Hidden Risks to Heart Health Go Beyond Diet and Lifestyle

The Hidden Risks to Heart Health Go Beyond Diet and Lifestyle

The Hidden Risks to Heart Health Go Beyond Diet and Lifestyle

LAC Philippines Promotes Everyday Cardiovascular Protection for Filipinos

 

Caring for the heart goes beyond an annual reminder. While Filipinos recently marked World Heart Day, keeping it healthy is a daily priority. After all, related diseases to it continue to be among the country’s top health concerns and consistent leading cause of death in the Philippines.

Beyond well-known factors like diet, exercise, and smoking, new research points to less visible risks. A study by NYU Langone Health this year linked chemicals commonly found in plastics, called phthalates, to more than 350,000 cardiovascular-related deaths globally. With the Philippines being one of the world’s biggest consumers of single-use plastics, using millions each day, this adds another layer of urgency to protecting cardiovascular wellness.

Everyday Steps to Lower Heart Risks

Maintaining healthy habits is still the most effective way to reduce risk. The World Health Organization (WHO) recommends at least 150 minutes of weekly physical activity, avoiding tobacco, and maintaining healthy levels of blood pressure, cholesterol, and blood sugar. Routine screenings also play a critical role in catching conditions such as hypertension, diabetes, or high cholesterol before they progress.

Furthermore, stress management through quality sleep, meditation, and mindfulness, along with a balanced diet rich in fruits, vegetables, whole grains, lean protein, and healthy fats, form the foundation for overall wellness. Omega-3 fatty acids in particular help reduce inflammation, lower triglycerides, and support circulation, while antioxidants protect against oxidative stress.

For added protection, Filipinos can combine these healthy habits with targeted nutrition like LAC TRIMAX™ Omega Fish Oil + CoQ-10, a premium 2-in-1 supplement designed to help promote heart health and overall vitality.

Each softgel delivers 1355mg of purified fish oil concentrate, providing 949mg of omega-3 fatty acids (Eicosapentaenoic Acid & Docosahexaenoic Acid) that help maintain healthy cholesterol, blood pressure, and circulation, ensuring nutrients and oxygen are efficiently delivered throughout the body. It also contains 100mg of Coenzyme Q-10, a vital nutrient for heart muscle strength and energy production. Since natural CoQ-10 levels decline with age, supplementation helps restore vitality, reduce breathlessness, and keep the heart performing at its peak.

Additionally, LAC TRIMAX™ Omega Fish Oil + CoQ-10 aids brain function, joint flexibility, skin comfort, and mood balance which helps Filipinos stay energized, resilient, and full of vitality at every stage of life. Purified to remove contaminants and enteric-coated to minimize fishy aftertaste, it is also safe for long-term use with just one softgel daily.

Awareness of both lifestyle and environmental risks, combined with proactive daily habits, is still a key to protecting overall well-being as cardiovascular disease continues to be a major health concern in the country.

Its other brands include Xndo Food For Health. LAC Global is dedicated to ensuring consumers stay well, and live life to the fullest. 

Website: LAC.com.ph

Instagram: @LACworldwidePH

Facebook: @LACworldwidePH

TikTok: @LACworldwidePH

Read more »