Megan Young reveals her secrets to staying happy, healthy, and vibrant. Not worrying over money is one of them. 

 

Being the first Filipino to win the Ms. World crown, Megan Young has license to lead an ultra-glam life, but people will actually be surprised to know that she is “matipid.” In fact, she and husband Mikael “Fofo” Daez has a finance system in place where they have two bank accounts—one for expenses and one for savings.

“I plan it out with my husband kung ano yung gusto ko, trips I wanna go on, K-pop merch na I wanna buy or new experiences na we both wanna try,” says Megan in her latest Instagram video post about living a vibrant life. That means sticking to the budget despite the “wants”. “If I know I can’t afford [the designer bag], bakit ko bibilhin?”

For Megan, planning your finances is one way to stay happy, healthy and vibrant because “you can enjoy and have peace of mind.” Why would you overcomplicate your life with unnecessary spends that’s not part of the budget?

Aside from being matipid and taking care of your finances, the actress and TV host on GMA’s The Best Ka! also included nutrition, exercise, self-care, and relaxing via traveling in her tips to lead a vibrant life in her video collaboration with FWD Life Insurance.

Nutrition and physical fitness 

While the rest of the world do no-carb diets, Megan considers a meal incomplete without bread or rice and dessert! (Hallelujah!). For her, we should not be depriving ourselves with the food we want to eat. “I love having carbs, carbs, carbs! And also meat and dessert. We want to make sure we treat our bodies well. We can eat 80% healthy food and 20% kung anong gusto nating kainin.”

Rather than focusing on diets, people should focus on creating a healthy lifestyle.  A diet puts her in a mindset that she needs to eat less, which should not be the case. It all comes down to moderation. Plus, exercise. (The secret to her smashing body, perhaps?)

That’s why even if she finds it hard—often second guessing herself like the rest of us why she is even doing it—she always makes sure she works out.

Financial planning

When you want to experience more out of life, she says, plan accordingly. (For additional health and financial tips, check out FWD’s blog). And she did not mean just the luxuries and the “wants”.

Plans should also include the things that are important to you and your family like your health and your future coz we can never really be sure of what can happen. “Health protection…kailangan na ring i-budget ‘yan dahil mataas na rin ngayon ang medical expenses so we make sure that we have insurance para less worries.”

And it’s important that all bases are covered. A product like FWD Vibrant Critical Illness Insurance does that, protecting you from wellness to treatment to recovery. You’re covered from before you get a health problem up to when you get diagnosed and all the way to your treatment and recovery.

Quite impressed, Megan enumerates every benefit you’ll get from it. “With FWD Vibrant, you can get cash for health screening so that you can monitor your health; you’ll also receive cash for medicines to support your recovery in case you get sick; and for your peace of mind, you can claim up to 6x for major critical illnesses; and on top of that, you get minor critical illness coverage worth 25% of the benefit amount. So, you can focus more on your health and celebrate living!”

Travel 

While planning is very important, there are times when we just need to let go and enjoy and appreciate life. As Megan advises: “Pause and take a breather!”

Taking trips abroad is when Megan gets to do this. This is the time when she and her husband can just relax and go with the flow. In her trips for instance, Megan likes to go to places that lets her get out of her comfort zone. There was even a time when they just went on a trip in Japan with no prior plans beyond the airport. After all, where they go and where they stay while abroad are not half as important as how they enjoy it. “Enjoy your time with your family and loved ones. Or even if you’re going solo, just pause and enjoy the view.”

But don’t get her wrong. For Megan, planning is essential and is the precursor to living a vibrant life. Knowing you’re all covered—your health, finance, your family’s needs—gives you the freedom to just enjoy and let go. “We save up and take care of our health para ma-enjoy talaga namin these things. To do that, we always make sure that we work out and take care of our finances.”

How about you? What are your secrets? Here’s a tip: start doing it! In the words of Megan, “we all deserve to be happy, healthy, and vibrant!”

Want to live a happy, healthy, and vibrant life like Megan? Set up a meeting with an FWD financial advisor to know more about FWD Vibrant and start planning for your health and finances.

To get the latest update, follow me on my social media accounts.

• Thursday, February 02, 2023

Get complete health protection with FWD Vibrant

Megan Young reveals her secrets to staying happy, healthy, and vibrant. Not worrying over money is one of them. 

 

Being the first Filipino to win the Ms. World crown, Megan Young has license to lead an ultra-glam life, but people will actually be surprised to know that she is “matipid.” In fact, she and husband Mikael “Fofo” Daez has a finance system in place where they have two bank accounts—one for expenses and one for savings.

“I plan it out with my husband kung ano yung gusto ko, trips I wanna go on, K-pop merch na I wanna buy or new experiences na we both wanna try,” says Megan in her latest Instagram video post about living a vibrant life. That means sticking to the budget despite the “wants”. “If I know I can’t afford [the designer bag], bakit ko bibilhin?”

For Megan, planning your finances is one way to stay happy, healthy and vibrant because “you can enjoy and have peace of mind.” Why would you overcomplicate your life with unnecessary spends that’s not part of the budget?

Aside from being matipid and taking care of your finances, the actress and TV host on GMA’s The Best Ka! also included nutrition, exercise, self-care, and relaxing via traveling in her tips to lead a vibrant life in her video collaboration with FWD Life Insurance.

Nutrition and physical fitness 

While the rest of the world do no-carb diets, Megan considers a meal incomplete without bread or rice and dessert! (Hallelujah!). For her, we should not be depriving ourselves with the food we want to eat. “I love having carbs, carbs, carbs! And also meat and dessert. We want to make sure we treat our bodies well. We can eat 80% healthy food and 20% kung anong gusto nating kainin.”

Rather than focusing on diets, people should focus on creating a healthy lifestyle.  A diet puts her in a mindset that she needs to eat less, which should not be the case. It all comes down to moderation. Plus, exercise. (The secret to her smashing body, perhaps?)

That’s why even if she finds it hard—often second guessing herself like the rest of us why she is even doing it—she always makes sure she works out.

Financial planning

When you want to experience more out of life, she says, plan accordingly. (For additional health and financial tips, check out FWD’s blog). And she did not mean just the luxuries and the “wants”.

Plans should also include the things that are important to you and your family like your health and your future coz we can never really be sure of what can happen. “Health protection…kailangan na ring i-budget ‘yan dahil mataas na rin ngayon ang medical expenses so we make sure that we have insurance para less worries.”

And it’s important that all bases are covered. A product like FWD Vibrant Critical Illness Insurance does that, protecting you from wellness to treatment to recovery. You’re covered from before you get a health problem up to when you get diagnosed and all the way to your treatment and recovery.

Quite impressed, Megan enumerates every benefit you’ll get from it. “With FWD Vibrant, you can get cash for health screening so that you can monitor your health; you’ll also receive cash for medicines to support your recovery in case you get sick; and for your peace of mind, you can claim up to 6x for major critical illnesses; and on top of that, you get minor critical illness coverage worth 25% of the benefit amount. So, you can focus more on your health and celebrate living!”

Travel 

While planning is very important, there are times when we just need to let go and enjoy and appreciate life. As Megan advises: “Pause and take a breather!”

Taking trips abroad is when Megan gets to do this. This is the time when she and her husband can just relax and go with the flow. In her trips for instance, Megan likes to go to places that lets her get out of her comfort zone. There was even a time when they just went on a trip in Japan with no prior plans beyond the airport. After all, where they go and where they stay while abroad are not half as important as how they enjoy it. “Enjoy your time with your family and loved ones. Or even if you’re going solo, just pause and enjoy the view.”

But don’t get her wrong. For Megan, planning is essential and is the precursor to living a vibrant life. Knowing you’re all covered—your health, finance, your family’s needs—gives you the freedom to just enjoy and let go. “We save up and take care of our health para ma-enjoy talaga namin these things. To do that, we always make sure that we work out and take care of our finances.”

How about you? What are your secrets? Here’s a tip: start doing it! In the words of Megan, “we all deserve to be happy, healthy, and vibrant!”

Want to live a happy, healthy, and vibrant life like Megan? Set up a meeting with an FWD financial advisor to know more about FWD Vibrant and start planning for your health and finances.

To get the latest update, follow me on my social media accounts.

Read more »

Hayeeee everyone! I know, I know... that it's been a while since my last blog post. I've been extra busy with life happenings, and side biz but still, wishing and cheering that may we all have an Awesome Year ahead! Allow me to start this year's post with Bang! As STI's Talent Search Finals are on! 

STI Fosters Student Development Through Holistic Education

Shaping the youth goes beyond classroom learning as academic institutions now offer a wide array of extra-curricular activities to help build character and better prepare students for the real world. As one of the country’s biggest educational institutions, STI has also adopted this mindset as they apply a holistic education approach within its Enrollment to Employment (E2E) System.

With its dedication to produce well-balanced and highly talented graduates, STI has developed specialized extra-curricular programs that allow students to hone and exhibit their talents inside and outside of their respective courses.

One of its student development programs is its long-running STI Talent Search which for School Year 2022-2023 has now returned to its grand physical format. Back from a brief pause during the pandemic, the event showcases the talents and fosters collaboration of its students nationwide.

Students from STI campuses in different parts of the country gathered in a whole-day celebration of talents, skills, and achievements that upholds STI’s thrust towards excellence on January 13, 2023, at the Star City and Aliw Theater in Pasay City, Metro Manila.  

Several competitions were held simultaneously at the Aliw Theater and Star City featuring the finest student musicians, dancers, heartthrobs, and darlings to compete in this year's Singing Idol (solo singing competition), Battle of the Bands (band competition), Hataw Sayaw (dance competition), and the much-awaited Search for Mr. and Ms. STI 2022.

The STI Talent Search is only one of the student programs lined-up for the school year as the institution prepares to welcome the upcoming Second Semester with more exciting and network-wide educational activities all geared towards holistic development.

Talent Search

Snaps from STI Singing Idol

Battle of the Bands

Hataw Sayaw

STI Balayan 4213 Extreme

STI Tagum Naistanera Dance Company

STI Caloocan Break The Rulez

STI Malolos Republika Uno

STI Ormoc Project Atmos

STI Calamba All Out

STI Negros Lil Giants

 STI San Jose Damara

Mr. and Ms. STI 2022

Mr. & Ms. STI - Photo credit: STI Official Facebook Page
Visit STI Official Facebook Page for more details and complete list of winners

Singing Idol Winners

STI Koronadal - Kathryn Muyco Dedase 1st Runner-up
Photo credit: STI Official Facebook Page

STI Tanauan - Gomez Lee Marcelino 2nd Runner-up
Photo credit: STI Official Facebook Page

 

STI Fairview - Piolo Hermida Valdez STI Singing Idol 2022 National Champion
Photo credit: STI Official Facebook Page

Battle of the Bands Winners

Notepad Band STI Balayan STI Battle of the Bands 2nd Runner-up
Photo credit: STI Official Facebook Page

Barikan Band STI Balagtas  STI Battle of the Bands 1st Runner-up
Photo credit: STI Official Facebook Page

The Alia Rebuild STI Lucena STI Battle of The Bands National Champion 2022

Photo credit: STI Official Facebook Page

All Out STI Calamba  STI Hataw Sayaw 2022 2nd runner-up

My thoughts/review about All Out: Energy Kung Energy! 

May Lifting Pang Ganap, Pak na Pak!

Project Atmos STI Ormoc STI Hataw Sayaw 2022 1st runner-up

My thoughts/review about Project Atmos: Anlinis!!!
Anlinis ng galaw, anlinis ng costume, at ang linis ng mga face! Its a yes for me. char!

Lil Giants  STI Negros STI Hataw Sayaw 2022 National Champion

My thoughts/review about Lil Giants: Honestly, this group is my second fave! charot on the side! Naitawid nila ang theme. Pasok na pasok sa 39ish Anniversary ang choice of songs. yes, lakas makabagets!  Neat din ang costume. Actually naenjoy ko ang performance nila talaga pero ayoko aminin at mahahalata ang age hahahaha :P

STIers get to enjoy the entire theme park for one whole day, plus, performances from celebrity guests were lined up too.

Oh, diba ang saya? I'm sure STIers had a fun-filled day talaga as they celebrate na din their 39th year anniversary! I know because I was there too! Thank You STI College for having us!

For almost 40 remarkable years of developing students’ potential through academic and extra-curricular activities, STI has always been innovative in providing our students with strong learning experiences to become well-rounded individuals, said Aisa Hipolito, STI Vice President for Academics.

Among the activities for the 2^nd Semester are Tagisan ng Talino and Tagisan ng Sining which include academic competitions like Think Quest (team quiz bee), CodeFest (mobile app development), Mix n’ Flair (flair bartending), Travelogue (tour guiding), Chef Xpress (cooking competition), Shutter’s Best (photography), and Director’s Cut (video making), among others.

Students and the public alike can look back at the best of the STI student development programs and what’s in store this second semester on www.sti.edu

Thanks for reading my blog and feel free to leave comments.
To get the latest update, follow me on my social media accounts.

• Friday, January 13, 2023
• Education

STI Talent Search 2022 Finale

Hayeeee everyone! I know, I know... that it's been a while since my last blog post. I've been extra busy with life happenings, and side biz but still, wishing and cheering that may we all have an Awesome Year ahead! Allow me to start this year's post with Bang! As STI's Talent Search Finals are on! 

STI Fosters Student Development Through Holistic Education

Shaping the youth goes beyond classroom learning as academic institutions now offer a wide array of extra-curricular activities to help build character and better prepare students for the real world. As one of the country’s biggest educational institutions, STI has also adopted this mindset as they apply a holistic education approach within its Enrollment to Employment (E2E) System.

With its dedication to produce well-balanced and highly talented graduates, STI has developed specialized extra-curricular programs that allow students to hone and exhibit their talents inside and outside of their respective courses.

One of its student development programs is its long-running STI Talent Search which for School Year 2022-2023 has now returned to its grand physical format. Back from a brief pause during the pandemic, the event showcases the talents and fosters collaboration of its students nationwide.

Students from STI campuses in different parts of the country gathered in a whole-day celebration of talents, skills, and achievements that upholds STI’s thrust towards excellence on January 13, 2023, at the Star City and Aliw Theater in Pasay City, Metro Manila.  

Several competitions were held simultaneously at the Aliw Theater and Star City featuring the finest student musicians, dancers, heartthrobs, and darlings to compete in this year's Singing Idol (solo singing competition), Battle of the Bands (band competition), Hataw Sayaw (dance competition), and the much-awaited Search for Mr. and Ms. STI 2022.

The STI Talent Search is only one of the student programs lined-up for the school year as the institution prepares to welcome the upcoming Second Semester with more exciting and network-wide educational activities all geared towards holistic development.

Talent Search

Snaps from STI Singing Idol

Battle of the Bands

Hataw Sayaw

STI Balayan 4213 Extreme

STI Tagum Naistanera Dance Company

STI Caloocan Break The Rulez

STI Malolos Republika Uno

STI Ormoc Project Atmos

STI Calamba All Out

STI Negros Lil Giants

 STI San Jose Damara

Mr. and Ms. STI 2022

Mr. & Ms. STI - Photo credit: STI Official Facebook Page
Visit STI Official Facebook Page for more details and complete list of winners

Singing Idol Winners

STI Koronadal - Kathryn Muyco Dedase 1st Runner-up
Photo credit: STI Official Facebook Page

STI Tanauan - Gomez Lee Marcelino 2nd Runner-up
Photo credit: STI Official Facebook Page

 

STI Fairview - Piolo Hermida Valdez STI Singing Idol 2022 National Champion
Photo credit: STI Official Facebook Page

Battle of the Bands Winners

Notepad Band STI Balayan STI Battle of the Bands 2nd Runner-up
Photo credit: STI Official Facebook Page

Barikan Band STI Balagtas  STI Battle of the Bands 1st Runner-up
Photo credit: STI Official Facebook Page

The Alia Rebuild STI Lucena STI Battle of The Bands National Champion 2022

Photo credit: STI Official Facebook Page

All Out STI Calamba  STI Hataw Sayaw 2022 2nd runner-up

My thoughts/review about All Out: Energy Kung Energy! 

May Lifting Pang Ganap, Pak na Pak!

Project Atmos STI Ormoc STI Hataw Sayaw 2022 1st runner-up

My thoughts/review about Project Atmos: Anlinis!!!
Anlinis ng galaw, anlinis ng costume, at ang linis ng mga face! Its a yes for me. char!

Lil Giants  STI Negros STI Hataw Sayaw 2022 National Champion

My thoughts/review about Lil Giants: Honestly, this group is my second fave! charot on the side! Naitawid nila ang theme. Pasok na pasok sa 39ish Anniversary ang choice of songs. yes, lakas makabagets!  Neat din ang costume. Actually naenjoy ko ang performance nila talaga pero ayoko aminin at mahahalata ang age hahahaha :P

STIers get to enjoy the entire theme park for one whole day, plus, performances from celebrity guests were lined up too.

Oh, diba ang saya? I'm sure STIers had a fun-filled day talaga as they celebrate na din their 39th year anniversary! I know because I was there too! Thank You STI College for having us!

For almost 40 remarkable years of developing students’ potential through academic and extra-curricular activities, STI has always been innovative in providing our students with strong learning experiences to become well-rounded individuals, said Aisa Hipolito, STI Vice President for Academics.

Among the activities for the 2^nd Semester are Tagisan ng Talino and Tagisan ng Sining which include academic competitions like Think Quest (team quiz bee), CodeFest (mobile app development), Mix n’ Flair (flair bartending), Travelogue (tour guiding), Chef Xpress (cooking competition), Shutter’s Best (photography), and Director’s Cut (video making), among others.

Students and the public alike can look back at the best of the STI student development programs and what’s in store this second semester on www.sti.edu

Thanks for reading my blog and feel free to leave comments.
To get the latest update, follow me on my social media accounts.

Read more »

Unlock your child's potential with Future Scholar

As poet and philosopher Rumi once eloquently said, “raise your words, not your voice. It is rain that grows flowers, not thunder.” Parenting is a challenging journey, and the truth is that nobody has everything figured out. One parenting style might suit others best, and some might favor other methods.

However, children respond better to a calm demeanor, so it’s best to avoid dealing with them with anger. Gentle parenting is a transformative style that can help you raise confident, independent, and, most importantly, happy children. This method involves empathy, respect, understanding, and setting healthy boundaries.

A Simple Guide to Gentle Parenting

How can you incorporate gentle parenting into your daily life? Here are helpful tips to create a healthy relationship with your kids:

1.    Comment on the action, not the person. When speaking to your child, try to separate the action from the person. Instead of saying, “you’re being mean to your brother,” rephrase it and instead say, “I don’t think your brother appreciates what you did. Let’s try something else and see how he responds.”

The former is focused on the child, while the second is focused on the action. Focusing on the action removes the finger pointing and blame, and emphasizes what he is doing wrong.

2.    Walk the talk. Children follow what you do, not what you say. If you want your children to become kind and respectful, you should model all kinds of kindness. You should not only teach them how to be kind to others but also to themselves.

One way to do this is by showing them how to do it. If you and your spouse are arguing, do it privately. Always be respectful to each other in your child’s presence. Exemplify kindness to yourself by taking care of your mind and body.

3. Reinforce positive action. Instead of saying no and making your child feel bad, try a different approach, set clear boundaries, and focus on the action that you are asking of your child.

One approach to try is by stressing the desired positive action, rather than asking them to stop the negative action. If your child is being rough to other children in the playground or at school, you can try saying, “be more gentle with the other kids,” instead of yelling “stop that!” Treating them with kindness will encourage them to pass it forward. 

4. Support their dreams. Gentle parenting involves a better understanding of your child’s hopes and aspirations. Show interest and nurture their interest and passion. Help them make their visions become reality by preparing for their future needs.

All parents, in their great love for their children, want to give them everything they need, and most especially help them fulfill their dreams. Unfortunately, supporting these dreams can be costly. But with AIA Philippines’ Future Scholar, any parent who wishes to make those aspirations happen can be within reach. Future Scholar is an insurance product that gives guaranteed cash payouts that can help fulfill your child’s ambitions. There’s no better way to show your love for your child than ensuring that you can provide for their dream, no matter what happens in life.

Aside from guaranteed savings, Future Scholar has an investment component so you can look out for your child financially even after they graduate from college. Moreover, you can choose to build your child’s savings funds in five years or until he reaches the age of 17.

In addition, Future Scholar gives you peace of mind. Whatever happens, your child will have money set aside for his future needs. Aside from that, your child or your chosen beneficiary can also be entitled to an additional lump-sum cash benefit should anything untoward happen to you.

“We know that the pandemic and the volatile economy has made everyone insecure about their savings. As a parent myself, I understand every parent’s desire to ensure that there are guaranteed benefits intended for their child’s future,” said Tennyson Paras, AIA Philippines’ Head of Products. “And this is what we had in mind when our Products Team designed AIA Future Scholar. We wanted to make sure that no matter what happens, a healthier, longer and better life awaits our children.”

Click here if you want to know more about Future Scholar and how it can help you support your child in fulfilling his dreams.

To get the latest update, follow me on my social media accounts.

• Thursday, December 08, 2022

A Simple Guide to Gentle Parenting

Unlock your child's potential with Future Scholar

As poet and philosopher Rumi once eloquently said, “raise your words, not your voice. It is rain that grows flowers, not thunder.” Parenting is a challenging journey, and the truth is that nobody has everything figured out. One parenting style might suit others best, and some might favor other methods.

However, children respond better to a calm demeanor, so it’s best to avoid dealing with them with anger. Gentle parenting is a transformative style that can help you raise confident, independent, and, most importantly, happy children. This method involves empathy, respect, understanding, and setting healthy boundaries.

A Simple Guide to Gentle Parenting

How can you incorporate gentle parenting into your daily life? Here are helpful tips to create a healthy relationship with your kids:

1.    Comment on the action, not the person. When speaking to your child, try to separate the action from the person. Instead of saying, “you’re being mean to your brother,” rephrase it and instead say, “I don’t think your brother appreciates what you did. Let’s try something else and see how he responds.”

The former is focused on the child, while the second is focused on the action. Focusing on the action removes the finger pointing and blame, and emphasizes what he is doing wrong.

2.    Walk the talk. Children follow what you do, not what you say. If you want your children to become kind and respectful, you should model all kinds of kindness. You should not only teach them how to be kind to others but also to themselves.

One way to do this is by showing them how to do it. If you and your spouse are arguing, do it privately. Always be respectful to each other in your child’s presence. Exemplify kindness to yourself by taking care of your mind and body.

3. Reinforce positive action. Instead of saying no and making your child feel bad, try a different approach, set clear boundaries, and focus on the action that you are asking of your child.

One approach to try is by stressing the desired positive action, rather than asking them to stop the negative action. If your child is being rough to other children in the playground or at school, you can try saying, “be more gentle with the other kids,” instead of yelling “stop that!” Treating them with kindness will encourage them to pass it forward. 

4. Support their dreams. Gentle parenting involves a better understanding of your child’s hopes and aspirations. Show interest and nurture their interest and passion. Help them make their visions become reality by preparing for their future needs.

All parents, in their great love for their children, want to give them everything they need, and most especially help them fulfill their dreams. Unfortunately, supporting these dreams can be costly. But with AIA Philippines’ Future Scholar, any parent who wishes to make those aspirations happen can be within reach. Future Scholar is an insurance product that gives guaranteed cash payouts that can help fulfill your child’s ambitions. There’s no better way to show your love for your child than ensuring that you can provide for their dream, no matter what happens in life.

Aside from guaranteed savings, Future Scholar has an investment component so you can look out for your child financially even after they graduate from college. Moreover, you can choose to build your child’s savings funds in five years or until he reaches the age of 17.

In addition, Future Scholar gives you peace of mind. Whatever happens, your child will have money set aside for his future needs. Aside from that, your child or your chosen beneficiary can also be entitled to an additional lump-sum cash benefit should anything untoward happen to you.

“We know that the pandemic and the volatile economy has made everyone insecure about their savings. As a parent myself, I understand every parent’s desire to ensure that there are guaranteed benefits intended for their child’s future,” said Tennyson Paras, AIA Philippines’ Head of Products. “And this is what we had in mind when our Products Team designed AIA Future Scholar. We wanted to make sure that no matter what happens, a healthier, longer and better life awaits our children.”

Click here if you want to know more about Future Scholar and how it can help you support your child in fulfilling his dreams.

To get the latest update, follow me on my social media accounts.

Read more »

How to Craft an Effective Video Marketing Strategy for Social Media

 

If you’re here, it’s definitely because you recognize the importance of video marketing in today's marketing industry. Brands can no longer get by using written content and images alone—nowadays, that’s uninteresting and unengaging for consumers who are inundated with live streaming, augmented reality, reels, stories, and more.

Video marketing is expected to become more essential and relevant than ever in the coming years as people more people opt to watch rather than read content. A recent study found that 92.1% of the global population consumes digital video content weekly. Meanwhile, mobile video consumption has increased to 100% Year-on-Year.

As a marketer, a business, or a social media management agency in the Philippines that plans to leverage social media for promotion, this is something that you need to take note of—and be part of ASAP.

The Benefits of Video Marketing for Social Media

Still not convinced? Check out these five benefits of using video in your social media marketing:

1. Increased engagement
2. More diverse content
3. More opportunities for virality
4. Greater reach
5. Enhanced credibility

Let’s take a more in-depth look at each of these benefits.

1. Increased engagement. One of the main goals of social media marketing is to increase engagement with your content. Video is one of the most engaging types of content available, so it makes sense to incorporate it into your strategy.

In fact, video is so effective that it’s been known to increase engagement by up to 80%. That’s a huge increase that can help you reach your social media goals.

2. More diverse content. If you’re only posting text or images, you’re missing out on the chance to reach more followers with different types of content. Video can help you diversify your content and reach new people.

3. More opportunities for virality. Viral videos are a goldmine for social media marketers. When a video goes viral, it can quickly increase your reach and engagement.

Interestingly, video is more likely to go viral than other types of content. Social videos generate 1200% more shares than text and images combined.

4. Greater reach. Not only is video more likely to go viral, but it’s also more likely to be seen by a wider audience. That’s because social media users are more likely to watch a video than read a post or view an image.

Facebook videos are watched by over 100 million people every day. So if you’re looking to reach a large audience, video is the way to go.

5. Enhanced credibility. When you use video in your social media marketing, you can enhance your brand’s credibility. That’s because videos give you the chance to show off your expertise and build trust with your audience.

For example, if you’re a personal trainer, you could post videos of workout tips. Or if you’re a chef, you could share cooking tutorials. These types of videos will help you establish yourself as an authority in your industry.

As you can see, there are many benefits of using video in your social media marketing. So if you’re not already incorporating video into your strategy, now is the time to start.

Fortunately, it's not too late. You can start now and reap the benefits! Simply follow our guide to learn the ins and outs of video marketing, including how to decide which type of video you need and how to distribute it. Discover everything you need by browsing below!

7 Steps to Creating a Successful Video Marketing Strategy for Social Media

Step 1: Know Your Objectives. Before you start creating videos, it's important to know what you want to achieve with your social media video strategy.

Are you looking to generate more leads? Drive more traffic to your website? Increase brand awareness

Once you know your objectives, you can create videos that are laser-focused on achieving those goals.

Step 2: Identify Your Target Audience. Who are you making these videos for? It's important to keep your target audience in mind when creating social media videos.

Think about their age, gender, location, interests, and pain points. The more you know about your target audience, the better you can target your videos to them.

Step 3: Decide What Type of Videos to Create. There are endless possibilities when it comes to the types of videos you can create. But not all videos are created equal.

Some videos perform better on certain social media platforms than others. And some types of videos are better suited to achieving certain objectives.

To get started, here are a few ideas for videos you can create:

• Product videos
• Tutorial videos
• Customer testimonial videos
• Brand story videos
• Expert tip videos
• Q&A videos

Step 4: Create a Video Production Plan. Once you know what types of videos you're going to create, it's time to start planning your video production.

Creating a video production plan will help you stay organized and on track. Plus, it will save you time and money in the long run.

Your production plan should include:

• A shooting schedule
• A list of locations
• A cast and crew list
• A budget
• A timeline

Step 5: Invest in High-Quality Video Equipment. If you want your videos to look professional, you need to invest in high-quality video equipment.

While you don't need to break the bank, it's important to get a good camera, microphone, and lighting setup.

Step 6: Shoot and Edit Your Videos. Once you have all your equipment, it's time to start shooting your videos.

If you're not confident in your editing skills, there are plenty of great video editing software programs out there that can help you put together a professional-looking video.

Step 7: Promote Your Videos. Just because you've created a great video doesn't mean people will see it. You need to promote your videos if you want them to be successful.

There are several ways to promote your videos, including:

• Posting them on your social media channels
• Embedding them on your website or blog
• Sending them to your email list
• Paid advertising

Step 8: Analyze Your Results. After you've promoted your videos, it's important to analyze your results so you can see what's working and what's not.

Most social media platforms have built-in analytics that you can use to track your video views, engagement, and reach.

You can also use Google Analytics to track how many people are watching your videos and where they're coming from.

Once you have your data, take a look at your goals and see if you've achieved them. If not, don't be discouraged. Just take what you've learned and try again.

Creating a social media video marketing strategy doesn't have to be complicated. By following these steps, you can create videos that help you achieve your marketing goals.

To get the latest update, follow me on my social media accounts.

• Thursday, November 24, 2022

How to Craft an Effective Video Marketing Strategy for Social Media

How to Craft an Effective Video Marketing Strategy for Social Media

 

If you’re here, it’s definitely because you recognize the importance of video marketing in today's marketing industry. Brands can no longer get by using written content and images alone—nowadays, that’s uninteresting and unengaging for consumers who are inundated with live streaming, augmented reality, reels, stories, and more.

Video marketing is expected to become more essential and relevant than ever in the coming years as people more people opt to watch rather than read content. A recent study found that 92.1% of the global population consumes digital video content weekly. Meanwhile, mobile video consumption has increased to 100% Year-on-Year.

As a marketer, a business, or a social media management agency in the Philippines that plans to leverage social media for promotion, this is something that you need to take note of—and be part of ASAP.

The Benefits of Video Marketing for Social Media

Still not convinced? Check out these five benefits of using video in your social media marketing:

1. Increased engagement
2. More diverse content
3. More opportunities for virality
4. Greater reach
5. Enhanced credibility

Let’s take a more in-depth look at each of these benefits.

1. Increased engagement. One of the main goals of social media marketing is to increase engagement with your content. Video is one of the most engaging types of content available, so it makes sense to incorporate it into your strategy.

In fact, video is so effective that it’s been known to increase engagement by up to 80%. That’s a huge increase that can help you reach your social media goals.

2. More diverse content. If you’re only posting text or images, you’re missing out on the chance to reach more followers with different types of content. Video can help you diversify your content and reach new people.

3. More opportunities for virality. Viral videos are a goldmine for social media marketers. When a video goes viral, it can quickly increase your reach and engagement.

Interestingly, video is more likely to go viral than other types of content. Social videos generate 1200% more shares than text and images combined.

4. Greater reach. Not only is video more likely to go viral, but it’s also more likely to be seen by a wider audience. That’s because social media users are more likely to watch a video than read a post or view an image.

Facebook videos are watched by over 100 million people every day. So if you’re looking to reach a large audience, video is the way to go.

5. Enhanced credibility. When you use video in your social media marketing, you can enhance your brand’s credibility. That’s because videos give you the chance to show off your expertise and build trust with your audience.

For example, if you’re a personal trainer, you could post videos of workout tips. Or if you’re a chef, you could share cooking tutorials. These types of videos will help you establish yourself as an authority in your industry.

As you can see, there are many benefits of using video in your social media marketing. So if you’re not already incorporating video into your strategy, now is the time to start.

Fortunately, it's not too late. You can start now and reap the benefits! Simply follow our guide to learn the ins and outs of video marketing, including how to decide which type of video you need and how to distribute it. Discover everything you need by browsing below!

7 Steps to Creating a Successful Video Marketing Strategy for Social Media

Step 1: Know Your Objectives. Before you start creating videos, it's important to know what you want to achieve with your social media video strategy.

Are you looking to generate more leads? Drive more traffic to your website? Increase brand awareness

Once you know your objectives, you can create videos that are laser-focused on achieving those goals.

Step 2: Identify Your Target Audience. Who are you making these videos for? It's important to keep your target audience in mind when creating social media videos.

Think about their age, gender, location, interests, and pain points. The more you know about your target audience, the better you can target your videos to them.

Step 3: Decide What Type of Videos to Create. There are endless possibilities when it comes to the types of videos you can create. But not all videos are created equal.

Some videos perform better on certain social media platforms than others. And some types of videos are better suited to achieving certain objectives.

To get started, here are a few ideas for videos you can create:

• Product videos
• Tutorial videos
• Customer testimonial videos
• Brand story videos
• Expert tip videos
• Q&A videos

Step 4: Create a Video Production Plan. Once you know what types of videos you're going to create, it's time to start planning your video production.

Creating a video production plan will help you stay organized and on track. Plus, it will save you time and money in the long run.

Your production plan should include:

• A shooting schedule
• A list of locations
• A cast and crew list
• A budget
• A timeline

Step 5: Invest in High-Quality Video Equipment. If you want your videos to look professional, you need to invest in high-quality video equipment.

While you don't need to break the bank, it's important to get a good camera, microphone, and lighting setup.

Step 6: Shoot and Edit Your Videos. Once you have all your equipment, it's time to start shooting your videos.

If you're not confident in your editing skills, there are plenty of great video editing software programs out there that can help you put together a professional-looking video.

Step 7: Promote Your Videos. Just because you've created a great video doesn't mean people will see it. You need to promote your videos if you want them to be successful.

There are several ways to promote your videos, including:

• Posting them on your social media channels
• Embedding them on your website or blog
• Sending them to your email list
• Paid advertising

Step 8: Analyze Your Results. After you've promoted your videos, it's important to analyze your results so you can see what's working and what's not.

Most social media platforms have built-in analytics that you can use to track your video views, engagement, and reach.

You can also use Google Analytics to track how many people are watching your videos and where they're coming from.

Once you have your data, take a look at your goals and see if you've achieved them. If not, don't be discouraged. Just take what you've learned and try again.

Creating a social media video marketing strategy doesn't have to be complicated. By following these steps, you can create videos that help you achieve your marketing goals.

To get the latest update, follow me on my social media accounts.

Read more »

Mapúa and Cambridge Centre for Alternative Finance joint program poised to advance fintech industry 

 

Mapúa University has led the charge in elevating the country’s financial technology (fintech) segment with its new Fintech and Regulatory Innovation (FTRI) program, with content powered by the Cambridge Centre for Alternative Finance (CCAF) of the University of Cambridge Judge Business School, and in partnership with Fintech Alliance.Ph (FTAP).

Mapúa’s FTRI program is the first off-campus Cambridge Fintech and Regulatory Innovation in the ASEAN region that has localized content tailored to the Philippine setting.

 

 

The online tutor-led program, which runs for nine weeks, will enable senior policymakers, central bank regulators, security agencies, and finance officers to formulate evidence-based regulatory, supervisory, and policy responses that can manage the growth and utilization of fintech.

Given the breadth and widespread acceptance of fintech systems in the local and international market, we, at Mapúa, believe that the program we are offering can help senior policymakers, administrative officials, and key leaders more effectively direct and oversee the fintech sector, said Dr. Reynaldo B. Vea, president, and chief executive officer of Mapúa University. 

We hope that through Mapúa’s Fintech and Regulatory Innovation (FTRI) program, which is powered by CCAF of the University of Cambridge Judge Business School, and in partnership with FTAP, we can help enable the administration and business leaders to create standardized measures, and appropriate safety nets that will safeguard the economy, enterprises, and consumers as fintech continues to evolve and grow, 

Unlike other programs that only teach fintech fundamentals, the university’s FTRI certificate course tackles hard-hitting regulation concerns such as regulatory responses, innovation offices, regulatory and supervisory technologies, regulatory reforms, and international cooperation.

It will also cover essential topics such as fintech innovation, digital assets, digital lending and capital raising, regulatory technologies (Regtech), insurance technologies (Insurtech), and a capstone project. 

The idea for this course is an outcome of conversations we’ve had with regulators over the past few years about a dilemma we felt they were increasingly struggling to resolve. They recognize that technological innovations can introduce new risks within the financial system. A fundamental challenge in resolving this dilemma is a growing knowledge gap between technological innovators and regulators about the technologies and business models introduced by fintech, said Prof. Robert Wardrop, Director & Co-founder of CCAF.

This program is unique because we bring together industry practitioners, regulators, and policymakers, as well as academics in the field. We will explore and gather perspectives from different countries in relation to fintech market development enabling participants to find the answers to challenges they face in their jurisdiction, he added.

Pre-register for the FTRI Program here

The fully online program will have a one-hour synchronous class once a week and asynchronous lessons for the rest of the week. It will commence in April 2023 and conclude with capstone project presentations by June 2023. At the end of the program, successful graduates will receive a certificate from Mapúa University, bearing the names of CCAF and FTAP. Aside from the application form, interested participants should submit an endorsement letter from their employers. For inquiries on the FTRI program, please email ftriprogram@mapua.edu.ph. 

Mapúa University is the leading technological and engineering university in the Philippines. It is among the four Philippine universities listed in the Times Higher Education (THE) World University Rankings (WUR) 2023.

Thanks for reading my blog and feel free to leave comments.
To get the latest update, follow me on my social media accounts.

• Thursday, November 24, 2022
• Education

Mapúa and Cambridge Centre for Alternative Finance joint program poised to advance fintech industry

Mapúa and Cambridge Centre for Alternative Finance joint program poised to advance fintech industry 

 

Mapúa University has led the charge in elevating the country’s financial technology (fintech) segment with its new Fintech and Regulatory Innovation (FTRI) program, with content powered by the Cambridge Centre for Alternative Finance (CCAF) of the University of Cambridge Judge Business School, and in partnership with Fintech Alliance.Ph (FTAP).

Mapúa’s FTRI program is the first off-campus Cambridge Fintech and Regulatory Innovation in the ASEAN region that has localized content tailored to the Philippine setting.

 

 

The online tutor-led program, which runs for nine weeks, will enable senior policymakers, central bank regulators, security agencies, and finance officers to formulate evidence-based regulatory, supervisory, and policy responses that can manage the growth and utilization of fintech.

Given the breadth and widespread acceptance of fintech systems in the local and international market, we, at Mapúa, believe that the program we are offering can help senior policymakers, administrative officials, and key leaders more effectively direct and oversee the fintech sector, said Dr. Reynaldo B. Vea, president, and chief executive officer of Mapúa University. 

We hope that through Mapúa’s Fintech and Regulatory Innovation (FTRI) program, which is powered by CCAF of the University of Cambridge Judge Business School, and in partnership with FTAP, we can help enable the administration and business leaders to create standardized measures, and appropriate safety nets that will safeguard the economy, enterprises, and consumers as fintech continues to evolve and grow, 

Unlike other programs that only teach fintech fundamentals, the university’s FTRI certificate course tackles hard-hitting regulation concerns such as regulatory responses, innovation offices, regulatory and supervisory technologies, regulatory reforms, and international cooperation.

It will also cover essential topics such as fintech innovation, digital assets, digital lending and capital raising, regulatory technologies (Regtech), insurance technologies (Insurtech), and a capstone project. 

The idea for this course is an outcome of conversations we’ve had with regulators over the past few years about a dilemma we felt they were increasingly struggling to resolve. They recognize that technological innovations can introduce new risks within the financial system. A fundamental challenge in resolving this dilemma is a growing knowledge gap between technological innovators and regulators about the technologies and business models introduced by fintech, said Prof. Robert Wardrop, Director & Co-founder of CCAF.

This program is unique because we bring together industry practitioners, regulators, and policymakers, as well as academics in the field. We will explore and gather perspectives from different countries in relation to fintech market development enabling participants to find the answers to challenges they face in their jurisdiction, he added.

Pre-register for the FTRI Program here

The fully online program will have a one-hour synchronous class once a week and asynchronous lessons for the rest of the week. It will commence in April 2023 and conclude with capstone project presentations by June 2023. At the end of the program, successful graduates will receive a certificate from Mapúa University, bearing the names of CCAF and FTAP. Aside from the application form, interested participants should submit an endorsement letter from their employers. For inquiries on the FTRI program, please email ftriprogram@mapua.edu.ph. 

Mapúa University is the leading technological and engineering university in the Philippines. It is among the four Philippine universities listed in the Times Higher Education (THE) World University Rankings (WUR) 2023.

Thanks for reading my blog and feel free to leave comments.
To get the latest update, follow me on my social media accounts.

Read more »