How to Craft an Effective Video Marketing Strategy for Social Media

 

If you’re here, it’s definitely because you recognize the importance of video marketing in today's marketing industry. Brands can no longer get by using written content and images alone—nowadays, that’s uninteresting and unengaging for consumers who are inundated with live streaming, augmented reality, reels, stories, and more.

Video marketing is expected to become more essential and relevant than ever in the coming years as people more people opt to watch rather than read content. A recent study found that 92.1% of the global population consumes digital video content weekly. Meanwhile, mobile video consumption has increased to 100% Year-on-Year.

As a marketer, a business, or a social media management agency in the Philippines that plans to leverage social media for promotion, this is something that you need to take note of—and be part of ASAP.

The Benefits of Video Marketing for Social Media

Still not convinced? Check out these five benefits of using video in your social media marketing:

1. Increased engagement
2. More diverse content
3. More opportunities for virality
4. Greater reach
5. Enhanced credibility

Let’s take a more in-depth look at each of these benefits.

1. Increased engagement. One of the main goals of social media marketing is to increase engagement with your content. Video is one of the most engaging types of content available, so it makes sense to incorporate it into your strategy.

In fact, video is so effective that it’s been known to increase engagement by up to 80%. That’s a huge increase that can help you reach your social media goals.

2. More diverse content. If you’re only posting text or images, you’re missing out on the chance to reach more followers with different types of content. Video can help you diversify your content and reach new people.

3. More opportunities for virality. Viral videos are a goldmine for social media marketers. When a video goes viral, it can quickly increase your reach and engagement.

Interestingly, video is more likely to go viral than other types of content. Social videos generate 1200% more shares than text and images combined.

4. Greater reach. Not only is video more likely to go viral, but it’s also more likely to be seen by a wider audience. That’s because social media users are more likely to watch a video than read a post or view an image.

Facebook videos are watched by over 100 million people every day. So if you’re looking to reach a large audience, video is the way to go.

5. Enhanced credibility. When you use video in your social media marketing, you can enhance your brand’s credibility. That’s because videos give you the chance to show off your expertise and build trust with your audience.

For example, if you’re a personal trainer, you could post videos of workout tips. Or if you’re a chef, you could share cooking tutorials. These types of videos will help you establish yourself as an authority in your industry.

As you can see, there are many benefits of using video in your social media marketing. So if you’re not already incorporating video into your strategy, now is the time to start.

Fortunately, it's not too late. You can start now and reap the benefits! Simply follow our guide to learn the ins and outs of video marketing, including how to decide which type of video you need and how to distribute it. Discover everything you need by browsing below!

7 Steps to Creating a Successful Video Marketing Strategy for Social Media

Step 1: Know Your Objectives. Before you start creating videos, it's important to know what you want to achieve with your social media video strategy.

Are you looking to generate more leads? Drive more traffic to your website? Increase brand awareness

Once you know your objectives, you can create videos that are laser-focused on achieving those goals.

Step 2: Identify Your Target Audience. Who are you making these videos for? It's important to keep your target audience in mind when creating social media videos.

Think about their age, gender, location, interests, and pain points. The more you know about your target audience, the better you can target your videos to them.

Step 3: Decide What Type of Videos to Create. There are endless possibilities when it comes to the types of videos you can create. But not all videos are created equal.

Some videos perform better on certain social media platforms than others. And some types of videos are better suited to achieving certain objectives.

To get started, here are a few ideas for videos you can create:

• Product videos
• Tutorial videos
• Customer testimonial videos
• Brand story videos
• Expert tip videos
• Q&A videos

Step 4: Create a Video Production Plan. Once you know what types of videos you're going to create, it's time to start planning your video production.

Creating a video production plan will help you stay organized and on track. Plus, it will save you time and money in the long run.

Your production plan should include:

• A shooting schedule
• A list of locations
• A cast and crew list
• A budget
• A timeline

Step 5: Invest in High-Quality Video Equipment. If you want your videos to look professional, you need to invest in high-quality video equipment.

While you don't need to break the bank, it's important to get a good camera, microphone, and lighting setup.

Step 6: Shoot and Edit Your Videos. Once you have all your equipment, it's time to start shooting your videos.

If you're not confident in your editing skills, there are plenty of great video editing software programs out there that can help you put together a professional-looking video.

Step 7: Promote Your Videos. Just because you've created a great video doesn't mean people will see it. You need to promote your videos if you want them to be successful.

There are several ways to promote your videos, including:

• Posting them on your social media channels
• Embedding them on your website or blog
• Sending them to your email list
• Paid advertising

Step 8: Analyze Your Results. After you've promoted your videos, it's important to analyze your results so you can see what's working and what's not.

Most social media platforms have built-in analytics that you can use to track your video views, engagement, and reach.

You can also use Google Analytics to track how many people are watching your videos and where they're coming from.

Once you have your data, take a look at your goals and see if you've achieved them. If not, don't be discouraged. Just take what you've learned and try again.

Creating a social media video marketing strategy doesn't have to be complicated. By following these steps, you can create videos that help you achieve your marketing goals.

To get the latest update, follow me on my social media accounts.

• Thursday, November 24, 2022

How to Craft an Effective Video Marketing Strategy for Social Media

How to Craft an Effective Video Marketing Strategy for Social Media

 

If you’re here, it’s definitely because you recognize the importance of video marketing in today's marketing industry. Brands can no longer get by using written content and images alone—nowadays, that’s uninteresting and unengaging for consumers who are inundated with live streaming, augmented reality, reels, stories, and more.

Video marketing is expected to become more essential and relevant than ever in the coming years as people more people opt to watch rather than read content. A recent study found that 92.1% of the global population consumes digital video content weekly. Meanwhile, mobile video consumption has increased to 100% Year-on-Year.

As a marketer, a business, or a social media management agency in the Philippines that plans to leverage social media for promotion, this is something that you need to take note of—and be part of ASAP.

The Benefits of Video Marketing for Social Media

Still not convinced? Check out these five benefits of using video in your social media marketing:

1. Increased engagement
2. More diverse content
3. More opportunities for virality
4. Greater reach
5. Enhanced credibility

Let’s take a more in-depth look at each of these benefits.

1. Increased engagement. One of the main goals of social media marketing is to increase engagement with your content. Video is one of the most engaging types of content available, so it makes sense to incorporate it into your strategy.

In fact, video is so effective that it’s been known to increase engagement by up to 80%. That’s a huge increase that can help you reach your social media goals.

2. More diverse content. If you’re only posting text or images, you’re missing out on the chance to reach more followers with different types of content. Video can help you diversify your content and reach new people.

3. More opportunities for virality. Viral videos are a goldmine for social media marketers. When a video goes viral, it can quickly increase your reach and engagement.

Interestingly, video is more likely to go viral than other types of content. Social videos generate 1200% more shares than text and images combined.

4. Greater reach. Not only is video more likely to go viral, but it’s also more likely to be seen by a wider audience. That’s because social media users are more likely to watch a video than read a post or view an image.

Facebook videos are watched by over 100 million people every day. So if you’re looking to reach a large audience, video is the way to go.

5. Enhanced credibility. When you use video in your social media marketing, you can enhance your brand’s credibility. That’s because videos give you the chance to show off your expertise and build trust with your audience.

For example, if you’re a personal trainer, you could post videos of workout tips. Or if you’re a chef, you could share cooking tutorials. These types of videos will help you establish yourself as an authority in your industry.

As you can see, there are many benefits of using video in your social media marketing. So if you’re not already incorporating video into your strategy, now is the time to start.

Fortunately, it's not too late. You can start now and reap the benefits! Simply follow our guide to learn the ins and outs of video marketing, including how to decide which type of video you need and how to distribute it. Discover everything you need by browsing below!

7 Steps to Creating a Successful Video Marketing Strategy for Social Media

Step 1: Know Your Objectives. Before you start creating videos, it's important to know what you want to achieve with your social media video strategy.

Are you looking to generate more leads? Drive more traffic to your website? Increase brand awareness

Once you know your objectives, you can create videos that are laser-focused on achieving those goals.

Step 2: Identify Your Target Audience. Who are you making these videos for? It's important to keep your target audience in mind when creating social media videos.

Think about their age, gender, location, interests, and pain points. The more you know about your target audience, the better you can target your videos to them.

Step 3: Decide What Type of Videos to Create. There are endless possibilities when it comes to the types of videos you can create. But not all videos are created equal.

Some videos perform better on certain social media platforms than others. And some types of videos are better suited to achieving certain objectives.

To get started, here are a few ideas for videos you can create:

• Product videos
• Tutorial videos
• Customer testimonial videos
• Brand story videos
• Expert tip videos
• Q&A videos

Step 4: Create a Video Production Plan. Once you know what types of videos you're going to create, it's time to start planning your video production.

Creating a video production plan will help you stay organized and on track. Plus, it will save you time and money in the long run.

Your production plan should include:

• A shooting schedule
• A list of locations
• A cast and crew list
• A budget
• A timeline

Step 5: Invest in High-Quality Video Equipment. If you want your videos to look professional, you need to invest in high-quality video equipment.

While you don't need to break the bank, it's important to get a good camera, microphone, and lighting setup.

Step 6: Shoot and Edit Your Videos. Once you have all your equipment, it's time to start shooting your videos.

If you're not confident in your editing skills, there are plenty of great video editing software programs out there that can help you put together a professional-looking video.

Step 7: Promote Your Videos. Just because you've created a great video doesn't mean people will see it. You need to promote your videos if you want them to be successful.

There are several ways to promote your videos, including:

• Posting them on your social media channels
• Embedding them on your website or blog
• Sending them to your email list
• Paid advertising

Step 8: Analyze Your Results. After you've promoted your videos, it's important to analyze your results so you can see what's working and what's not.

Most social media platforms have built-in analytics that you can use to track your video views, engagement, and reach.

You can also use Google Analytics to track how many people are watching your videos and where they're coming from.

Once you have your data, take a look at your goals and see if you've achieved them. If not, don't be discouraged. Just take what you've learned and try again.

Creating a social media video marketing strategy doesn't have to be complicated. By following these steps, you can create videos that help you achieve your marketing goals.

To get the latest update, follow me on my social media accounts.

Read more »

Mapúa and Cambridge Centre for Alternative Finance joint program poised to advance fintech industry 

 

Mapúa University has led the charge in elevating the country’s financial technology (fintech) segment with its new Fintech and Regulatory Innovation (FTRI) program, with content powered by the Cambridge Centre for Alternative Finance (CCAF) of the University of Cambridge Judge Business School, and in partnership with Fintech Alliance.Ph (FTAP).

Mapúa’s FTRI program is the first off-campus Cambridge Fintech and Regulatory Innovation in the ASEAN region that has localized content tailored to the Philippine setting.

 

 

The online tutor-led program, which runs for nine weeks, will enable senior policymakers, central bank regulators, security agencies, and finance officers to formulate evidence-based regulatory, supervisory, and policy responses that can manage the growth and utilization of fintech.

Given the breadth and widespread acceptance of fintech systems in the local and international market, we, at Mapúa, believe that the program we are offering can help senior policymakers, administrative officials, and key leaders more effectively direct and oversee the fintech sector, said Dr. Reynaldo B. Vea, president, and chief executive officer of Mapúa University. 

We hope that through Mapúa’s Fintech and Regulatory Innovation (FTRI) program, which is powered by CCAF of the University of Cambridge Judge Business School, and in partnership with FTAP, we can help enable the administration and business leaders to create standardized measures, and appropriate safety nets that will safeguard the economy, enterprises, and consumers as fintech continues to evolve and grow, 

Unlike other programs that only teach fintech fundamentals, the university’s FTRI certificate course tackles hard-hitting regulation concerns such as regulatory responses, innovation offices, regulatory and supervisory technologies, regulatory reforms, and international cooperation.

It will also cover essential topics such as fintech innovation, digital assets, digital lending and capital raising, regulatory technologies (Regtech), insurance technologies (Insurtech), and a capstone project. 

The idea for this course is an outcome of conversations we’ve had with regulators over the past few years about a dilemma we felt they were increasingly struggling to resolve. They recognize that technological innovations can introduce new risks within the financial system. A fundamental challenge in resolving this dilemma is a growing knowledge gap between technological innovators and regulators about the technologies and business models introduced by fintech, said Prof. Robert Wardrop, Director & Co-founder of CCAF.

This program is unique because we bring together industry practitioners, regulators, and policymakers, as well as academics in the field. We will explore and gather perspectives from different countries in relation to fintech market development enabling participants to find the answers to challenges they face in their jurisdiction, he added.

Pre-register for the FTRI Program here

The fully online program will have a one-hour synchronous class once a week and asynchronous lessons for the rest of the week. It will commence in April 2023 and conclude with capstone project presentations by June 2023. At the end of the program, successful graduates will receive a certificate from Mapúa University, bearing the names of CCAF and FTAP. Aside from the application form, interested participants should submit an endorsement letter from their employers. For inquiries on the FTRI program, please email ftriprogram@mapua.edu.ph. 

Mapúa University is the leading technological and engineering university in the Philippines. It is among the four Philippine universities listed in the Times Higher Education (THE) World University Rankings (WUR) 2023.

Thanks for reading my blog and feel free to leave comments.
To get the latest update, follow me on my social media accounts.

• Thursday, November 24, 2022
• Education

Mapúa and Cambridge Centre for Alternative Finance joint program poised to advance fintech industry

Mapúa and Cambridge Centre for Alternative Finance joint program poised to advance fintech industry 

 

Mapúa University has led the charge in elevating the country’s financial technology (fintech) segment with its new Fintech and Regulatory Innovation (FTRI) program, with content powered by the Cambridge Centre for Alternative Finance (CCAF) of the University of Cambridge Judge Business School, and in partnership with Fintech Alliance.Ph (FTAP).

Mapúa’s FTRI program is the first off-campus Cambridge Fintech and Regulatory Innovation in the ASEAN region that has localized content tailored to the Philippine setting.

 

 

The online tutor-led program, which runs for nine weeks, will enable senior policymakers, central bank regulators, security agencies, and finance officers to formulate evidence-based regulatory, supervisory, and policy responses that can manage the growth and utilization of fintech.

Given the breadth and widespread acceptance of fintech systems in the local and international market, we, at Mapúa, believe that the program we are offering can help senior policymakers, administrative officials, and key leaders more effectively direct and oversee the fintech sector, said Dr. Reynaldo B. Vea, president, and chief executive officer of Mapúa University. 

We hope that through Mapúa’s Fintech and Regulatory Innovation (FTRI) program, which is powered by CCAF of the University of Cambridge Judge Business School, and in partnership with FTAP, we can help enable the administration and business leaders to create standardized measures, and appropriate safety nets that will safeguard the economy, enterprises, and consumers as fintech continues to evolve and grow, 

Unlike other programs that only teach fintech fundamentals, the university’s FTRI certificate course tackles hard-hitting regulation concerns such as regulatory responses, innovation offices, regulatory and supervisory technologies, regulatory reforms, and international cooperation.

It will also cover essential topics such as fintech innovation, digital assets, digital lending and capital raising, regulatory technologies (Regtech), insurance technologies (Insurtech), and a capstone project. 

The idea for this course is an outcome of conversations we’ve had with regulators over the past few years about a dilemma we felt they were increasingly struggling to resolve. They recognize that technological innovations can introduce new risks within the financial system. A fundamental challenge in resolving this dilemma is a growing knowledge gap between technological innovators and regulators about the technologies and business models introduced by fintech, said Prof. Robert Wardrop, Director & Co-founder of CCAF.

This program is unique because we bring together industry practitioners, regulators, and policymakers, as well as academics in the field. We will explore and gather perspectives from different countries in relation to fintech market development enabling participants to find the answers to challenges they face in their jurisdiction, he added.

Pre-register for the FTRI Program here

The fully online program will have a one-hour synchronous class once a week and asynchronous lessons for the rest of the week. It will commence in April 2023 and conclude with capstone project presentations by June 2023. At the end of the program, successful graduates will receive a certificate from Mapúa University, bearing the names of CCAF and FTAP. Aside from the application form, interested participants should submit an endorsement letter from their employers. For inquiries on the FTRI program, please email ftriprogram@mapua.edu.ph. 

Mapúa University is the leading technological and engineering university in the Philippines. It is among the four Philippine universities listed in the Times Higher Education (THE) World University Rankings (WUR) 2023.

Thanks for reading my blog and feel free to leave comments.
To get the latest update, follow me on my social media accounts.

Read more »

Chef Gino X Kuya J

A Fine Dining Experience That Won’t Break The Bank

 

It used to be that when we hear “fine dining”, a lot of us find it automatically intimidating and expensive. Lately, the triumphant revival of our local cuisine has led to an outpour of support for Filipino restaurants within and outside the country. This also started a wave of start-up restaurants, including fine dining establishments, celebrating the unique deliciousness and boldness of our local flavors.

With this in mind, Kuya J Restaurant partnered with renowned chef, culinary consultant and instructor Gino Gonzalez to reimagine Kuya J from being a casual dining restaurant and elevating its cuisine by providing a chef-driven five-star dining experience without costing an arm and a leg. 

Kuya J collaborates with Chef Gino Gonzalez

Enjoy this new chef-inspired menu starting November 16th

At the end of the day, we want to make our customers happy no matter what background or lifestyle they come from,” shares Mr. Roy Quejada, Group COO of Kuya J Restaurant. “Everyone is welcome at Kuya J and we are glad to have found the perfect partner in Chef Gino who understood and executed our vision exceptionally well.

Chef Gino, who is also the son of the equally talented and famous chef Gene Gonzalez, used his expertise as the Culinary Arts Director and head of the Research & Development (R&D) Department at the Center for Asian Culinary Studies (CACS) to develop a new selection of dishes that you can enjoy with your friends and family.

Pataron

Patis Chicken Skin

For the new appetizers, Chef Gino created Pataron - pata and chicharon in one sinfully delicious bite featuring crunchy pieces of Kuya J’s signature Crispy Pata served with Chili Tuba Dip, whose perfect level of tanginess will complement the Crispy Pork. The Patis Chicken Skin is another perfect way to start any meal. The marinated chicken skin is fried until delightfully crunchy and served with a fish sauce-infused dip to complement its deep-fried goodness.

Spicy Hipon sa Aligue

Pinandan na Manok

For the mains, the intoxicatingly aromatic Pinandan na Manok features chunks of boneless chicken marinated in his proprietary concoction then wrapped in pandan leaves to impart the freshness of the leaves before being fried ‘til golden, juicy, and fragrant; the Spicy Hipon sa Aligue is an indulgent seafood affair with pieces of shrimp swimming in mouthwatering aligue sauce with a hint of spiciness before being topped with crispy garlic, fried shallots, and spring onions; the eye-catching Tamarind Squid is Chef Gino’s way of combining the timeless combo of sweet and sour flavors with just a little bit of heat; lastly, if you love Kuya J’s Sinigang na Tadyang ng Baka, you’ll love Chef Gino’s Crispy Tadyang ng Baka served with house-made sweet potato chips. This new must-try dish uses beef ribs slow-cooked to juicy perfection before being deep-fried until delightfully crunchy, making it the ideal partner for warm steamed rice. This unique dish will surely satisfy any craving and impress any diner.

Tamarind Squid

 

Crispy Tadyang ng Baka

 

Aside from Chef Gino’s exclusive creations, Kuya J Restaurant has also revamped their iconic Crispy Pata. While improving on perfection is nearly impossible, their team managed to make it juicer and crispier than before. Enjoy more crunch with every juicy bite of their best-selling Crispy Pata with its usual house-made atsara and soy sauce-based with tuba, sugar, and local chili on the side.

A meal wouldn’t be complete without ending on a sweet note. That’s why Chef Gino pulled out all the stops to create sweet treats for groups as well as solo diners.

Banana Turon con Leche

Coco Ginumis

For those who are looking for desserts to share, diners can enjoy the Banana Turon con Leche, which takes turon on a whole new level - filling it not just with bananas, but with creamy leche flan as well. The crisp turon sits next to a scoop of coconut milk shaved ice drizzled with peanut butter cream and served with muscovado syrup on the side. Another dessert that’s good for sharing is Coco Ginumis, a light and refreshing treat made with coconut milk shaved ice topped with gulaman (jellies), muscovado syrup, and crispy pinipig. Lastly, Chef Gino also made Lecheroon, every dessert lover’s dream realized in a layer of house-made macaroons nestled on a bed of house-made vanilla sauce then topped with a generous layer of calamansi-infused flan.

Lecheroon

We want to help change people’s minds. We want to offer elevated Filipino food, a better dining experience, without sacrificing people’s budgets. With this collaboration, we hope more people will realize that you don’t have to spend a lot to enjoy great food at a chef-driven concept like this, explains Mr. Quejada.

Starting November 16th, foodies can enjoy Chef Gino’s new Bida creations in all branches of Kuya J nationwide for dine-in or to-go. These dishes will also be available for delivery through www.central.ph/eats.

For updates, follow Kuya J Restaurant on Facebook and Instagram (@KuyaJResto) and use the hashtags #ChefGinoxKuyaJ and #NewBidaDishes.

Thanks for reading my blog and feel free to leave comments.
To get the latest update, follow me on my social media accounts.

• Wednesday, November 23, 2022
• Food

Kuya J X Chef Gino Gonzalez - A Fine Dining Experience That Won’t Break The Bank

Chef Gino X Kuya J

A Fine Dining Experience That Won’t Break The Bank

 

It used to be that when we hear “fine dining”, a lot of us find it automatically intimidating and expensive. Lately, the triumphant revival of our local cuisine has led to an outpour of support for Filipino restaurants within and outside the country. This also started a wave of start-up restaurants, including fine dining establishments, celebrating the unique deliciousness and boldness of our local flavors.

With this in mind, Kuya J Restaurant partnered with renowned chef, culinary consultant and instructor Gino Gonzalez to reimagine Kuya J from being a casual dining restaurant and elevating its cuisine by providing a chef-driven five-star dining experience without costing an arm and a leg. 

Kuya J collaborates with Chef Gino Gonzalez

Enjoy this new chef-inspired menu starting November 16th

At the end of the day, we want to make our customers happy no matter what background or lifestyle they come from,” shares Mr. Roy Quejada, Group COO of Kuya J Restaurant. “Everyone is welcome at Kuya J and we are glad to have found the perfect partner in Chef Gino who understood and executed our vision exceptionally well.

Chef Gino, who is also the son of the equally talented and famous chef Gene Gonzalez, used his expertise as the Culinary Arts Director and head of the Research & Development (R&D) Department at the Center for Asian Culinary Studies (CACS) to develop a new selection of dishes that you can enjoy with your friends and family.

Pataron

Patis Chicken Skin

For the new appetizers, Chef Gino created Pataron - pata and chicharon in one sinfully delicious bite featuring crunchy pieces of Kuya J’s signature Crispy Pata served with Chili Tuba Dip, whose perfect level of tanginess will complement the Crispy Pork. The Patis Chicken Skin is another perfect way to start any meal. The marinated chicken skin is fried until delightfully crunchy and served with a fish sauce-infused dip to complement its deep-fried goodness.

Spicy Hipon sa Aligue

Pinandan na Manok

For the mains, the intoxicatingly aromatic Pinandan na Manok features chunks of boneless chicken marinated in his proprietary concoction then wrapped in pandan leaves to impart the freshness of the leaves before being fried ‘til golden, juicy, and fragrant; the Spicy Hipon sa Aligue is an indulgent seafood affair with pieces of shrimp swimming in mouthwatering aligue sauce with a hint of spiciness before being topped with crispy garlic, fried shallots, and spring onions; the eye-catching Tamarind Squid is Chef Gino’s way of combining the timeless combo of sweet and sour flavors with just a little bit of heat; lastly, if you love Kuya J’s Sinigang na Tadyang ng Baka, you’ll love Chef Gino’s Crispy Tadyang ng Baka served with house-made sweet potato chips. This new must-try dish uses beef ribs slow-cooked to juicy perfection before being deep-fried until delightfully crunchy, making it the ideal partner for warm steamed rice. This unique dish will surely satisfy any craving and impress any diner.

Tamarind Squid

 

Crispy Tadyang ng Baka

 

Aside from Chef Gino’s exclusive creations, Kuya J Restaurant has also revamped their iconic Crispy Pata. While improving on perfection is nearly impossible, their team managed to make it juicer and crispier than before. Enjoy more crunch with every juicy bite of their best-selling Crispy Pata with its usual house-made atsara and soy sauce-based with tuba, sugar, and local chili on the side.

A meal wouldn’t be complete without ending on a sweet note. That’s why Chef Gino pulled out all the stops to create sweet treats for groups as well as solo diners.

Banana Turon con Leche

Coco Ginumis

For those who are looking for desserts to share, diners can enjoy the Banana Turon con Leche, which takes turon on a whole new level - filling it not just with bananas, but with creamy leche flan as well. The crisp turon sits next to a scoop of coconut milk shaved ice drizzled with peanut butter cream and served with muscovado syrup on the side. Another dessert that’s good for sharing is Coco Ginumis, a light and refreshing treat made with coconut milk shaved ice topped with gulaman (jellies), muscovado syrup, and crispy pinipig. Lastly, Chef Gino also made Lecheroon, every dessert lover’s dream realized in a layer of house-made macaroons nestled on a bed of house-made vanilla sauce then topped with a generous layer of calamansi-infused flan.

Lecheroon

We want to help change people’s minds. We want to offer elevated Filipino food, a better dining experience, without sacrificing people’s budgets. With this collaboration, we hope more people will realize that you don’t have to spend a lot to enjoy great food at a chef-driven concept like this, explains Mr. Quejada.

Starting November 16th, foodies can enjoy Chef Gino’s new Bida creations in all branches of Kuya J nationwide for dine-in or to-go. These dishes will also be available for delivery through www.central.ph/eats.

For updates, follow Kuya J Restaurant on Facebook and Instagram (@KuyaJResto) and use the hashtags #ChefGinoxKuyaJ and #NewBidaDishes.

Thanks for reading my blog and feel free to leave comments.
To get the latest update, follow me on my social media accounts.

Read more »

Grades aren’t everything when it comes to landing a job. Aside from head knowledge, employers also look for a combination of hard and soft skills that applicants have honed throughout the years. Industries like Information Technology (IT) have a diverse set of job roles, so graduates who are versatile and well-rounded stand a better chance at getting hired.

One fundamental skill that employers look for is a remarkable ability to code. IT professionals who write code and fully understand its process do well in software or web development, and programming jobs. Code fluency in multiple languages like Python, C++, JavaScript, Ruby, PowerShell, and HTML is an asset since most systems run on multiple languages. It will also be easier to switch programming languages to address different problems. IT professionals who are well-versed in coding can work as programmers, web developers or quality assurance specialists.

Security is another skill that can make aspiring IT professionals stand out. With the rise in cyber threats, malicious attacks, and data breaches, companies are in need of competent staff who can help protect and defend their assets. On the flipside, there are also ethical cyber hacking companies who need specialists who can help test their clients’ network and systems integrity. A good knowledge in physical, software, and network security, data encryption, firewalls and routers, cyber threat analysis and risk mitigation, and data privacy regulations can help candidates thrive in security, technical support, networking, and systems administration.

Companies, whether big or small, rely heavily on their computer systems and networks to make their operations run smoothly. This why IT departments are always keen on hiring people with an aptitude for systems, networking, various operating systems like Windows, Linux or Mac, cloud administration, maintaining local area networks (LAN), wide area networks (WAN), storage area networks (SAN), and virtual private networks (VPNs), hardware and software installation, and configurations and troubleshooting.

Employers keep an eye out for project management capabilities. IT specialists usually handle simultaneous projects, so it’s important that they can plan, organize, and achieve the set project goals. This means that prospective IT project managers should effectively maximize the skills, tools, time, and manpower they have on hand to achieve their company’s or client’s desired results. If you’re aiming for a leadership position in IT or technology, project management should also be your priority.

Another in-demand skill set that has emerged because of the pandemic is cloud computing. Professionals who can build, maintain, and implement cloud technology and are familiar with platforms like Google Cloud, Oracle, Microsoft Azure, or AWS are a huge plus with hiring managers.

Having the right certifications on your resume can greatly increase your chance of getting a plum role or additional career benefits. An IT certification not only proves your competency in a specific field, but it also proves that your skills are at par with industry standards. Although getting certified may be a bit challenging since it requires passing an exam or two, it also paves the way to a higher income or fast career advancement. Some of these entry-level IT certifications include CompTIA A+ certification, Microsoft Fundamentals, Cisco Certified Network Associate (CCNA), Google Cloud Digital Leader, CompTIA Security+, and CompTIA IT Fundamentals (ITF+), and CompTIA Network+. At Mapúa, students are encouraged to take related certifications after completing their specialization track. It’s School of Information Technology (SOIT) offers the following certifications: Cisco Certified Networking Associate (CCNA), Cisco Certified Networking Professional (CCNP), COMPTIA Security+, SAS-Based Programming, Huawei Storage, Huawei AI, EC Council CEH, Oracle Associate, and SAP.

On top of professional certifications, companies especially those based overseas or have international principals prefer IT graduates from ABET-accredited schools like Mapúa University. ABET is a United States-based organization that ensures college and university programs meet international quality standards and produce graduates prepared to enter the global workforce. Mapúa SOIT’s Bachelor of Science in Information Systems, Bachelor of Science in Computer Science, and Bachelor of Science in Information Technology are ABET accredited. To learn more about it, visit https://www.mapua.edu.ph/. 

To get the latest update, follow me on my social media accounts.

• Friday, November 11, 2022
• Education

What employers want: In-demand skills that can land you an IT job

Grades aren’t everything when it comes to landing a job. Aside from head knowledge, employers also look for a combination of hard and soft skills that applicants have honed throughout the years. Industries like Information Technology (IT) have a diverse set of job roles, so graduates who are versatile and well-rounded stand a better chance at getting hired.

One fundamental skill that employers look for is a remarkable ability to code. IT professionals who write code and fully understand its process do well in software or web development, and programming jobs. Code fluency in multiple languages like Python, C++, JavaScript, Ruby, PowerShell, and HTML is an asset since most systems run on multiple languages. It will also be easier to switch programming languages to address different problems. IT professionals who are well-versed in coding can work as programmers, web developers or quality assurance specialists.

Security is another skill that can make aspiring IT professionals stand out. With the rise in cyber threats, malicious attacks, and data breaches, companies are in need of competent staff who can help protect and defend their assets. On the flipside, there are also ethical cyber hacking companies who need specialists who can help test their clients’ network and systems integrity. A good knowledge in physical, software, and network security, data encryption, firewalls and routers, cyber threat analysis and risk mitigation, and data privacy regulations can help candidates thrive in security, technical support, networking, and systems administration.

Companies, whether big or small, rely heavily on their computer systems and networks to make their operations run smoothly. This why IT departments are always keen on hiring people with an aptitude for systems, networking, various operating systems like Windows, Linux or Mac, cloud administration, maintaining local area networks (LAN), wide area networks (WAN), storage area networks (SAN), and virtual private networks (VPNs), hardware and software installation, and configurations and troubleshooting.

Employers keep an eye out for project management capabilities. IT specialists usually handle simultaneous projects, so it’s important that they can plan, organize, and achieve the set project goals. This means that prospective IT project managers should effectively maximize the skills, tools, time, and manpower they have on hand to achieve their company’s or client’s desired results. If you’re aiming for a leadership position in IT or technology, project management should also be your priority.

Another in-demand skill set that has emerged because of the pandemic is cloud computing. Professionals who can build, maintain, and implement cloud technology and are familiar with platforms like Google Cloud, Oracle, Microsoft Azure, or AWS are a huge plus with hiring managers.

Having the right certifications on your resume can greatly increase your chance of getting a plum role or additional career benefits. An IT certification not only proves your competency in a specific field, but it also proves that your skills are at par with industry standards. Although getting certified may be a bit challenging since it requires passing an exam or two, it also paves the way to a higher income or fast career advancement. Some of these entry-level IT certifications include CompTIA A+ certification, Microsoft Fundamentals, Cisco Certified Network Associate (CCNA), Google Cloud Digital Leader, CompTIA Security+, and CompTIA IT Fundamentals (ITF+), and CompTIA Network+. At Mapúa, students are encouraged to take related certifications after completing their specialization track. It’s School of Information Technology (SOIT) offers the following certifications: Cisco Certified Networking Associate (CCNA), Cisco Certified Networking Professional (CCNP), COMPTIA Security+, SAS-Based Programming, Huawei Storage, Huawei AI, EC Council CEH, Oracle Associate, and SAP.

On top of professional certifications, companies especially those based overseas or have international principals prefer IT graduates from ABET-accredited schools like Mapúa University. ABET is a United States-based organization that ensures college and university programs meet international quality standards and produce graduates prepared to enter the global workforce. Mapúa SOIT’s Bachelor of Science in Information Systems, Bachelor of Science in Computer Science, and Bachelor of Science in Information Technology are ABET accredited. To learn more about it, visit https://www.mapua.edu.ph/. 

To get the latest update, follow me on my social media accounts.

Read more »

Ready for a shopping spree? 11.11 Lazada’s Biggest Sale is Here!

Ready na ba ang carts nyo sa Lazada? Mag-madali because it's Lazada’s biggest sale of the year! From November 11 to 13, shoppers can bring their passions to life in no time with the platform's fast and free shipping, up to 90% off branded LazFlash deals, and its trendiest assortment. Here are some of the best deals you sure wouldn’t want to miss:

Electronics:

• OPPO - Up to 63% off+ 100% Cashback + Piso Deals + Free Shipping + Free Gifts + Vouchers

• Huawei - Save up to 47% OFF with Free Gifts worth up to P12,998 + FREE Shipping Storewide!

• Tefal - Up to 60% Off + P11 Deals, Vouchers, Free Shipping & Freebies!

• HP - Up to 20% off + Free Shipping + Vouchers

• Beyond the Box - Up to P15,000 OFF + Free Shipping + Vouchers!

• Logitech - Up to 40% Off + Free Shipping + Vouchers

• DJI - Save up to P2000 off + Free Shipping + P500 off Vouchers on selected items

Fashion:

• Havaianas - Up to 50% off + Free shipping + Vouchers

• Sperry - Up to 70% off+ Free Shipping Max and Lazada Bonus + Flexi Vouchers (Buy 2 Get 3% Off, Buy 3 Get 5% OFF)

• Adidas - 50% off storewide + Free Shipping + Vouchers + Flexi Combo

• Organic - Up to 74% off + Free Shipping! 

• Ray-Ban -  Up to 50% off + 11.11 Exclusive Deals + Free Shipping + Voucher

• Bench - Best deals as low as P99! + Free shipping + Vouchers

Personal Care, Health & Beauty, Mother & Baby, and Groceries:

• Maybelline - B1T1 + Discounts up to 30% Off + Cashback + Free Shipping + Vouchers

• Cetaphil - Buy 1 Take 1 Early Holiday Deals + free shipping and free gifts + Discounts up to 50% off

• Kiehl's - Buy 1, Get 2 Sets Free + Up to 53% in Savings + Up to 30 Free Gifts + Free Shipping + Vouchers

• Unilab - B1T1 + Free Shipping + Free Gifts

• Pampers - Up to 49% off + Free Shipping Max, Vouchers, Free Gifts, Cashback

• Pediasure - Up to 30% off + Free Shipping + Vouchers + Lazada Bonus +Cashback + Freebies!

• MamyPoko - Up to 50% off + Free Shipping + Vouchers + Gifts

• Century Food - Up to 30% off + free shipping, vouchers, free gifts!

• P&G Homecare - Up to 54% off + Free Shipping Max, Vouchers, Free Gifts, Cashback

• Pedigree & Whiskas - Up to 48% off + Free Gifts + Vouchers + Free Shipping + Lazada Bonus

Home & Living, Sports & Outdoors and Toys & Games, and Motors:

• Locaupin - Enjoy up to 80% off with Free Shipping, vouchers, cashback and Lazada Bonus 

• Qoncept Furniture - Up to 70% off + collectible vouchers + storewide free shipping

• Joyce and Diana - save up to 99% off + Free Shipping + Cashback + Vouchers 

• 3M - Up to 80% OFF + free shipping + vouchers and free gifts

• BOSCH TOOLS - up to 66% off + vouchers + freebies + Free shipping + cashback

• National Book Store - Up to 20% off + Free Shipping + Lazada Bonus

• Deli Office Supplies - Up to 70% off + Free Shipping + Vouche6rs

• DECATHLON - Up to 50% off + free shipping + vouchers

• KLEAN KANTEEN - Up to 30% + free shipping + cashback + vouchers

• Rivers - Up to 70% off + Free Shipping + Cashback + Vouchers

Can’t seem to wait for 11.11? Take advantage of Lazada’s Early 11.11 Sale happening from November 4 to 10! And if you’re looking for more savings on items you’ve added to cart, a tried-and-true savings method is to collect vouchers on the app and stack them upon checkout. You can even get more vouchers when you tune in to LazLive every 8pm starting November 7 to 13.

As an avid online shopper, Lazada's newest brand ambassador Anne Curtis shares her tips and tricks when shopping on Lazada. "I patiently wait for the monthly sales. What I do is add to cart everything I want and need ahead of the sale, check for product reviews, collect all vouchers available, and checkout during the big day."

Adding more fun and excitement to this year’s biggest sale is the 11.11 Super Show. Hosted by Ruru Madrid and Daiana Menezes, the countdown show is set to deliver top performances from your favorite artists including Darren Espanto, P-Pop boy group, Alamat, and K-Pop girl group, Lapillus.

Apart from these performances, shoppers can get a chance to win up to Php 3 million worth of prizes. The 11.11 Super Show will be livestreamed on the app through LazLive+, and streamed on Lazada Philippines' official Facebook, Twitter, TikTok, and YouTube channels on November 10.

Find out more by visiting Lazada, https://www.facebook.com/LazadaPhilippines, https://www.instagram.com/lazadaph/, and https://twitter.com/LazadaPH.

Thanks for reading my blog and feel free to leave comments.
To get the latest update, follow me on my social media accounts.

• Thursday, November 10, 2022
• Fashion

11.11 Lazada’s Biggest Sale is Here!

Ready for a shopping spree? 11.11 Lazada’s Biggest Sale is Here!

Ready na ba ang carts nyo sa Lazada? Mag-madali because it's Lazada’s biggest sale of the year! From November 11 to 13, shoppers can bring their passions to life in no time with the platform's fast and free shipping, up to 90% off branded LazFlash deals, and its trendiest assortment. Here are some of the best deals you sure wouldn’t want to miss:

Electronics:

• OPPO - Up to 63% off+ 100% Cashback + Piso Deals + Free Shipping + Free Gifts + Vouchers

• Huawei - Save up to 47% OFF with Free Gifts worth up to P12,998 + FREE Shipping Storewide!

• Tefal - Up to 60% Off + P11 Deals, Vouchers, Free Shipping & Freebies!

• HP - Up to 20% off + Free Shipping + Vouchers

• Beyond the Box - Up to P15,000 OFF + Free Shipping + Vouchers!

• Logitech - Up to 40% Off + Free Shipping + Vouchers

• DJI - Save up to P2000 off + Free Shipping + P500 off Vouchers on selected items

Fashion:

• Havaianas - Up to 50% off + Free shipping + Vouchers

• Sperry - Up to 70% off+ Free Shipping Max and Lazada Bonus + Flexi Vouchers (Buy 2 Get 3% Off, Buy 3 Get 5% OFF)

• Adidas - 50% off storewide + Free Shipping + Vouchers + Flexi Combo

• Organic - Up to 74% off + Free Shipping! 

• Ray-Ban -  Up to 50% off + 11.11 Exclusive Deals + Free Shipping + Voucher

• Bench - Best deals as low as P99! + Free shipping + Vouchers

Personal Care, Health & Beauty, Mother & Baby, and Groceries:

• Maybelline - B1T1 + Discounts up to 30% Off + Cashback + Free Shipping + Vouchers

• Cetaphil - Buy 1 Take 1 Early Holiday Deals + free shipping and free gifts + Discounts up to 50% off

• Kiehl's - Buy 1, Get 2 Sets Free + Up to 53% in Savings + Up to 30 Free Gifts + Free Shipping + Vouchers

• Unilab - B1T1 + Free Shipping + Free Gifts

• Pampers - Up to 49% off + Free Shipping Max, Vouchers, Free Gifts, Cashback

• Pediasure - Up to 30% off + Free Shipping + Vouchers + Lazada Bonus +Cashback + Freebies!

• MamyPoko - Up to 50% off + Free Shipping + Vouchers + Gifts

• Century Food - Up to 30% off + free shipping, vouchers, free gifts!

• P&G Homecare - Up to 54% off + Free Shipping Max, Vouchers, Free Gifts, Cashback

• Pedigree & Whiskas - Up to 48% off + Free Gifts + Vouchers + Free Shipping + Lazada Bonus

Home & Living, Sports & Outdoors and Toys & Games, and Motors:

• Locaupin - Enjoy up to 80% off with Free Shipping, vouchers, cashback and Lazada Bonus 

• Qoncept Furniture - Up to 70% off + collectible vouchers + storewide free shipping

• Joyce and Diana - save up to 99% off + Free Shipping + Cashback + Vouchers 

• 3M - Up to 80% OFF + free shipping + vouchers and free gifts

• BOSCH TOOLS - up to 66% off + vouchers + freebies + Free shipping + cashback

• National Book Store - Up to 20% off + Free Shipping + Lazada Bonus

• Deli Office Supplies - Up to 70% off + Free Shipping + Vouche6rs

• DECATHLON - Up to 50% off + free shipping + vouchers

• KLEAN KANTEEN - Up to 30% + free shipping + cashback + vouchers

• Rivers - Up to 70% off + Free Shipping + Cashback + Vouchers

Can’t seem to wait for 11.11? Take advantage of Lazada’s Early 11.11 Sale happening from November 4 to 10! And if you’re looking for more savings on items you’ve added to cart, a tried-and-true savings method is to collect vouchers on the app and stack them upon checkout. You can even get more vouchers when you tune in to LazLive every 8pm starting November 7 to 13.

As an avid online shopper, Lazada's newest brand ambassador Anne Curtis shares her tips and tricks when shopping on Lazada. "I patiently wait for the monthly sales. What I do is add to cart everything I want and need ahead of the sale, check for product reviews, collect all vouchers available, and checkout during the big day."

Adding more fun and excitement to this year’s biggest sale is the 11.11 Super Show. Hosted by Ruru Madrid and Daiana Menezes, the countdown show is set to deliver top performances from your favorite artists including Darren Espanto, P-Pop boy group, Alamat, and K-Pop girl group, Lapillus.

Apart from these performances, shoppers can get a chance to win up to Php 3 million worth of prizes. The 11.11 Super Show will be livestreamed on the app through LazLive+, and streamed on Lazada Philippines' official Facebook, Twitter, TikTok, and YouTube channels on November 10.

Find out more by visiting Lazada, https://www.facebook.com/LazadaPhilippines, https://www.instagram.com/lazadaph/, and https://twitter.com/LazadaPH.

Thanks for reading my blog and feel free to leave comments.
To get the latest update, follow me on my social media accounts.

Read more »