A dynamic mix of content creators and health advocates come together at the GenV launch, captured here as they champion conversations on preventive health and HPV vaccination – where science and culture meet to empower today’s youth.


Gen V Launch Ignites Youth-Led Movement for Prevention and Everyday Wellness


Filipino youth leaders, creators, and advocates came together for the launch of Gen V: Your Vibe, Your Move, a youth-driven movement that aims to make preventive health a natural and empowering part of everyday life. Grounded in visibility, authenticity, and informed choices, Gen V encourages Gen Zs and Millennials to take charge of their well-being by understanding the human papillomavirus (HPV) and the diseases it can cause.

Influential creators came together at  the Gen V: Your Vibe, Your Move launch, joining energizing dance and wellness activities that underscored the movement’s call for early protection, open conversations, and a culture of prevention. 

At the heart of Gen V is a clear message: prevention is power. HPV is one of the most common viral infections worldwide, affecting people of all genders. While many infections clear on their own, certain high-risk strains can lead to cervical cancer, penile cancer, anal cancer, and oropharyngeal cancers. In the Philippines, cervical cancer remains a major health burden, 12 Filipinas die from the disease every day, even though it is highly preventable through vaccination, screening, and early care.

A Movement That Connects Science With Youth Culture

More than a campaign, Gen V is an ethos that balances science with culture. It brings together evidence-based health information and the everyday realities, values, and creative energy of today’s youth. The launch gathered influential creators such as Karina Bautista, Fonzi, Killa Kushla, and Kylie Celebre, along with other digital advocates who used their platforms to ask questions, join discussions, and help break long-standing misconceptions about HPV.

The conversations sparked through Gen V underscored essential truths: HPV vaccination works best before exposure, making it ideal for preteens, teens, and young adults. Protection benefits everyone, regardless of gender. By grounding scientific facts in relatable dialogue, Gen V empowers young Filipinos to view prevention as a form of self-care, one that protects their health, their goals, and their future.

Prevention, Power, and the Role of the Youth

As a key supporter of the movement, MSD in the Philippines emphasized the importance of making preventive care accessible, inclusive, and aligned with how the youth consume information and influence one another. Prevention extends beyond vaccination, it involves routine screening for women, safer day-to-day practices, and lifestyle habits that support long-term health.

During the launch, participants engaged in fun but powerful conversations that clarified the myths and truths surrounding preventive health and HPV-related diseases.
 

Young Filipinos were encouraged to seek credible information, consult healthcare providers, and access HPV vaccines through accredited clinics, local health centers, and select pharmacies offering immunization programs. They were also urged to foster open, judgment-free conversations about health within their circles, creating spaces where accurate information, responsible decisions, and preventive habits can be discussed without stigma.

“You are the generation that uses your platform to spark change. When prevention goes viral, it saves lives,” said Dr. Maan Galang-Escalona, Country Medical Lead of MSD in the Philippines, highlighting the influence young people wield in shaping public understanding.

 

She added, “Your voices, your stories, and even the simplest posts you share can shift mindsets and correct misconceptions that have persisted for years. Prevention isn’t just a medical choice—it’s an act of empowerment, one that protects your future and the people you care about. By talking openly about HPV, learning the facts, and encouraging others to do the same, you become catalysts for a healthier, more informed generation.”

 

Your Move Starts Now

Gen V calls on Filipino youth to lead the shift toward a culture of prevention, ask questions, learn the facts, talk openly, and take proactive steps to protect yourself and your community.

To learn more about HPV, cervical cancer prevention, and where to access vaccination, visit www.GuardAgainstHPV.ph and explore credible resources that can help you make informed choices.

By transforming awareness into action, Gen V aims to build a generation that not only protects itself but also helps others thrive, proving that when young people lead with knowledge, the whole community becomes stronger. 





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