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Citi Credit Card Application and Banking Just Got Digital.

Citi aims to be the leading digital bank in the Philippines 

The country's leading foreign bank continues its aggressive bid to be the number one digital bank in the country with the launch of new digital partnerships, products, and services. 

Citi Philippines latest digital innovation comes in  the form of online credit cars application and approval program, a first in the Philippines. 

"Clients can expect to get credit approval online. After they completed the simplified application form and submit digitized copies of required documents" said David Stoughton - Director for Credit Payment Products.
" We were one of the forst banks to launch an online presence and also one of the pioneers in attracting customers through our website, At that time,  we were only capturing theiQqq online when they apply, but the qprocessing still takes place offline including credit review. with this latest service, we are excited to break new ground for the industry and deliver another innovation for the Filipino consumer " recalled Stoughton

Apply Online and Get Digital Rewards

"This is a game changer as we continue to look at our products and services,  and accelerate digitization to deliver remarkable client  experiences," said Stoughton

Clients Applying online will know if she/he is qualified for a CITI credit card in just minutes. The approval process is so quick and easy. 

Citi is known for giving out rewards for every successful application. now that they've gone digital,  so is their rewards!  

Starting now,  completed application done online will automatically receive a voucher from Auntie Anne's (pretzels and iced tea) And upon approval, clients who are getting their first Citi credit card and make php20,000 or more within 60days are eligible to get a Fitbit Charge2 fitness wristband.

Partnerships with Leading Digital Retailers
Just recently, Citi partnered with Amazon. 

The Philippines,  next to Thailand where the only credit card holders will be able to use their rewards points to pay for purchases at Amazon.Com

On average,  Citi announced a new digital innivation in the last 12months 
across Asia

Some if these includes Alipay,  WeChat in China and Line in Thailand and Taiwan. Also the bank formed a digital credit card partnership with AirBnb and Uber in various countries. The Bank's social media following grew fron 3million to over 10 million during 2016.

Here in the Philippines, its regional digital partners include Booky, Zennya, Lazada, and Grab to name a few.

Citi’s ongoing promotions with leading travel sites including Asiatravel (grab 12% off on hotel bookings until June 30, 2017); Agoda (get 10% off on hotel accommodations year-long); Expedia (enjoy 8% off until October 2017); and Airbnb (on first stay, get P1,800 off until November 15, 2017).

Beyond travel, expect to also enjoy exclusive discounts when shopping online with Citi credit cards.

15% off at (until March 31, 2017) 
and Shipping Cart (for air and shipping fees until July 31)

12% off at Zalora year long

10% off at until July 31

Island Rose extends 10% off year long

Banking on a Digital Future

“Our Consumer Bank business in Asia draws some 20 million visits to our online properties every month and between 90 to 95% of all transactions already happens outside a branch,” Stoughton.  He added that regional figures show one out of every four new credit card accounts acquired comes from digital sources and over 50% of clients are actively using digital banking channels, up from 30% three years ago.
Over the past five years, traffic in Citi branches across Asia has declined 50% as digital transactions grew over 100%. While digital banking is not completely replacing the branch experience, the nature of branch interactions is changing, and Citi’s strategy is now aimed at a combination of bricks and clicks.

“In our drive to digital, we have also become the credit card brand that online and mobile retailers prefer. This initiative presents a bright outlook in a country which greatly embraces the growth of online shopping and lifestyle,” added Stoughton.

Over the last year, Citi launched the newly-refreshed Citi Mobile App in Asia featuring easy-to-use functionality and interfaces such as Snapshot and Touch ID which has seen over 2m million downloads to-date. The bank also was the first to launch Voice Biometrics across the region which has since received more than 700,000 sign-ups from customers with over 1m clients consenting.

“We are focused on becoming the world’s leading digital bank, and we will continue to leverage on our global network for strategic partnerships even as we develop and deliver digital products and services,” said Stoughton.

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Which Dress Still Smells Fresh and Fragrant After 6 Days?

Downy Unveils #NeverFade Windows Display in Puregold QI Central in Quezon City. Set for the people to smell for themselves which among the dresses that were displayed is still smells fresh and fragrant.

Downy Philippines unveiled an amazing window display to commemorate the launch of new and upgraded Downy Parfum Collection.

This window display had two mannequins, one wearing an elegant red dress washed with Downy Parfum Collection, while the other one had a dress that had been sprayed with expensive fine fragrance.

We want to let Puregold shoppers smell and prove for themselves that the new Downy Parfum Collection gives freshness that lasts longer than expensive fine fragrances on fabric: said Shreyas Subbaraya, head of shopper marketing at Procter & Gamble Philippines.
Designed to match the varying personalities and preferences of Filipinas, the new Downy Parfum Collection features an upgraded formula of its flagship sophisticated scents:  Passion, Mystique, Romance, and Fusion.

The upgrade collection has the highest-ever intensity of premium perfume oils and the best dual perfume capsules technology in Downy's history in Asia added Mr. Subbaraya.

New Downy Parfum Collection offers the freshness that lasts longer than expensive fine fragrances. Which is why that red dainty dress is still smelling oh so good even on its 6th day being on display.

Downy has also set up scent selector booths in leading branches of Puregold, so shoppers can choose the scent that suits them best.  Shoppers purchasing P100 worth of Downy Parfum Collection at these branches will be eligible for a chance to win a full year's worth of Downy.

The #NeverFade displays can be seen at Puregold QI Central branch until March 18, 
and at Puregold Shaw branch from March 24 to 31 2017.

Your Php100 worth of Downy purchased can give you a chance to win a 1 year supply of downy.
Promo up from March 11- till April 11, 2017 only.
Raffle draw on April 19, 2017 at MASA Office.

Good Luck!

Cream-O Flix Fest: A Fun Outdoor Movie Marathon for CreamOholics

Cream-O Flix Fest: A Fun Outdoor Movie Marathon for CreamOholics

Cream-O Flix Fest gathers CreamOholics for a fun outdoor movie marathon
Family movie marathon

One a fine Saturday afternoon, CREAM-O, for the first time set the mood for an outdoor movie marathoning at Quezon City Circle. The usual park was turned into an awesome movie place that kept the crowd entertained. With 3 of the best and most watch movie flick there is' (Minions, Pitch Perfect 1 and 50 First Dates) It's an awesome selection ideally chosen for the family to enjoy.

Movie watching is more fun with snacks, with this, Cream-O lined up different booths for people to enjoy and much on. There's a special booth with the promo price of P50 for every bag of your favorite Cream-O cookies and the most raved booth The Cream-O-fied creations booth.

Personalized your Cream-O

This awesome, peoples-choice booth allows CreamOholics like me to perk up my fave creamO cookies in this four easy steps: 

1. Choose the Cream-O cookies you like best. 
Vanilla, Choco Fudge, De Luxe, Crinkles, 
Chocolate Chip, Cookies n Cream andChoco n Berries

2. Choose your  Dip.
Milk Chocolate, White Chocolate, Dark Chocolate, 
Whipped Cream,  Strawberry Jam, or Peanut Butter.

3. Choose your Drizzle
Chocolate, Caramel, or Strawberry syrup.

Such a pretty and tasty way to customize and indulge with your favorite Cream-O cookie, Right?

Aside from the movie watching, guests are oh so game in participating to other fun activities, like the "Unlock the Popcorn Stash" and " Guess the Movie" trivia game.  They also captured moments and personalized their images through the"I Love Cream-O" photo booth.  What makes it more exciting was the live acoustic band performances and raffle draws, where lucky winners won Fujifilm Instax mini cameras and Robinson's gift certificates. So cool!

Get the latest from CreamO on Facebook, Twitter and Instagram at /creamoholicsph.  
Join the conversation online by using the hashtags: 
#HappinessofCreamOholics #CreamOFlixFest.

James Reid Playing Favorites: Chose FUJIFILM X-T20

James Reid takes his photographic journey to next level with the new X-T20

The X-T20 is FUJIFILM's newest addition to mirrorless innovations. Today, March 11, 2017, the X-T20 was officially launched at Glorietta Activity Center in Makati.

Being drawn to photography while filming the hit series “On the Wings of Love.” He experimented on different cameras until he decided that FUJIFILM suited his needs best. In his last soap “Till I Met You,” James even played a FUJIFILM-armed photographer. 

James Reid, FUJIFILM Brand Ambassador was so excited about this news. He also shares his photography journey experiences and goals to guests, photography enthusiasts and fans who graced the event. (Of course, Jadine was mentioned and is a part of James picturesque adventures which makes the crowd go wild with kilig!)

We’re very happy with James Reid as our male brand ambassador,  He embodies what the FUJIFILM brand is all about --- young, current, and innovative. -Takuya Maeda, Fujifilm Philippines Division Head for Electronic Imaging and Photo Imaging.

The X-T20 is equipped with a 24.3 MP X-Trans CMOS III *1 sensor and X-Processor Pro image-processing engine. It is able to track moving objects with ease because of updated sensors, processors, and redone AF algorithm. The X-T20’s touchscreen LCD monitor can be used to see before you shoot photos and videos, even at 4K quality to make those professional looking movies together with FUJIFILM’s proprietary Film Simulation modes. with this, James Reid now has a new favorite Camera, The X-T20. Handy and Powerful.

It’s great to endorse a new camera that I love and use frequently,- James Reid for X-T20.

Available in silver and black. 

X-T20 is perfect for budding directors with its phenomenal autofocus speed. You can use 24 high-performance FUJINON X-mount lenses for ultimate versatility. You can also shoot in different conditions and still expect superb image quality. 

Are you into conducting interviews and shooting scenes? you can definitely take advantage of the X-T20’s output video which can be recorded to an external monitor via the HDMI port and input audio from an external microphone.  

Get connected and be updated with FUJIFILM Philippines

Bea Alonzo for FUJIFILM Memory Lane Kit

Bea Alonzo graces instax Memory Lane Album launch, 
a repository of beloved memories

FUJIFILM Philippines Brand Ambassador Bea Alonzo shares her her life's adventure with photography through her Instax cameras and photos. 

Being an Instax fan herself, she loves collecting pictures and scrapbooking giving it a more personal touch. 

FUJIFILM Philippines is always thinking of new ways to preserve memories and make them last for generations. And is up again with great ideas as they launched  the Memory Lane album, a unique instax album made of thick-bordered pages where you can insert your instax prints.

Our mission is to keep memories on hand and make sure that they would be available for future generations to gaze at, says Takuya Maeda, FUJIFILM Philippines Division Head for Electronic Imaging and Photo Imaging.
Filipinos love taking photos and FUJIFILM acknowledges that. We have endeavored to help them preserve their memories in the best possible way, especially now since it is graduation and summer season, when people really need to keep important memories.

It will be exciting to watch everyone design their own Memory Lane album in creative ways, Bea AlonzoFUJIFILM Philippines Brand Ambassador

There are three variants for the Memory Lane album

The instax Memory Lane Package
an instax Mini 8, pack of film (10 sheets), Memory Lane album, and a pen marker;

The XA3 Memory Lane Package 
XA3, instax SHARE SP-2, pack of film (10 sheets), Memory Lane album, and a pen marker

The XA10 Memory Lane Package
XA10, instax Mini 7s, Pack of film (10 sheets), Memory Lane album,. and a Pen marker.

The Memory Lane album protects precious prints from dust, dirt, moisture and sunlight to reduce fading and ensure that they stand the test of time.

Get connected and updated! Follow Fujifilm Instax Philippines

Check out my other post about FUJIFILM here.