Monday, December 24, 2018

Make Family Moments "REAL" Again. #REALUnion #REALMoments



Making reunions REAL again


Filipinos are all about family. The mandatory family reunion happens not just once or twice a year, but every chance possible. From Birthdays to graduations all the way to the grand Christmas reunion, family gatherings are always filled with food, catching up, and loads of wholesome family fun. 

Lately, we’ve seen many changes in traditional family dynamics — from a simple meal to dance numbers by the grandkids. Families are reaching out to friends and relatives abroad through technology. While technology can be used to connect people, it can also become a wall between family members. 

How many times have you walked into a room and you are ignored by everyone hooked on their gadgets? This is the reality that has become the new norm. The simple act of truly connecting has become a valuable commodity that needs to be safeguarded by everyone in the family.

This Holiday season, a brand has decided to take action to advocate for real connections. It’s not asking you to completely give up your created social media life but to at least save the dining table from it — to keep shared family moments Real again.


Click the link to watch the first video: https://www.facebook.com/iloveelreal/posts/2100433859995752

El Real is a pasta brand that plans to espouse this habit of safeguarding the dining moment from gadget distraction. As a beloved family brand, El Real will position itself as the champion for Real Family moments. The brand focuses on a typical family where we see the journey from the time the kids are growing to the present time in order to dramatize the big shift in the way things are. The absence of technology encourages real bonding between siblings and their mother while in the present, gadgets have isolated each one from the intended bonding that should happen during the family reunion.

This advocacy is good positioning for the brand El Real as it puts purpose to a very familiar product: pasta and sauce. Spaghetti and Macaroni being a staple in most Filipino gathering, can remind us that there is so much for us to share with everyone and that each enjoyable moment is an opportunity to create real moments. The plan is to launch the advocacy campaign this holiday season by using the traditional Christmas reunion but eventually to progress to other family bonding moments. Here we are faced with an opportunity to create new traditions, which will reflect each family’s desire to have a more real meaningful connection that’s free from any distractions.

This is just the beginning for El Real in its pursuit to make real relevance to Filipino families. Let’s start creating Real Moments with El Real.

Make REAL moments this Holiday Season.


#REALunion #Realmoments

For more details, like and Follow El Real’s Facebook Page

9 comments:

  1. Isang el real nlng ntira damin sa store nong nkaraang xmas.para tlga cguro samin un lol. G1

    ReplyDelete
  2. True. Ibang- iba na talaga ang panahon natin. Nalulung na tayo sa mga gadgets kahit sa hapag kainan may hawak paring cp.😒 nakakamiss ang kapanahunan ko, ahaha parang ang tanda ko na.G7

    ReplyDelete
  3. Family reunion is my favorite event in the House of my Lola . Every year meron kming reunion LAHAT nagkikita especially kapag may masasarap na food sa Hapag. Ang saya ..😊 lalo na kapag EL REAL PASTA gamit ng LOLA ko sa pagluluto ng spaghetti at carbonaraπŸ˜‹πŸ˜‹πŸ˜‹ ang sarap at ang SayaπŸ˜„πŸ˜„πŸ˜„πŸ’‹❤️πŸ’•πŸ’–

    ReplyDelete
  4. Thank you El Real for reminding us that on the dining table truly make a real bonding of a family.. G7

    ReplyDelete
  5. Isa ang el real na ksma natin lagi sa katulad nitong mga panahon na pagsasama sama ng buong pamilya ☺️ G7

    ReplyDelete
  6. Importante tlaga ang Family reunion sa ating mga pilipino every christmas kasi ito yung season na masarap makapiling ang pamilya sa pag celebrate

    ReplyDelete