Jr.NBA Jr. WNBA Presented by ALASKA Philippines 2016

JR. NBA / JR. WNBA PHILIPPIES 2016 PRESENTED BY ALASKA TO ECOURAGE YOUTH BASKETBALL PARTICIPATION

-          More than 36,000 players and 2,700 Coaches Have Participated n the Program since 2007

-          Online Registration Now Live at www.jrnba.asia/philippines

Manila, Philippines, January 15, 2016 – The Jr. NBA / Jr. WNBA Philippines 2016 presented by Alaska will return to the Philippines for the ninth consecutive year from Jan. 23 – April 2014.  The Jr. NBA / Jr. WNBA program is free and open to boys and girls between the ages of 10 – 14.

Jr. NBA / Jr. WNBA, the league’s global youth basketball participation program for boys and girls, teaches the fundamental skills as well as the core values of the game at the grassroots level in an effort to help grow and improve the youth basketball experience for players, coaches and parents.  During the 2015- 16 season, the Jr. NBA / Jr. WNBA program will reach more than 6.5 million youth in 32 countries.

The Jr. NBA / Jr. WNBA Philippines presented by Alaska is comprised of four stages:  skills clinics in schools and communities, Regional Selection Camps, a National Training Camp and an NBA experience trip.  The skills clinics will be held nationwide from January through April with stops in Bukidnon, Butuan, Cagayan de Oro, Dagupan, Davao, Iloilo, Metro Manila and Puerto Princesa, and first-time locations in Batangas, Catanduanes and Cavite.  Select players from these clinics will have the opportunity to showcase their skills in tryouts during the Regional Selection Camps, which will be held in Baguio (Feb. 20 – 21), Davao (Feb. 27 – 28), Cebu (March 5 -6) and Metro Manila (April 9 – 10).  The top 50 boys and 24 girls from the Regional Selection Camps will advance to the National Training Camp in Manila April 22-24.

An NBA / WNBA players of legend will be in attendance at the National Training Cap to help train and inspire the finalists.  The program will culminate with the selection of 10 Jr. NBA and five Jr. WNBA All-Stars who will travel on an overseas NBA experience trip together with fellow Jr. NBA All – Stars from Southeast Asia.  The 2015 Jr. NBA All- Stars traveled to China to watch the NBA Global Games in Shenzhen featuring the Charlotte Hornets and the L.A Clippers.

The Jr. NBA Philippines I the league’s longest – running youth basketball program outside the United States, “said NBA Philippines Managing Director Carlo Singson.  

“The program continues to positively impact the lives if children, parents, and coaches, and reinforces the positive values that go beyond the four corners of the court.  Together with Alaska, we are committed to providing world-class basketball instruction to more communities to further our mission of encouraging an active lifestyle among Filipino youth.”

“These holistic programs train children to be confident, disciplines and hardworking because Alaska Milk Corporation aims to prepare them to be winners in life in the future,” said Alaska Marketing Director Belen Fernando.

 “Moreover, this year’s program includes new locations such as Batangas, Catanduanes and Cavite to reach more children and coaches and discover unique talents across the country.”

In addition to the player camps and clinics, the search for the 2016 Jr. NBA Coach of the Year will begin Jan. 22 in manila, which will be led by Jr. NBA Head Coaches Craig Brown and Chris Summer along with Alaska Power Camp Coach Jeffrey Cariaso.  Ten Jr. NBA and four Jr. WNBA coaches will be selected as finalists and trained at the National Training Camp.

Through the promotion of proper nutrition and an active lifestyle, Jr. NBA / Jr. WNBA presented by Alaska continues to be an effective platform in implementing Alaska Milk’s NUTIRITION. ACTIN. CHAMPION. program that helps address the issue of overweight and undernourished children in the Philippines.

CloudFone, Gatorade, and Globe Telecom serve as Official Partner of the Jr. NBA / Jr. WNBA in the Philippines, while Spalding is a Supporting Partner.  ABS-CBN Sports + Action, Basketball TV and NBA Premium TV are the Official NBA Broadcasters of the Jr. NBA / Jr. WNBA in the Philippines.

The Jr. NBA / Jr. WNBA program is free and open to boys and girls ages 10-14.  Coaches and participants can now register online at www. Jrnba.asia/Philippines, where the program terms and conditions can be found.

Fans can also follow Jr. NBA on Facebook at www.facebook.com/jrnbaphilippines.  For all the things NBA, visit www.nba.com and follow us on Facebook (www.facebook.com/philsnba) and Twitter www.twitter.com/nba_philippines.

To learn more about the Alaska Milk Corporation, visit www.alaskamilk.com and www.playph.com

Under Armour's Spring/Summer 2016 Collection

Rule Yourself This Season with Under Armour’s

Pioneer CoolSwitch Technology in New Spring/Summer 2016 Collection

U.S. high performance label Under Armour’s unprecedented cooling technology cools you down to empower you to perform better and longer

Crizal Eyezen by Essilor

Keep your eyes glued to the world with Crizal Eyezen: Keeping your eyes protected while you remain connected

In this day and age of internet, it’s a must for people to keep their eyes glued to the world using their digital devices — be it a smartphone, gadget or tablet. It is a fact that being digitally connected has become a lifestyle. However, being online 24/7 can strain and, even, damage your eyes. With the constant exposure to blue light emitted from digital devices, your eyes need protection.

Multi-screening

With the abundance of digital devices, people are now engaging in a digital behavior called “multi-screening”. It is a behavior where an individual uses multiple digital screens simultaneously, on average four (4) different devices are used—either for work, education, socializing or leisure.

A typical multi-screen user spends 7 hours and 24 minutes of screen media per day. Of that time, 34% is spent on smartphones; 33% on TV; 23% on laptops; and 10% on tablets. This longer time in front of bright digital screens and versatility between devices are challenges for the human eye, and many people are describing specific symptoms linked to their new behavior.

With this in mind, Essilor, the global leader in ophthalmic lenses, introduces Crizal Eyezen, a new range of lenses designed to keep your eyes protected while staying connected to the digital world.

Crizal Eyezen™ lenses are designed to replace ordinary prescription lenses or to assist occasionally the ones who usually do not need glasses, when viewing their digital devices. They exist in three (3) different optimizations according to the type of screen most used and the age of the patient. It features three revolutionary technologies—Eyezen Focus, Light Scan™ and W.A.V.E Technology that work in sync to relax the eyes from all digital stress and protect against harmful blue light.

Eyezen Focus Technology helps relieve the eye’s focus when using digital devices and reduces eye strain in ultra-near distances or for reading small characters by giving an extra power in the lower portion of the ophthalmic lens.

Light Scan™ Technology is a unique light filtering technology which protects eyes from the harmful blue-violet light emitted by digital screens. W.A.V.E Technology, on the other hand, eliminates lens distortion for sharper, clearer vision at every distance and better vision even in low light.

“Crizal Eyezen enhances the digitally connected lifestyle of the millennial generation” says Essilor Philippines general manager Dr. Emelita Roleda. “While ordinary glasses help you see the world, Eyezen enhance the way you live in it. With clearer, sharper vision, you can connect to the digital world better, while getting protection for your eyes at the same time.”

Crizal Eyezen is just one of the many technological innovations of Essilor.  As technology continues to advance, people’s visual needs will change at the same time. Essilor makes sure that people’s visual needs are always complemented through its constant technological innovations, innovations that aim for people to see the world better.

Crizal Eyezen lenses are available in clear and Crizal Transitions at leading optical shops nationwide. For more information, visit the Crizal Eyezen Facebook page, www.facebook.com/crizaleyezenph.

ALASKA For Breakfast

Radio stations Jam 88.3, Mellow 94.7 and Wave 89.1 together Alaska Powdered Milk Drink, Alaska Sweetened Condensed Milk and Alaska Evaporated Filled Milk started the day right when they visited 8 offices in Metro Manila to give their employees the most important meal of the day - breakfast - with milk that provides 20+ nutriets, absolutely free!

Listeners of these partner radio stations just downloaded a form from the respective radio station website and answered the question, "Why do you think you and your officemates deserve to have FREE breakfast from Alaska, ang Gatas for Breakfast?"

During the office tour, nutritious Pinoy treats such as chicken sopas, champorado, biko and pandesal were served, all enhanced with one special ingredient - the Alaska Milk.

I want my Champorado this way (^.^,)

This campaign by Alaska could never have been more timely as it sends a message to our busy office workers that breakfast is the most important meal of the day and that the best way to jumpstart each working day is not to skip it but to have a filling and healthy meal.

Aside from the free breakfast, a gift pack was given to the lucky listener and his/her officemates were given Alaska products as treats. Surely, it was one nutritious and fun breakfast bonding moment at the office courtesy of Alaska, ang Gatas for Breakfast.