International Year of Pulses
It was such an honor to be invited by the U.S Ambassador to the Philippines Philip Goldberg.
U.S Ambassador to the Philippines Philip S. Goldberg
Ambassador Philip Goldberg hosted a trade reception at his residence for members of the press and key food industry representatives to highlight pulses suck as dried peas, beans, lentils and chickpeas as an environmentally-friendly , nutritionally-rich protein source for meeting future food needs. The trade reception folow the United nations declaration of the year 2016 as the "international Year of Pulses," the goal of which is to raise public awareness on the nutritional benefits of pulses.
According to Ambassador Goldberg,
U.S pulse producer and other stakeholders are working closely with governments and private sectors around the world to increase global production of pulses, better utilize pulse-based proteins, address trade challenges, and heighten public awareness on pulses as superfood
Pulse Pledge at www.pulsepledge.com, commit to eating pulses once per week for 10 weeks, and receive recipes and small prizes along the way.
In the past 5 years, the United States has held a 45 percent share of the Philippine market for imported pulses. The U.S Department of Agriculture's Foreign Agricultural Services in Manila, The USA Dry Pea & Lentil Council and the U.S Dry Bean Council in collaboration with the Food and Agriculture Organization of The United Nations, spearheaded the information of Pulses Association of the Philippines to strengthen the link between U.S pulse producers and Philippine food industry stakeholders. The Pulse Association will work with the local farmers, government, industry, academe, the press, and others to promote pulse-based foods in the Philippines. Founding members include Century Pacific Corporation, Commodity Quest, Ideal Macaroni & Spaghetti Factory, JBC Food, Vitachem, WL Foods, and food experts such as Jill Sandique, Virgith Buena and Henk Hoogenkamp.
Behind The Scenes during the #LovePulses #SuperFood2016
Flavor Coated Green Peas
Green Peas (split peas)
Chickpea / Garbanzo (split)
Pulses gone Gourmet
What's on my Pulses Plate?
Now for the fun part...
Did you know that these pulses were available at our suking tindahan? example is the WL Foods' Munchers.
Kilala nyo pa ba si Sunshine?
This is one of my snackin' favorites during my childhood days and even till now I'm still munchin on with munchers greean peas (^.^,)
other products that is pulses-fied :)
What more can I say? That itty bitty grain is super packed with protein, fiber, vitamins and minerals, and antioxidants. Serves right to be called a SuperFood of the future. Gotta Love Pulses!