The "Lechon Party" by CALATA Corporation bags The Guinness World Record for the Philippines

CALATA Corporations 16th Anniversary
Yesterday morning, It was just CALATA Corporation's  attempt to break the Guinness World Record title for the Largest Serving of Roast Pork. But even before the night cuts in, the "attempt" turns into huge success.

CALATA Corporation

Calata Corporation, one of the biggest players in agribusiness conglomerates here in the Philippines, celebrates its 16th anniversary not with a bang but with tons of "Lechon", aiming for a Grand Lechon Party to achieve a Guinness World Record on the largest serving of roast pork. Held at the Liwasang Aurora, Quezon City Memorial Circle, the said event also  served as a celebratory feast and an early Christmas treat for the less privileged residents of Metro Manila.

Lechon is Roast Pork in English. #Shala

In the year 2010, MEXICO was the title holder for the world's largest serving of roast pork. Having 3094 kilos of cochinita pibil. Yucatan Region's version of roast pork. With a whooping 952 kilos more, CALATA Corporation breaks MEXICO's record. With an official weight of  4046 kilos of "Lechon", Philippines bags the Guinness World Record for the Largest Serving of Roast Pork.

CALATA Corporation
This year, we celebrated our 16 successful years in the business by giving back to the community instead of having a lavisg party. This is a very momentous occasion for the Philippines. to break the Guinness World Record for the Largest Serving of Lechon - Joseph Calata, Chairman and CEO of Calata Corporation
Calata Corporation is the largest retailer and distributor of top agrochemical brands, feeds, fertilizer, veterinary medicines, ands seeds throughout the country. Calata Corporations also owns and operates a chain of retail store named AGRI, The largest retailer of the country's brand such as AGRI Crop Protection, Heisenberg veterinary medicines. Thomson and hines as well as Ivansmith agrochemicals.

With the CALATA Corporation's Lechon Party, it simply reflects how much the company values achievement, success, gratitude and kinship. Truly a great way to kick off the holiday season by sharing their blessings with the less privileged families and friends.



Lechon Feast!


Specially Designed Weighting Scale

Meanwhile... 


People started lining up and patiently waiting for the "Lechon Party" to start.

Free Lechon Claiming Area


And the moment we've all been waiting for, The weighing of the Lechon with Guinness World Records Adjudicator Lucia Sinigagliesi, Calata Corporation President and CEO Mr. Joseph Calata, and VP for Corporate Communications for Sales and Marketing Mr. Michael Angelo Lobrin

Official Results: 4046 kilos of Lechon
Congratulations CALATA Corporation and Happy 16th Anniversary.

 CALATA Corporation's After Party Photo's

Awarding of the Guinness World Record Certificate. 


 Glaiza De Castro


And last but not the very least. The Fun Part!
Claiming Area of the Free Lechon!

Calata Corporation

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