GoodAh!!!: How Comfort Tastes for Filipinos
When
it comes to appetite, it’s a well-known fact that Filipinos have the most
adventurous of tastes. We are not afraid to explore different flavors, even
from the international food scene. Still, amidst food fads and foreign
cuisines, nothing beats the love we have for our own fare. When we look for
comfort and familiarity, a lot of us still find our way back home to Filipino
food.
GoodAh!!!,
the first ever all-native food chain in the country, has been providing comfort
food to Pinoys for more than 30 years. The
brand can be considered a legend in the local restaurant scene, having been the
one to introduce the iconic “Tapsilog” to the Filipino vocabulary. It is also
known for its iconic lugaw, which people way back from the 90s would agree is what
‘comfort in a bowl’ tastes like. Decades after its establishment, the food
chain continues to offer “Pagkaing Good for Every-All” with its menu made to
satiate our Filipino food cravings.
“GoodAh!!!
isn’t just a brand, it’s a feeling. And what’s more feel-good than Pinoy food,
and the comforting memories they bring? That soothing bowl of goto, that
satisfying plate of silog, that irresistible piece of Crispy Pata -- we want our
customers to feel like they are coming home with each spoonful of our food,”
shares Tim Yang, President of GoodAh!!!. This brand promise is reflected in the
offerings of the food chain which not only focuses on taste but variety as
well. From signature Altanghap meals featuring their famous silogs, to their
bilaos overflowing with favorites that fit every taste, GoodAh!!! brings a
taste of home to the table without diners having to fire up their stove.
This
is just one of the reasons why the food chain remains an institution in the
industry despite the competition offering similar fare. It has been consistent
in championing our local cuisine and it shows its passion and dedication for
making good food. There’s definitely more GoodAh!!! to the brand than you think
with the way it is able to fill the stomach–and hearts of Pinoys of all
ages–with favorites like Crispy Pata, Lumpia, Pinakbet, and Bistek. In a time
when food trends are the norm, the restaurant remains unwavering on its promise
to deliver its best.
That
doesn’t mean that GoodAh!!! is afraid to innovate. Its signature Baked and
Fried Herbed Chicken is proof that even though it has already rooted itself in
the local food culture, the food chain is also not afraid to try something new.
Its flavorful value-for-money dishes means that customers can enjoy exciting
combinations of Tatak Pinoy homemade, comforting goodness.
Dedicated
to embodying Pinoy culture, the food chain also prioritizes good customer
service. The values GoodAh!!! supports–like empathy and relatability–shine
through in its service orientation. As the brand wittily boasts, it is “Open 25
hours and 7 days a week”, showing cheerful dedication in its food service
operations. They even incentivize their delivery service as customers can enjoy
10 percent off of their delivery orders if they directly put them in via
GoodAh!!!’s hotline at 84-707070 or send them via their Messenger account
@GOODAHPH. Their menu is also available to order via food apps like Grab Food
and Foodpanda where other discounts can also be enjoyed.
When
it comes to food preparation, GoodAh!!! follows the strictest standards to make
sure that they offer the best meals to their customers. Yang shares, “GoodAh!!! was the pioneer in elevating the
lugawan and tapsilogan into a first-rate dining experience, with
a professionally-run and sanitized kitchen, clean modern facilities, and well-trained
staff.” He adds, “Our food offerings have evolved since then, but to this day
we hold that same commitment to providing the highest caliber of service.”
If
comfort were a taste, then GoodAh!!! serves up the best of it, dedicated to
embodying Filipino culture through the food we’ve grown to love. So the next
time you feel like coming home, you can always count on GoodAh!!! to welcome
you with open arms. Ano mang taste mo, #GoodsKaDitosaGoodAh.
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