IKEA introduces BLÅVINGAD Collection

The BLÅVINGAD Collection

IKEA introduces BLÅVINGAD. The BLÅVINGAD collection is designed to inspire interest about life under the ocean which is known as home to thousands of sea creatures. Loaded with tons and tons of soft toys, aquatic textiles, submarines, and fishing games, completed with dreamy lighting, BLÅVINGAD collection was designed to spark play and curiosity about the ocean for children and young teens.

Much like the ocean, a child's imagination is an immersive place of wonder. So, what are you waiting for? Dive right in, read more about it and discover IKEA's BLÅVINGAD Collection!

Did you know that there's an awesome message behind IKEA's BLÅVINGAD collection?

Watch this!

This collection was brought upon by a survey to kids aged 4 and 14-year-old. They were asked this question: What should we really care about the most when it comes to saving Earth? The top priority among these kids (aged 4-14yo) was "To take care of our sea animals, the pollution and all the plastics in the ocean" and that was a bit of the story behind the making of the BLÅVINGAD collection.

This idea comes to life through the products that take small but significant steps to be more sustainable. From soft toy and cushion fillings, rugs, and storage, a number of the products contain recycled polyester made from ocean-bound plastic (OBP) picked up from areas up to 30 miles inland from our coastlines.