Jollibee aims to start a new tradition, to openly and actively express their gratitude towards their family and loved ones.
Jollibee just launched this initiative via a virtual presscon earlier today, April 29. Headlined by its long-time Jollibee endorser Anne Curtis who was officially introduced as the campaign’s ambassador. Now with a family of her own, Anne shared with the media attendees how grateful she is for her family’s support and love throughout the years.
Jollibee launches Family Thanksgiving Month this May
“Growing up I feel very fortunate to be showered with much love from my parents and sister, and now my husband Erwan and baby Dahlia. So, every chance I get I want to make them feel how much I appreciate them – whether spending more quality time with them, sharing a meal, or even saying a simple thank you”, says Anne.
The event also served as the launchpad of the campaign’s manifesto video directed by Joel Ruiz and featuring Anne Curtis in her first comeback project with Jollibee after returning from a year-long break in Australia with her family and newborn daughter Dahlia. The short but meaningful video reminds everyone why we should be thankful for our family and make the effort or go the extra mile to express their gratitude more often starting with the Family Thanksgiving Month.
Watch out for the launch of the Jollibee’s Family Thanksgiving Video this coming May 1 in Jollibee’s Facebook page and YouTube channel.
Jollibee’s new manifesto video shows the important role that family plays especially during this pandemic, and encourages people to value and appreciate the time with them.
“We think that this is the perfect time to start openly showing our appreciation to the people who matter most to us – our families. Jollibee has always been about joy of family and togetherness, and with the launch of the Family Thanksgiving Month, we hope to remind and encourage people to appreciate the time we spend with our families, and to say thank you for all the things that they have done or continued doing for us not just for a day, or a month but for as long as we can. Because if there’s one thing that this pandemic taught us, it’s to never take anything for granted and cherish the people who matter most,” says JFC Philippines Country/Regional Marketing Head and Jollibee Philippines Marketing Head Francis Flores.
Another highlight of the program was a panel discussion on the topic ‘Why appreciating our Family is important’, with Anne, Francis Flores and couple parenting experts Edric and Joy Mendoza. The panel discussion was streamed live on Jollibee's official Facebook page.To cap off the event, Anne led the media guests in saying their simple thank you to loved ones via the #IDontSayThisEveryDayBut activity. This online movement has been trending on Instagram, with Jollibee endorsers, influencers, and netizens all expressing their gratitude to their families. With its virality on Instagram, netizens took the initiative to bring the #IDontSayThisEveryDayButMovement on Facebook and Twitter as well, resulting in thousands of posts in a matter of days.
To get the latest update, follow me on my social media accounts.
Happy Thanksgiving Month JOLLIBEE...thanks you for always being part of our childhood and from to present..Youre always be my favorite and also my 3 sons too
ReplyDeleteTrue, super love din ng kids ko to :)
DeleteImportante talaga ang pamilya sa atin. Sila ang ating sandigan sa mga panahon na kailangan natin sila. Malaki ang ating pasasalamat sa ating pamilya. Kaya maganda na may Thanksgiving ang Jollibee.
ReplyDeleteTrue,kaya super nice na may pathanksgiving si Jollibee <3
DeleteSalamat sa pagiging parte ng childhood ko at ng mga anak ko hanggang sa susunod pang henerasyon. Jollibee bida ang saya.
ReplyDeleteBy - meriros Oni'ecram
Matic na for all pinoys diba? <3
DeleteJOLLIBEE talaga favorite food namin ng family ko lalo na ng anak ko😍❤
ReplyDeletebata palang kami favorite na namin ang Jollibee , pag wala kami ulam deretso kami dati sa Jollibee pero pag may budget lang po hehe
ReplyDeleteJollibee pinaka favorite ng mga bagets at syempre ang buong pamilya din , happy
ReplyDeleteThanksgiving month Jollibee ❤️❤️❤️
Tama :) Excited na din ako magcleebrate ng thanksgiving with fam and jabee!
DeleteSa Jollibee bida ang saya ❤️❤️❤️
ReplyDeleteCheck!
DeleteHappy Family Thanksgiving Month Jollibee. Let's appreciate of what we have, specially our family ❤❤❤
ReplyDeleteTrue, cherish the fambam!
Delete#IDontSayThisEveryday But i want to.let u know mga kapamilya ko mahal ko kau..Heheh..Thank u Jollibee,Ang saya talaga kapag kapiling ang buong pamilya..
ReplyDeleteSpend time with them <3 Time is super precious <3
DeleteHappy thanks giving month Jollibee. Thanks for being part of my childhood, ngayon anak ko nmn.
ReplyDeleteRowena Ramos
Bulacan
True, kids ko din super love si jabee!
DeleteAng ganda ng ganto campaign ni Jollibee ang Thanksgiving dahil talaga naman kahit anong panahon pa yan ramdam natin kasama natin sya
ReplyDeleteAng ganda ng ganto campaign ni Jollibee ang Thanksgiving dahil talaga naman kahit anong panahon pa yan ramdam natin kasama natin sya
ReplyDelete