Thursday, March 29, 2018

The Latest Chika About K-Beauty Straight from Korea


As most of you here who followed my blogging adventure already know that my favorite K-Beauty Online shop, Althea Korea, had created its very own product line. It all started not so long ago with the Petal Velvet Powder 

Read my Petal Velvet Powder blog feature post here.




Just this month, I heard there's something new in Althea Korea's very own product line. And as usual, it seems to be another K-Beauty product must-haves. And as early now I am super curious and I just can't wait to try it. And with all the buzz not just in town but all over southeast Asia, this product must be a good one.

“As one of the biggest digital beauty brands in Asia, Althea aims to continuously introduce intriguing new products this year to really show what we can bring to the market,” Frank Kang, C.E.O. of Althea discloses. “There will be many innovative products made with the newest beauty technology launching in the Southeast Asian region for the first time…we are very excited to pioneer these trends.” 

Who among you ladies religiously follow that 10-step Korean skincare regimen? Yung totoo!? I tried it for quite a while but it didn't last. OMG the effort in doing so!!! And if you know me, I do love shortcuts. Good thing my favorite K-Beauty product source, Althea Korea, came up with something that can work well with my busy-busyhan schedule. From 10-steps down to just 3. Easy Peasy!

“They don't know what the specific steps and procedures are to complete the Korean skincare routine. Many are fazed by the number of steps but when in reality, it shouldn't be a difficult process at all," Hyeyoung Park, Head of Brand, shares. 

 "We wanted to go back to the basics and really strip it all down to give the customers the most fundamental steps. From billions of data we've collected over 3 years, the most prominent fact is that a solid routine starts from 3 essential steps - cleansing, toning, and moisturizing. All the other additional steps added to your routine are just that – additional.” 

Are you ready for Althea’s Bare Essentials? 

Althea strips down to the bare essentials with this new skincare line. Riding on today’s current minimalism movement, Althea’s Bare Essentials focuses on skincare fundamentals and drops all the non-essentials. These thoughtfully crafted products give the benefits of the infamous 10-step Korean skincare routine, rolled into 3 quick and easy steps.

Fixer Cream Php640 | Contour Cleanser Php300 | Prima Water Php550


These new beauty hybrid products pack a double punch too; they’re products that nourish the skin while leaving it looking bright, glowing, and beautiful. With clean, minimal, yet effective formulas, these straightforward products epitomize simple perfection and deliver maximum results with minimum effort.

“We also believe that when one has great skin, it decreases the amount of makeup needed to create a perfect complexion, hence the phrase 'your skin completes makeup'," Hyeyoung adds.



New to Althea Korea get 15% off if you'll sign up now!

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