Amway, the world’s No. 1 direct selling company, continues to reach greater heights as it marked its 20th anniversary in the Philippines with the Amway National Sales Convention (NASCON) 2017. This event gathered all Amway Business Owners (ABOs) for a day of exciting brand activities, inspirational speeches and, a concert, as Amway gears up to serve a more buoyant Philippine market in its 20th year.

The Amway NASCON happened last June 24, 2017 at the SMX Convention Center in Pasay City.

With the changing landscape of the market, it is important for Amway to stage NASCON this year to equip ABOs with skills that will help them relate to the consumers of the new generation.

One of the highlights of NASCON 2017 was the brand experience expo where each brand had its own special booth and everyone from ABOs to the public was able to try out the Amway experience.

After the brand expo, the ABO program focused the spotlight on ABO leaders and special guest speakers that inspired ABOs from across the country on how to reach out to the evolving market.

Korean product fans were also delighted as Amway launched Miyu, a Korean-formulated 3-in-1 beauty product that promises fairer skin as it tones, cleans, and moisturizes. Packed with Buckwheat Extract, the secret formula that helps achieve the Korean milky skin.

The night was capped off on a high note with electrifying performances by Mr. Pure Energy Gary V and The Voice of the Philippines alum Morissette Amon. Beats were provided by sought-after club DJ, Mark Marasigan.