Manila Bay Clean Up 2015
Manila Bay Sunset Partnership Program Inc. (MBSPPI)

Now on its 6th year, the Manila Bay SUNSET Partnership Program, Inc (MBSPPI) takes its clean-up and rehabilitation projects to new heights by launching an Information and Education Campaign (IEC)  entitled "That Thing Called Basura" to supplement the program's clean-up efforts and boost environmental awareness among the public.
#VolunTEERIFIC Shirt

The IEC was officially launched during the Annual Manila Bay Clean-up led the LANDBANK, as part of their  52nd Anniversary celebration.  The campaign aims to educate the public on the urgent need for proper waste management as evidenced by the presence of solid wastes accumulating in water ways, rivers, and the Manila Bay.

As part of their objective to reach out and educate the masses,  MBSPPI produce a short campaign AVP particularly on waste disposal and the need to reinforce the 3R + D = 0 (Reduce, Reuse, Recycle + Discipline equals zero basura).  To make the material more appealing, an interesting love story vignette was used to link proper garbage disposal.  This AVP was first premiered during the clean-up and will be played in various channels such as corporate websites and social media sites of all MBSPPI members and office of government agencies, terminals, and other public spaces.

Meet Binion, not your cutesy trash bin because of segregation features
 #SolusyonNiBinion #iBinNyoYan
Binion with Miss Philippines Beauties

In addition, the IEC will also be supported by a social media campaign dubbed as “SolusyonNiBinion:3R+D” through an official Facebook account where stakeholders and volunteers may post and share their best practices for the environment and by using the hashtag “#iBinNyoYan”.  The IEC also has a primary mascot named “Binion”, a representation of segregation trash bins, which was also introduced during the program.

Signing of Memorandum of Agreement for New Partners
Add caption

“We are optimistic that this campaign will prompt behavioral change among the public.  We encourage everyone’s active participation in sharing this campaign with your circles, most especially with your respective communities,” says LANDBANK President and CEO Gilda E. Pico and Honorary Chairperson of MBSPPI. 
Volunteers at work for Manila Bay Clean Up
About 1,000 MBSPPI volunteered to help clean the Bay.  Another highlight of the program is the turnover of a portion of the proceeds from Manila Bay Fun Run last July 11 amounted to P119,795.00
Turn-Over of Proceeds from MBC Manila Pay Clean Up 2015
MBSPPI continues to grow as four subsidiaries of LANDBANK – LBP Resources and Development Corporation (LBRDC), LBP Leasing Corporation (LLC), LBP Insurance B
rokerage, Inc. (LIBI) and Masaganang Sakahan Inc. (MSI), and its corporate foundation – LANDBANK Countryside Development Foundation, Inc. (LCDFI), joined the roster of the SUNSET program’s partner organizations.

More Photos at Manila Bay SUNSET Program Clean Up

Here's the complete video of "That Thing Called Basura".  Enjoy watching!!!