Acer Philippines launches #TIMEFORUS: Bringing Generations Together

Monday, June 26, 2017



Acer Philippines, launches #TimeForUs, a movement that aims to narrow the divide between Gen Xers and millennials. Acer Philippines moves to bring two generations closer through technology, breaking down barriers built on misconceptions and misunderstandings. 

“At Acer, we believe that it’s time to focus on bridging the generation divide,” shares Sue Ong-Lim, Sales and Marketing Director of Acer Philippines. “It’s imperative that we see that, amidst the differences between Gen Xers and millennials, they are also a lot alike.”
Central to the campaign is the partnership between Acer Philippines and G-Shock, a franchise owned by Casio. G-Shock’s appeal has spanned both the Gen X and millennial generation and continues to be popular among the youth today. 


The brand also called on rock musician Basti Artadi and spoken word artist Juan Miguel Severo, both artistic icons of their craft and time, to collaborate and develop “Time For Us” a musical-and-spoken word piece to drive the message of the campaign. Basti Artadi, vocalist of the award-winning rock band Wolfgang, rose to fame in the mid- to late-90s, making him a legend among those from Gen X. 


“G-Shock, Basti Artadi, and Juan Miguel Severo are with us in aspiring to bring the Gen X and millennial generation together,” says Ray Gozon, Senior Marketing Manager of Acer Philippines. “With their help, we are optimistic that we will ultimately be able to succeed.”
The #TimeForUs Launch Event

The #TimeForUs launch led by Acer Philippines was held at Yes Please in June. This modern bar at Bonifacio Global City was transformed into a nostalgic wonderland reminiscent of the 80s and 90s, but peppered with today’s technology, symbolic of the event’s cause – old school arcades paired with Acer’s latest laptops, music sets that shifted from old school beats to modern pop, and an overall aesthetic that brought out the best from both eras. 

As Acer Philippines formally announced its partnership with G-Shock, the powerhouse brands launched the #TimeForUs promo, where every purchase of qualifying Acer laptops entitles its buyers to a G-Shock watch, which they may claim in any of Acer’s service centers in Manila, Cebu, and Davao. 

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“At the end of the campaign, we want to have brought a better understanding of and between Gen Xers and millennials,” shares Ray Gozon, Senior Marketing Manager of Acer Philippines. “We want these two generations to see the merits of working together.” 

"I'm really very excited because G-Shock and Acer has been playing the crucial world ever since like the old generation uses a gshock, a younger one aspires the only gshock.So, from the young to old, were able to bridge the gap"-Charlene Hung. G-Shock Marketing Officer 



 
So, now, What time is it? 
It's time to buy a new laptop at @AcerPh and score a G-Shock for free!!! 


To learn more about Acer and #TimeForUs, you can visit www.acer.com.ph 
Follow @acerphils on Twitter, or visit the Acer Philippines Facebook page at www.facebook.com/AcerPH 
*See flyers for more details on the G-Shock promo. 

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