This is our first chocolate brand specifically made for young millennials.
-said Mondelez Chocolates Brand Manager Arlene Amante as the Cadbury 5Star is to be introduced to the public.
It’s a new product but it has with it a hundred year old chocolate-making heritage from Cadbury. It’s so good, one bite makes you think you can do anything. You can experience this goodness for only 10 pesos. It’s really budget friendly for our young millenials. What makes it so millennial is that it inspires living in the moment and having fun.
The newest chocolate experience from Mondelez Philippines,
the makers of your favorite Cadbury Dairy Milk and Toblerone chocolates. That familiar, velvety smooth Cadbury milk chocolate wrapped neatly around an exciting blend of gooey caramel and a soft chocolatey center is what Cadbury 5Star is made of. Feel the crunch of the crispy biscuits inside and let the endless possibilities begin.
Introduced in the launch were Cadbury 5Star Ambassadors, Alex Diaz and Arisse de Santos who drummed excitement by dancing and hosting the #YouThinkYouCanChallenges. Ambassador Robi Domingo didn’t make it to the launch but was featured in the Cadbury 5Star challenge video. Arm wrestling with a bouncer and doing the hoola hoop in a onesie were among the fun challenges.
Cadbury 5Star Ambassadors Alex and Arisse together with their celebrity friends Richard Juan, Markki Stroem, Patrick Sugui, Axel Torres, and Ryan Sy did the ultimate “#YouThinkYouCan Walk On Chocolate?” challenge.
With the ambassadors and celebrities leading the public in walking, running and dancing in a pool of melted chocolate-like concoction, Cadbury 5Star was the first in the country to do this outrageous challenge
For more details and updates visit Cadbury 5Star's Facebook Page