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Disney Baby: Creating Magical Moments Right From The Start

Disney Baby Launches in the Philippines
Creating Magical Moments Right From The Start
Disney Baby
MANILA Philippines, 24 September 2015 – Yesterday, Disney unveiled the new Disney Baby brand and range – a collection of feel-good, unique products organized around key moments of the day, including Dressing Baby, Mealtime, Playtime and On-the-Go. The entire range of Disney Baby licensed consumer products offering for expectant parents, new-borns and toddlers will now be available in the Philippines. 

Disney Baby provides Filipino parents with quality products they need for creating magical moments right from the start, enhanced by the positive family-bonding and magical connection that only Disney brings. The range of products available spreads across nursery linens, feeding time, apparel, toys, bath-time and home-ware.
Disney Baby is distinctively more design-led, particularly the apparel offering, featuring a contemporary colour palette and beloved Disney characters and stories which parents and gift-givers recognize and treasure. The creative direction ensures ranges are coordinated with the emphasis on mixing and matching Disney character accents across ranges, especially within the nursery and home-ware collections. Characters which feature in the Disney Baby range at launch include Mickey Mouse, Minnie Mouse and other classic Disney characters like Dumbo.

“With Disney Baby, families can connect and grow a special lasting bond with our stories and characters. Our unique emotional connection with Filipino families and kids differentiates Disney Baby, when compared to other baby brands as a trusted choice for expectant and new moms,” says Veronica Cabalinan, Country Director, Retail and Licensing, The Walt Disney Company Philippines.

The Walt Disney Co. Country Director Retail and Licensing Ms. Veronica Cabalinan
 “The Disney Baby is a brand that parents can trust. It provides numerous gifting opportunities for extended family and friends who want to share in the Disney magic,” she adds.
New product collections include:

Dressing baby is easy with our collection of Disney Baby clothes. From bodysuits to adorable outfits, we have all the clothing your cuddly baby needs.

Baby's favorite time of the day! Mealtime can be messy, 
but usingthe right products can make it a breeze. 
Disney Baby’s Mealtime range includes feeding bottles, tableware, booster seats 
and even transitional items like sippy cups and boosters.

Make every moment fun and magical with Disney Baby's Playtime collection. 
You'll find
everything you can imagine to bring oohs and awwws, including toys, plush, books, 
music and activity gear to stimulate Baby through every stage.

 On-the-Go – 
Take your little one on a trip, whether it's to the grocery store or the Disney parks!
From strollers and diaper bags to toys to entertain baby, you’ll have all the essentials for everything on-the-go.

For 90 years, Disney has been a leader in family time and togetherness and Disney Consumer Products has been licensing in the infant space since 1930’s. Disney Baby launched in the United States in early 2012 and since then has also opened dedicated Disney Baby Stores throughout the US.
our baby bunso (^.^,)
In the Philippines, Disney Baby works with licensees including Ban Kee Trading, Hello Dolly, Polyfoam, MBC Clothing, Mirsael Sutus, Lamoiyan, Mothercare and Unicharm. There are plans to expand Disney Baby distribution across the Philippines and explore bespoke Disney Baby retail experiences that have been developed with the parents’ shopping journey in mind. 

Disney Baby is available in SM Department Stores Nationwide

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