While the Philippines is routinely celebrated as the social media capital of the world, there are few online tools that enable Filipinos to monetize from these platforms. Online store creator TackThis! wants to address this problem.
TackThis! allows everyone, including established retailers, small business owners, and avid bloggers, to quickly and easily set up an online store. TackThis! is fueled by Voyager Innovations, the digital arm of PLDT and Smart Communications, Inc.
While these features may sound complex, TackThis! was actually designed with the non-techie in mind.
“In the age of Instagram, everyone has a personal brand. You could be a foodie who loves to write cookbooks, for example. TackThis! would allow you to sell those cookbooks online with an easy-to-learn and easy-to-use dashboard. That way, you don’t have to focus on mastering complex technology but only on what you do best: sharing your passion and developing your own brand,” said Rebecca Ricalde, the assistant vice president for digital commerce at Voyager Innovations.
TackThis! stores can go wherever you go. You can post your TackThis! store to social media sites like Facebook, as well as blog sites like Tumblr and Blogspot, for your personal blog. The fact that you can have your TackThis! store posted on different platforms means that you can instantly have a substantial amount of potential customers.
“Even if you’re posting the same TackThis! shop to different platforms, each of those have different audiences. You can sell your handwoven scarves to your friends on Facebook, your followers on Tumblr, and your readers on Blogspot. You’re essentially setting up mini franchises of yourself all from the comfort of your keyboard,” said Mitch Padua, the vice president for digital commerce at Voyager Innovations.
Having such a wide and varied presence in the blogosphere and online world should ultimately create more customers for your store, and TackThis! has several features in place, such as order fulfillment, to aid you with just this. In short, TackThis! facilitates and optimizes the buying process, so you can effectively sell your product.
“Visiting an online store is one thing; purchasing something from there is a whole different animal. TackThis! makes it easy to convert visitors into customers. As an example, we offer a variety of payment options tailored for the Philippine market, including cash-on-delivery. These choices make it hard for a customer to say ‘no’ to the product they are really pining for in your store,” said Ricalde.
TackThis! facilitates individual sales, but also makes it easy for you to achieve what every store owner wants: scale. While there are already many online sellers in the Philippines, most of them are selling informally on classified sites or over social media. This means that they have to deal with any inquiry manually and all customers one-by-one.
In contrast to this system, TackThis! automates many aspects of your store through its built in dashboards and tools, so that you can reach infinitely more people. For example, if you’re selling informally through a social media site, you’ll often get inquiries for products that you no longer have stock of. This wastes both the inquirer’s time, resulting in a bad customer experience, as well as yours.
Since TackThis! has automated inventory tracking, customers will only be able to purchase products that you actually have in stock. This means that they have a smoother customer experience and that you will no longer have to worry about losing potential sales. You can focus on the bigger picture, as Padua noted.
“Because TackThis! makes it easier to manage your store, such as through automated inventory and sales tracking, merchants can think from a much broader perspective. So instead of thinking in terms of gaining customers, you think in terms of opening new markets. TackThis! unlocks the power of ecommerce for every Filipino who wants it,” said Padua.