Scott’s #Momazing Launch


Press Release

CAPTURE, SHARE, INSPIRE #MOMAZING!

Scott's #MOMAZING Event

Raising a child is never easy but it may easily be called the best job in the world. Because despite the heavy demands and sleepless nights, moms feel a tremendous amount of happiness knowing that some day, their kids will astound them.

As a mom watches her child grow, she witnesses his small acts that would affect her in a huge way. Acing a test for the first time, mastering how to ride a bicycle or being part of a choir; these are just a few of the special instances with the kids that spark a sense of pride, accomplishment, joy and relief in moms. When your child achieves a developmental leap, it only tells you that your hard work, teachings and encouragement are worth it.

That is the “Momazing” feeling. It is the feeling of knowing that everything that mothers do is just right. These moments refer to mothers’ experiences of their child achieving a developmental milestone. These Momazing moments can happen anytime, anywhere, and they make every day count. Scott’s® from GSK, the brand behind Scott’s® Vitamin C products, recognizes these moments and supports all moms’ endeavors to help kids reach remarkable milestones. Scott’s helps build foundations to help children flourish. That is at the heart of everything Scott’s does. Scott’s wants to recognize and celebrate those moments, which make motherhood feel so special.

Scott’s is very happy to launch the #Momazing Campaign, which highlights these special moments between parents and their children.
  
The campaign launched with #Momazing Moments in the SM Megamall A - Event Center, on May 9 – 10, 2015. The event aimed to capture wonderful moments between mom and child, share the experiences online and inspire more moms to be #Momazing. The event was hosted by Daphne Oseña Paez, an entrepreneur, UNICEF advocate and mother of three, and another remarkable mom, Dimples Romana, an award-nominated actress and a mother of two.


Three guest moms were invited to talk about their #Momazing Moments. Each shared a valuable insight on motherhood. On juggling a busy lifestyle and time with the kids, Fleur Sombrero, a working mom, reminded everyone that your child should always be your first priority.

On the other hand, being a full-time mom has its perks. As Michelle Lim, a mom of two, shared, every day is a chance to create more special moments with your kids.
 

Of course, there are also the moms who were given special blessings. The story of Michelle Ressa Aventajado, a mom of a child with Down syndrome, reassured them that having a child with special needs does not limit the special moments.


Aside from inspiring stories, moms in attendance were given the opportunity to create more #Momazing moments with their kids, through entertaining activities like balloon twisting and face painting. A #Momazing Moments video booth was also set up to allow both mom and child to record endearing messages to each other. A game master hosted hourly games with kids and moms, keeping the energy going and sparking fun during the event.
 

Everyone who dropped by took home free samples of Scott’s Vitamin C for their children.
 

Scott’s® has always been about ensuring children the strongest possible foundations to grow up healthy and strong. By helping to boost growth, immunity, and development, Scott’s creates the perfect springboard for all those amazing leaps.
  

Scott’s has been nurturing family health for over 100 years, leveraging the power of science to help boost children’s growth and development. Scott’s helps to ensure that children have the strongest possible foundations to grow up healthy and strong.  Scott’s Emulsion contains Calcium that contributes to bone development and Vitamins A & D, which may help support the immune system. A spoonful of Scott’s Emulsion every day helps boost children’s growth, development and immunity.
 


Scott’s is produced by GlaxoSmithKline (GSK), one of the world’s leading research-based pharmaceutical and healthcare companies. GSK is committed to improving the quality of human life by enabling people to do more, feel better and live longer.  


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