Three Years of Impact: PRecious Communications Powers Growth, Innovation and Recognition in the Philippines
Left to Right: Lars Voedisch, Founder and Group CEO, Paolo Alba, Regional VP and Country Lead (Philippines), and Hannah Kiwahko, Associate County Lead (Philippines)
PRecious Communications,
an award-winning multi-market integrated communications agency, is celebrating
its third year of growth in the Philippines. With the National AI Roadmap in
effect, the agency continues to scale its operations and strengthen its foothold
in the market, growing 2.5x year-on-year
on the back of established partnerships with leading tech enterprises and
fast-growing startups in the Philippines and Southeast Asia. Amid the country’s
fast-tracked adoption of AI, the agency has been strengthening its digital
capabilities to support the demands of the growing economy.
As domestic spending
remains strong and inflation stays low, the University of Asia and the Pacific
forecasts the Philippines’ gross domestic product (GDP) to grow by 5.8% in the third quarter of
2025. Among the fastest in Southeast Asia, the Department of Finance previously
reported a 5.5% GDP growth rate in the second quarter of 2025.
“The Philippines is not
just one of our fastest-growing markets in Southeast Asia. It is redefining
what is possible for our industry,” declared Lars Voedisch, Founder and Group
CEO of PRecious Communications. “From a surging economy to a tech scene
embracing AI at warp speed, the nation is pulling private and public forces
together to build a future-ready workforce. The momentum here is electrifying,
and we are all in, driving new growth frontiers not just in the Philippines,
but across the region.”
Building on the agency’s
established partnerships with the world’s leader in digital payments Visa,
leading regional insurtech Igloo,
and the Philippines’ largest telco provider Globe,
PRecious Communications also represents Filipino-founded startups that have
been making an impact in the Philippines and Southeast Asia. Among these
fast-growing startups include credit-led neobank Zed
and OpenAI’s first boutique consultancy partner in APAC, Thinking Machines.
“Since our establishment
in 2022, it has been our mission to champion the Philippines’ digital economy.
Leveraging the strength of our network, we have been supporting the growth of
Filipino companies in Southeast Asia and the expansion of regional brands in
the Philippines,” added Paolo Alba,
Regional Vice President and Country Lead of PRecious Communications in the
Philippines. “As we invest in new technologies and strengthen our digital
capabilities, we look forward to driving more integrated solutions for our
partners in the Philippines and across the region.”
Spearheading the agency’s
digital integration is Hannah Kiwahko
who was recently appointed associate country lead in the Philippines. A 10+
year digital and performance marketing veteran, Kiwahko has been recognized for
leading award-winning campaigns with a proven track-record of impacting
consumer engagement and client revenue for leading brands in the FMCG,
healthcare and pharmaceutical industries. In her new role, Kiwahko will work
closely with Alba to leverage the credibility of PR and measurability of
digital marketing to integrate insight and data-driven solutions that help
brands connect with audiences and drive tangible business results.
To reaffirm its momentum,
PRecious Communications was named medium-sized consultancy of the year in
Southeast Asia, while Alba was named executive of the year in the Philippines
at the recently concluded 2025 International Business Awards (IBAs).
In the Philippines, Alba and the agency have also been shortlisted for the
agency leader of the year and most innovative PR agency of the year categories
at the upcoming Marketech APAC NEXT Awards.
PRecious Communications was among the top 4 PR agencies in the Philippines at
Campaign Asia’s Agency of the Year Awards (AOY) and among the top 3 in-market
consultancies in APAC at PRCA’s The Gold Standard Awards in 2024.
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