How to Craft an Effective Video Marketing Strategy for Social Media


If you’re here, it’s definitely because you recognize the importance of video marketing in today's marketing industry. Brands can no longer get by using written content and images alone—nowadays, that’s uninteresting and unengaging for consumers who are inundated with live streaming, augmented reality, reels, stories, and more.

Video marketing is expected to become more essential and relevant than ever in the coming years as people more people opt to watch rather than read content. A recent study found that 92.1% of the global population consumes digital video content weekly. Meanwhile, mobile video consumption has increased to 100% Year-on-Year.

As a marketer, a business, or a social media management agency in the Philippines that plans to leverage social media for promotion, this is something that you need to take note of—and be part of ASAP.

The Benefits of Video Marketing for Social Media

Still not convinced? Check out these five benefits of using video in your social media marketing:

  1. Increased engagement
  2. More diverse content
  3. More opportunities for virality
  4. Greater reach
  5. Enhanced credibility

Let’s take a more in-depth look at each of these benefits.

1. Increased engagement. 
One of the main goals of social media marketing is to increase engagement with your content. Video is one of the most engaging types of content available, so it makes sense to incorporate it into your strategy.

In fact, video is so effective that it’s been known to increase engagement by up to 80%. That’s a huge increase that can help you reach your social media goals.

2. More diverse content. If you’re only posting text or images, you’re missing out on the chance to reach more followers with different types of content. Video can help you diversify your content and reach new people.

3. More opportunities for virality. Viral videos are a goldmine for social media marketers. When a video goes viral, it can quickly increase your reach and engagement.

Interestingly, video is more likely to go viral than other types of content. Social videos generate 1200% more shares than text and images combined.

4. Greater reach. Not only is video more likely to go viral, but it’s also more likely to be seen by a wider audience. That’s because social media users are more likely to watch a video than read a post or view an image.

Facebook videos are watched by over 100 million people every day. So if you’re looking to reach a large audience, video is the way to go.

5. Enhanced credibility. When you use video in your social media marketing, you can enhance your brand’s credibility. That’s because videos give you the chance to show off your expertise and build trust with your audience.

For example, if you’re a personal trainer, you could post videos of workout tips. Or if you’re a chef, you could share cooking tutorials. These types of videos will help you establish yourself as an authority in your industry.

As you can see, there are many benefits of using video in your social media marketing. So if you’re not already incorporating video into your strategy, now is the time to start.

Fortunately, it's not too late. You can start now and reap the benefits! Simply follow our guide to learn the ins and outs of video marketing, including how to decide which type of video you need and how to distribute it. Discover everything you need by browsing below!

7 Steps to Creating a Successful Video Marketing Strategy for Social Media

Step 1: Know Your Objectives. 
Before you start creating videos, it's important to know what you want to achieve with your social media video strategy.

Are you looking to generate more leads? Drive more traffic to your website? Increase brand awareness

Once you know your objectives, you can create videos that are laser-focused on achieving those goals.

Step 2: Identify Your Target Audience. Who are you making these videos for? It's important to keep your target audience in mind when creating social media videos.

Think about their age, gender, location, interests, and pain points. The more you know about your target audience, the better you can target your videos to them.

Step 3: Decide What Type of Videos to Create. There are endless possibilities when it comes to the types of videos you can create. But not all videos are created equal.

Some videos perform better on certain social media platforms than others. And some types of videos are better suited to achieving certain objectives.

To get started, here are a few ideas for videos you can create:

  • Product videos
  • Tutorial videos
  • Customer testimonial videos
  • Brand story videos
  • Expert tip videos
  • Q&A videos

Step 4: Create a Video Production Plan. Once you know what types of videos you're going to create, it's time to start planning your video production.

Creating a video production plan will help you stay organized and on track. Plus, it will save you time and money in the long run.

Your production plan should include:
  • A shooting schedule
  • A list of locations
  • A cast and crew list
  • A budget
  • A timeline

Step 5: Invest in High-Quality Video Equipment. If you want your videos to look professional, you need to invest in high-quality video equipment.

While you don't need to break the bank, it's important to get a good camera, microphone, and lighting setup.

Step 6: Shoot and Edit Your Videos. Once you have all your equipment, it's time to start shooting your videos.

If you're not confident in your editing skills, there are plenty of great video editing software programs out there that can help you put together a professional-looking video.

Step 7: Promote Your Videos. Just because you've created a great video doesn't mean people will see it. You need to promote your videos if you want them to be successful.

There are several ways to promote your videos, including:
  • Posting them on your social media channels
  • Embedding them on your website or blog
  • Sending them to your email list
  • Paid advertising

Step 8: Analyze Your Results. After you've promoted your videos, it's important to analyze your results so you can see what's working and what's not.

Most social media platforms have built-in analytics that you can use to track your video views, engagement, and reach.

You can also use Google Analytics to track how many people are watching your videos and where they're coming from.

Once you have your data, take a look at your goals and see if you've achieved them. If not, don't be discouraged. Just take what you've learned and try again.

Creating a social media video marketing strategy doesn't have to be complicated. By following these steps, you can create videos that help you achieve your marketing goals.

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