Acer Philippines partners with and Salvatore Mann for its Pre-Holiday Promo |
Acer Philippines, a leading tech, and innovation company have partnered with Alessandra De Rossi and Empoy, and Salvatore Mann, a men’s fashion brand under retail giant SM, for its pre-holiday promo. Both partnerships were formally launched at the Mega Fashion Hall, SM Megamall last September.
Acer Philippines partners with Alessandra De Rossi and Empoy, and Salvatore Mann for its Pre-Holiday Promo |
Acer Philippines partners with Alessandra De Rossi and Empoy, and Salvatore Mann for its Pre-Holiday Promo |
Producing a short film that was visually nostalgic, lighthearted yet somewhat tear-jerking and easily relatable, Acer Philippines tapped Kita Kita actors Alessandra De Rossi and Empoy. Titled #KasyaPa, the video tugs at heartstrings as it shows the struggles a lot of people experience in work, in life, and especially in love.
Acer Philippines partners with and Salvatore Mann for its Pre-Holiday Promo |
Meanwhile, creating an event that embodied both Acer and Salvatore Mann in aesthetics, the Mega Fashion Hall was transformed to fit a sleek runway and was accentuated with neutral tones and elements. This set the backdrop for a striking fashion show where the Salvatore Mann collection, designed exclusively for Acer’s pre-holiday promo, was launched.
Acer Philippines partners with and Salvatore Mann for its Pre-Holiday Promo |
“We build partnerships with brands and personalities that not only resonate with Acer’s aesthetics and appeal, but help enrich and strengthen them as well,” shares Sue Ong-Lim, Acer Philippines’ Sales and Marketing Director. “Empoy and Alessandra, in their most recent film Kita Kita and as seen in #KasyaPa, exhibit relatability and resilience – traits that personify Acer. Meanwhile, Acer laptops and gadgets are sleek and fashionable, yet highly functional – characteristics that define Salvatore Mann bags too.”
The Acer pre-holiday promo will run until October 15, 2017, during which any purchase of Acer laptops and projectors will earn buyers exclusive Salvatore Mann bags. Customers will get a duffel bag or backpack for every purchase of an Acer projector, an Acer Aspire i3-powered laptop or desktop; and both for every purchase of an i5-powered, i7-powered, or all-in-one Acer Aspire laptop or desktop. Additionally, exclusive Salvatore Mann sling bags await SM Advantage, SM Prestige, and BDO Rewards Card Holders. Salvatore Mann is exclusively available in the SM store.
“Salvatore Mann is deeply honored to be partnering with Acer for its pre-holiday promo,” shares Rina Bugayong, Senior Assistant Vice President for Marketing for SM Shoes and Bags. “Hand in hand, Salvatore Mann and Acer have shown that style and functionality can be achieved; it need not be one or the other.”
Check out the #KasyaPa video at Acer Philippines Facebook Page.
Acer Philippines
Salvatore Mann
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