A Celebration of Everyday Greatness


Greatness is within every Filipino. It can come out in many forms, in any situation, at no particular place or time. From game-changing choices to simple, unplanned acts of kindness, greatness can thrive every day. 

Greatness /noun/  the property possessed by something or someone of outstanding importance or eminence

 How about you? How will you define Greatness in your own words?

For me it is having that distinguished feeling in something like an object or a life event it maybe big or small. Mostly small happenings it is for me, which I find myself feeling that certain joy on simple things or happenings. I found that greatness during my Me-Time or having a quite moment for myself or even just by simply watching my kids sleep to name a few greatness moment that I am into. Later on my post there's a special-and-I-bet-you-love-him-too-someone who will share his thoughts about what greatness is for him.
Believing in the remarkable traits of Filipinos is Great Taste Coffee. Through the years, constant innovation has allowed the brand to constantly introduce new and better ways to enjoy a cup of coffee. As it continues to help bring out the greatness in every Filipino, Great Taste Coffee introduces a new endorser to join its journey of serving even greater experiences to its loyal consumers. 

In its Choose to Be Great media event, Great Taste proudly introduced John Lloyd Cruz as their newest brand endorser. (yay!!! JLC kinilig ka din ba?) In a coffee shop-themed event, media guests were treated to various activities that showcased Great Taste’s celebration of the Filipino’s everyday greatness.




 
We are very pleased to have John Lloyd Cruz as the latest addition to the Great Taste family. As our endorser, we believe he will reinforce our values and philosophy with the same kind of passion and greatness that he has exemplified in his life,
          Universal Robina Corporation President and Chief Executive Officer Lance Gokongwei.
During the event, media guests were treated to an exclusive preview of Great Taste Coffee’s newest campaign featuring John Lloyd Cruz. The new campaign captures the respect and admiration that he and the brand have for Pinoy’s greatness.



Now let's hear what John Lloyd has to say about what greatness feels?



Like Great Taste Coffee and John Lloyd Cruz, Filipinos can achieve greatness—from small triumphs, to great milestones. Choose to be great with Great Taste Coffee, available at all leading supermarkets, convenience stores, and sari-sari stores nationwide. 

Great Taste White is part of my life, specially that Smooth and Creamy one! (^.^,)