The digital age and social media culture has vastly changed the way millennials preserve and keep their memories. Instead of photo albums, today’s tech savvy generation simply upload photos in their blogs and social media sites. Once uploaded or stored in their computer’s memory drive, however, these photos are left forgotten after some time. While convenient, this has inevitably created nostalgia for tangible keepsake of one’s most memorable moments. 

FUJIFILM Philippines, Inc.’s Instax has changed the way we use and display our photos through its trendy Instax cameras and colorfully-designed Instax films. More and more millennials have been keen in preserving and displaying their Instax photos. 

This summer, FUJIFILM Instax launches the most exciting way you can preserve life’s best moments through FUJIFILM “Instax and Crafts”. Touted as the biggest DIY event this summer, “Instax and Crafts”, held at the Ayala Malls Market! Market! Activity Center last April 9 saw guests and Instax enthusiasts spend an afternoon of arts and crafts workshops with Mikko Sumulong of I Try DIY and Marielle Nadal-Reyes of Craft MNL, while indie folk band The Ransom Collective entertained the crowd with their musical performance. 

Mikko Sumulong of I Try DIY

Marielle Nadal-Reyes of Craft MNL

Event attendees learned different and creative ways of how they can keep and showcase their photos through DIY greeting cards and paper-die cut mobile.

There is a certain kind of joy at looking at one’s photos—more so, if it’s something you can hold on to like a printed photograph. We realized that millennials not only enjoy seeing their favorite memories on Instax prints, they also enjoy displaying them and sharing them with friends and loved ones. Through ‘Instax and Crafts’, we hope that they can see that there are many ways on how they can display and preserve these memories,
 -shares FUJIFILM division head for electronic and photo imaging Takuya Maeda

      Tomoyuki Fukura - President FUJIFILM Philippines Inc.

“Instax and Crafts” at Market! Market! also marked the launch of the new exciting colors --- red and white --- of the Instax Hello Kitty camera --- and the new Hello Kitty film. 

Hello KItty!!!

To make this summer even more fun-filled, Instax introduces their summer packages. Instax fans can now avail of their favorite Instax products with FUJIFILM Keep the Summer Fun Alive with Instax and enjoy great savings when you buy any of the trendy and reliable Instax models like Instax Mini 7s, Mini 8, Hello Kitty Mini 8, Mini 70, Instax Wide 300 and Instax Share printer.

With FUJIFILM’s 80-year history and expertise in photographic film manufacturing, making great memories, printing those Instax moments and then transforming them into works of art becomes even more pleasurable. 

The “Instax and Crafts” event is supported by Photoline, Picture City, Paper Blush, Maped, Elmer’s Glue, Artline, and Kettle Corn.

Bea Alonzo for FUJIFILM Instax Philippines 

For more information on Instax and its latest promos and events, visit