UNIQLO Baby: Premium Clothing Safe For Our Babies

When my babies were even on my belly, I was already shopping baby thingy's and clothes... That's how excited I am :D I want it stylish, cute and sometimes even matchy-macthy to my outfit :P But most important of all I want it to be comfy and SAFE... yeah as in SAFE-SAFE! Starting from the materials, fabric and prints down to the embellishments / accessories whatsoever :D

Japanese clothing and high-street brand UNIQLO understands this need so well that it has come up with a clothing collection carefully designed and engineered to be safe for babies. Following the global Oeko-Tex Standard 100, UNIQLO makes sure that every piece of clothing is free of harmful substances and meets the highest standards.

“UNIQLO is focused in providing stylish and safe clothing essentials for babies. We closely monitor our manufacturing process to make sure that our products meet global strict standards,” says Katsumi Kubota, Chief Operating Officer of Fast Retailing Philippines, Inc.

UNIQLO’s Baby Wear are categorized as Class 1— the safest classification under the Oeko-Tex Standard. From the raw material used to the finished product, all clothes are made sure to be formalin-free to ensure the health and safety of babies.

The “Babies” collection is initially being carried only in 5 stores—Megamall, SM Mall of Asia, SM North EDSA, SM Aura, and Powerplant Mall. Now, the collection is already available in 11 more UNIQLO outlets namely SM Pampanga, SM Clark, Robinsons Manila, SM BF Parañaque, SM Southmall, Gateway, SM City San Lazaro, SM Makati, and Robinsons Magnolia.

Nine different baby clothing categories will be available in 16 UNIQLO stores.

“We want to give parents, and even Titos, Titas, Lolos, and Lolas, an easier time shopping for their little ones. Of course we strive to only provide them with the best and safe products for their kids,” says Kubota.

Care labels are commonly sewn inside clothes and I hate it. I was one those who got uncomfy and it bothers me :P and my mom just cuts it of but still it irritates me because some part of the label is still there. Even my kids dont like it. What I do is I remove the care labels out then sew it again. But for Uniqlo Baby they did something nice!

Care Labels

The best quality control is applied to the smallest details of the baby range.UNIQLO’s care labels were placed outside to prevent irritation. A special sewing technique is also used to remove any unevenness on the cloth or threads to keep the skin of babies safe.

“We apply strict checks on our entire baby’ garments, from the material color and pattern, buttons, zippers, and even the sewing threads,” Kubota explains. The clothes, moreover, also undergo tests for more than 200 chemical substances during the planning and production stages.

To keep to its commitment of providing safe products to babies, UNIQLO will also be adopting an original quality standard later this year. This is another step for the brand to conduct strict product management and finally assume final responsibility to its clothes.

Kubota finishes, “Every parent wants to give the best to their babies. We want to help them with that by providing safe fashion choices.”

Behind The Scenes at UNIQLO Baby Event at Uniqlo SM Aura