Tom Rodriguez for Essilor Philippines Crizal® Prevencia™

Friday, June 09, 2017

With the lifestyle, we are all in now hyped into. Being so techy with gadgets and mobile devices, being in front of a computer for more that 5hours, harmful UV rays are just some of the risk factors our eyes are dealing with. It's never too late to take care of your eyes. Join me as I start now by protecting my eyes with  Crizal® Prevencia™

Crizal® Prevencia™ uses E-SPF® and Lightscan™ Technology which offers complete front and back protection and selective filtering of harmful blue light from devices and the sun that can cause long-term damage, such as cataracts and Age-Related Macular Degeneration (AMD). At the same time, it lets in good light that regulates sleep and mood and boosts brain activity. It also provides complete protection from glare, scratches, smudges, dust, water, UV rays and harmful blue light.

I have a very keen eye for things. I love colors and textures and also art. And I know I can appreciate if it's a good one. A perfect vision is a must for our day to day lifestyle. A great example is noticing the wrong details in your payslip or credit card statement or just any bill that you were being wrongly charged to. That is not cool! Another great example is you not noticing the super sale sign at your favorite mall or store. Oh, snap! Most especially if you were about to see your celebrity crush with just arm's length and you haven't noticed him. Geez, Sayang!

Now, for me,  here's how to spot a heartthrob: 
1. Tall and Hunky 
2. Good Hair and Skin 
3. Good speaking voice and super plus if he can sing. 
4. Perfect Smile + bonus if with dimples. 
5. Has the most beautiful set of eyes! 


All these are on my list and perfectly fits TOM RODRIGUEZ. But for Tom, his eyes are not only assets for good looks. Did you know that he has a poor eye sight but is also a prolific digital artist? Check out his Instagram @akosimangtomas and see his digital artworks as in unfolds. 

Yes, you've read it right. He thought his eyes were perfectly fine until he borrowed a pair of glasses from his classmate during his 7th grade. As such, Tom gives due importance to eye protection as he teams up with Essilor, the world leader in corrective ophthalmic lenses to take care of their eyes against harmful blue light with Crizal® Prevencia™.

As the newest brand ambassador for the world’s leading ophthalmic optics company, Tom appears in the new TVC for Essilor’s most technologically advanced protective lenses yet. Crizal® Prevencia™ is the only clear lens in the market to effectively filter harmful blue light from the sun and digital devices while maximizing essential blue light for healthier vision.


Watch Tom Rodriguez as he shares his thoughts about Crizal Prevencia 
and at first, being skeptical about it too.


“With Tom as our newest ambassador, we hope to raise more awareness on the harmful effects of over-exposure to blue light and promote healthy vision in the country. By aligning him with Crizal® Prevencia™, we hope to convince more Filipinos to use protective lenses in their daily activities.” Dr. Emelita Roleda, Essilor General Manager

In the new TVC, Tom is seen going through his everyday routine. Like many of us, who are also easily exposed to harmful blue light – whether we are in front of our laptops and computers doing work, commuting, or checking messages and schedules on our phones.

He sketches and sculpts in between takes during drama filming or photo shoots. He is also an aspiring app designer. With all these taking up his non-acting time, Tom can’t help but be exposed to harmful blue light and he admits that this has affected his vision.

“Belonging to a technically-savvy generation and with my love of creating digital art, I cannot do without my phone and digital devices. What’s more, my active lifestyle also keeps me under the sun a lot, It’s quite alarming to know how being exposed to UV rays and blue light can cause long-term damage. With Crizal® Prevencia™, I can protect my vision, and also prevent blue light from harming my eyes.” Tom Rodriguez
With this, let's all be minded to take good care of our very own eyes by getting a proper eye exam, avoiding stuff that may irritate it and be taking preventive measures against irreversible eye conditions. 

“Exposure to harmful blue light may be inevitable, but we can minimize the risk by doing our part. By choosing Crizal® Prevencia™, we can protect our eyes on a daily basis and maintain a healthy vision.” -Tom Rodriguez

To learn more about Crizal® Prevencia™  
check out their website www.essilor.com.ph.

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