Downy Unveils #NeverFade Windows Display in Puregold QI Central in Quezon City. Set for the people to smell for themselves which among the dresses that were displayed is still smells fresh and fragrant.

Downy Philippines unveiled an amazing window display to commemorate the launch of new and upgraded Downy Parfum Collection.

This window display had two mannequins, one wearing an elegant red dress washed with Downy Parfum Collection, while the other one had a dress that had been sprayed with expensive fine fragrance.

We want to let Puregold shoppers smell and prove for themselves that the new Downy Parfum Collection gives freshness that lasts longer than expensive fine fragrances on fabric: said Shreyas Subbaraya, head of shopper marketing at Procter & Gamble Philippines.
Designed to match the varying personalities and preferences of Filipinas, the new Downy Parfum Collection features an upgraded formula of its flagship sophisticated scents:  Passion, Mystique, Romance, and Fusion.

The upgrade collection has the highest-ever intensity of premium perfume oils and the best dual perfume capsules technology in Downy's history in Asia added Mr. Subbaraya.

 New Downy Parfum Collection offers the freshness that lasts longer than expensive fine fragrances. Which is why that red dainty dress is still smelling oh so good even on its 6th day being on display.

Downy has also set up scent selector booths in leading branches of Puregold, so shoppers can choose the scent that suits them best.  Shoppers purchasing P100 worth of Downy Parfum Collection at these branches will be eligible for a chance to win a full year's worth of Downy.

The #NeverFade displays can be seen at Puregold QI Central branch until March 18, 
and at Puregold Shaw branch from March 24 to 31 2017.

Your Php100 worth of Downy purchased can give you a chance to win a 1 year supply of downy.
Promo up from March 11- till April 11, 2017 only.
Raffle draw on April 19, 2017 at MASA Office.

Good Luck!