Managing to stay relevant to his audience, John Lloyd Cruz accepted the role of becoming the new face of Western Union, making him the ambassador for all overseas Filipinos around the world who are sending money for better. 


Aside from portraying yet another remarkable character in his upcoming Star Cinema movie Just the 3 Of Us, John Lloyd Cruz will also introduce a new wave of Western Union® services as the company takes the lead in reinventing ways to transfer money in a very digital era.  

The global brand campaign featuring John Lloyd Cruz as brand ambassador will roll out this year in the Philippines and in overseas countries including the United States, Canada, and other countries in the Middle East, Europe, and Asia where many Filipinos live and work. 
Ms. Patricia Z. Riingen Senior Vice President, Southeast Asia & Oceania The Western Union Company

John Lloyd Cruz mirrors Western Union’s strengths of having a long and successful track record. He also relates to Filipinos’ aspirations of having an improved family life. As Western Union’s brand ambassador, his new role is to advocate moving money for better to every overseas Filipino, 
 - Patricia Riingen, Senior Vice President, South East Asia and Oceania. 

Mr. Steve Peregrino. Marketing Director for South-East Asia and Oceana The Western Union Company

John Lloyd Cruz as Western Union's Global Ambassador for Overseas Filipino

I am very honored and excited to take on this new role, this time not on reel but in the real lives of my fellow Filipinos around the world. I am one with Western Union’s purpose and goals as I admire how Filipinos sacrifice every day to build better lives for their loved ones. In representing Western Union, a company that has grown with Filipinos here and abroad, I am challenged to get to know my kababayans more so that I can effectively do my part in motivating and helping them to uplift their lives, and that of their families.
  - John Lloyd Cruz.

John Lloyd Cruz is one of the most acclaimed actors in the Philippines today. He is recognized as the Philippine Box Office King for his effective portrayals in many award winning Filipino movies. 
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