John Lloyd Cruz mirrors Western Union’s strengths of having a long and successful track record. He also relates to Filipinos’ aspirations of having an improved family life. As Western Union’s brand ambassador, his new role is to advocate moving money for better to every overseas Filipino,- Patricia Riingen, Senior Vice President, South East Asia and Oceania.
I am very honored and excited to take on this new role, this time not on reel but in the real lives of my fellow Filipinos around the world. I am one with Western Union’s purpose and goals as I admire how Filipinos sacrifice every day to build better lives for their loved ones. In representing Western Union, a company that has grown with Filipinos here and abroad, I am challenged to get to know my kababayans more so that I can effectively do my part in motivating and helping them to uplift their lives, and that of their families.- John Lloyd Cruz.