A total of 50 new designs from all categories will be introduced this season. Canadian sales and marketing director Chand Daryanani says the latest collection meets the constant demand of Filipino consumers for new products that are fashion-forward and complements their lifestyles.
The Lifestyle Urban Basic Collection line has been upgraded to a 180-thread count cotton rich blend from its previous 150-thread count standard. It also comes with an expanded selection of design and colors.
He adds that the Filipino market is unique in that it has a hint of Spanish flavor when it comes to its choice of designs and colors. The team draws inspiration from a number of cutting-edge international fashion brands to help mode color trends and designs.
The local market is also diverse in that trends vary depending on the market’s income bracket and location nationwide.