Polident for Denture Care Awareness Campaign

Did you know that the Philippines is the country with the highest incidence of denture wearers in Asia

9 million Filipinos, from ages 35-69 years old, wear false teeth in full, half or partial. But even with this huge numbers, Filipinos tend to not mind the after care for oral hygiene in terms of dentist visit because we're either takot or ayaw gumastos :D #YanTayoEh hahahaha also the awareness on how oral hygiene affects the confidence and the ability to eat and speak. In line with this, GSK launched the campaign for more people know about the proper maintenance of dentures allowing them to eat and speak without being worried for their dentures to be wiggly-shakey or worse fly away. remember "nasan ang hustisya" a tag line na naincorporate ang dentures :D 

During the Polident event, Judah Paolo reitirates these words...
"Dont traumatize your children / young children"
Implying for dentures falling out of his grandparent's mouth during story telling. And that scares the hell out of him :P

Dr. Danny Magtanong of the Philippine Prosthodontic Society said that over the years, there has been a stigma attached to wearing pustiso mainly because a lot of embarrassing mishaps are associated with wearing dentures.

Wait! I, too got a story to tell (^.^)

One night, my pappi (father) came home late and he's drunk. My son, who's 3 years old that time always wait for him to get home. Dahil super lasing inuubo ang lolo sabay sneeze kasamang nag sneeze away ang dentures :P and as per my mudra's (mother) kwento, my son's eyes almost popped seeing the flying dentures and got scared too. Ninerbyos daw to the point na iiyak na ata. But Guess what... the next day pinapaulit nya ke pappi at gusto nya makita and naasar na si pappi but you know malaks ang powers ng apo kaya give in sya sabay sabing ewww ng son ko and testing his teeth too kung mae-eject daw :P  

The PPS official also noted that as a result of these humiliating situations, some denture wearers become very shy. Judah's and my son's grand parents are not alone in this. Many Filipinos experince the same problem that takes away their joy and confidence in even just while eating having the worry of what can happen on their dentures. 

Take The Polident Challenge Event
Palacio De Manila

Another Denture wearer's problem are mainly caused by complacency in consulting dentists and in engaging in proper denture care, the two studies confirmed.

Dr. Magtanong said that generally, Filipino denture wearers lack knowledge and vigilance on the proper practices before wearing dentures, while wearing them, and before they go to bed at night.

At dahil jan, Denture weares  should be mindful of the responsibilities in making the dentures reagularly and properly cleaned and it perfect fitting :)

49% of the more than 200 denture wearer-respondents in the “Oral Care U&A Market Understanding Study” have had it for five years or less, 53% visit dentists only when they have specific problem such as broken or cracked dentures. Same with Mudra :) balak pa ngang i-mightybond yung crack part noon :P hanggat keri, gagamitin but it's wrong It can just worsen the case. Kaya ayun nagpagawa sya ng bago kasi dentist advice to get a new one instead of magtiis sa sira. Can cause aching of jaws pa daw or other mouth problems in the future

“Denture wearers also lack information in the proper way to care for their dentures. For instance, sixty four percent do not remove it before going to sleep at night. By not removing dentures and soaking in proper cleansers, bacterias build up and cause more problems in the mouth,’’ the study further cited.

Clearly, denture usage is very high but knowledge and use of products like denture adhesives and denture cleansers is low, Marfori said.

“Denture cleansers are not very popular and most use regular toothpastes for cleaning dentures, which should not be the case because toothpaste contains abrasives that scratch dentures, leaving small holes where bacteria can collect and grow. Toothpaste also contains bleaching chemicals that may damage the dentures and whiten its pink portion,’’ Dr. Magtanong stated.

On the other hand, denture adhesives usage is low because denture wearers do not see the importance of having snugly fit dentures.

GSK, one of the largest global healthcare companies and is currently one of the key players in the oral care strategy, has come up with Polident, an ally of denture wearers in maintaining and caring for false teeth to give back to denture wearers their self-confidence and allows them to

Polident is the leading denture care brand in the Philippines. The alleviate the perceived complacency of Filipino denture wearers on their dental health. In collaboration with Philippine Prosthodontic Society (PPS), this campaign aims to erase the stigma of social, emotional and physical tortures brought about by improper denture care and will feature GSKs Polident Denture Adhesive Cream and Polident Denture Cleanser.

Polident Denture Adhesive Cream, for instance, helps secure dentures properly. Applying Polident Denture Adhesive Cream on the dentures once a day helps fasten it securely for up to twelve hours.

Polident Denture Cleanser, on the other hand, is formulated to clean dentures, remove stains and kill 99.9 percent of odor-causing particles. 

Polident dares denture wearers to live a healthy life free of inhibitions by taking the Polident Challenge. 

For free samples and delivery nationwide of both Polident Denture Cleanser and Polident Denture Adhesive Cream, call 924-2475.


  1. Hey! good job, thats what we're doing too but we start with the practice this friday. Let's see what happen :)
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